Final evaluation media 2013 WOOOOO


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  • Final evaluation media 2013 WOOOOO

    1. 1. A2 Coursework Evaluation By Elisabeth Seffer
    2. 2. 1. In what ways does yourmedia product use, develop orchallenge forms andconventions of real mediaproducts?
    3. 3. In what ways does your media product use, develop or challenge forms and conventions of real media products?Our task was to create a 5 minute start of a documentary on a topic of our choice and a 30 second radio trailer and doublepage spread in a TV magazine to advertise and report about this documentary. In order to successfully create these it wasimportant to first obtain a good knowledge of existing media products so that we could use conventions which wouldcreate a professional look but also challenge and develop forms and conventions to personalise it and createsomething interesting and new for our target audience. Surrealism Fly on theDocumentary WallFirstly, it was important to determinewhat sort of documentary we wantedto make as there are a huge spectrumof different types, from docusoapssuch as ‘ My Big Fat Gypsy Wedding’,mockumentaries such as ‘ This isSpinal Tap’ and fly on the walldocumentaries such as ‘Gimme Docusoaps MockumentaryShelter’ . In media lessons, we had learnt about B Nichols, a documentary theorist who, in 2001, developed a conceptual theme illcalled ‘ Documentary Modes’ in which he talked about six different styles of documentaries based on what conventions theyuse. Most documentaries will contain not just one of these but have a mix of several.There is the P oetic M ode which is a mode that focuses more on setting a tone or mood instead of just including knowledgeor attempts at persuading the audience. There is a usually a subjective interpretation of a subject. There is a lack oftraditional narrative as character or event development is not particularly important. We felt this style was not suitable forour documentary as our topic, homosexuality, was one that we felt needed proper developed opinions and includeknowledge and factual information rather than going for a certain tone.
    4. 4. The E xpository M ode is a form of addressing the audience directly and there is often a certain perspective, argument orhistorical information. Either a ‘ Voice-of-God’ commentary is used in which the narrator is heard but never seen or a‘ Voice-of-Authority’ commentary in which the speaker is heard and seen such as in ‘ Supersize Me’ , which is factual andheavily based on the presenter Morgan Spurlock who is present a lot but also commentates over other shots throughout thedocumentary. We liked this style as having a presenter creates a personal connection to the audience. Because of this wechose to use the ‘ Voice-of-Authority’ commentary in our documentary with Ellie as the presenter who has a visual presencethroughout whilst also having her voice overs over shots in the documentary. The Observational M ode is suitable for a documentary which is simply observing and therefore letting the reader create their own opinion, rather than creating an argument or biased. This relates very much to a fly on the wall documentary. This style probably doesn’ t relate to our documentary too much as our presenter did voice her own opinions and the documentary is, as a whole, supportive of homosexuality. It does, however, portray the views of people that have contrasting views which is slightly observational. In the P articipatory M ode, the film maker is part of the documentary, voicing their opinions and adding a personal level throughout. A film maker who favours this style is Michael Moore. We incorporated this idea in our documentary as Ellie was filmed voicing her own opinions and shown researching on the topic etc. Bill Nichols The Reflexive M ode is used to help the audience understand and see the construction of the documentary they are seeing and de-mystifying its processes. We did not really include this as our documentary doesn’t show any of the processes such as filming/planning etc. but rather just shows the finished product. Finally, there is also a mode known as the Performative M ode which is very similar to the Participatory mode and differentiates in the way that there is more artistic freedom and narrative. It engages the narrator in the documentary to the point where it is almost autobiographical and where the narrator may link the story to themselves, much like in Supersize Me. I wouldn’ t say our narrator was this deeply connected to the stories as she herself had no particular experiences with the topic but rather just opinions.
    5. 5. DocumentaryWe gained a lot of knowledge about documentary conventions from watching documentaries such as ‘ Supersize Me’ ,‘ Gimme Shelter’ and ‘Airline’ . I have also spent a lot of personal time watching documentaries to really get a clearunderstanding of how they are structured, made and presented. One thing I noticed throughout was name captions whenpeople are interviewed or a new person is introduced. The name is stated and mostly also the profession as seen on thescreen cap from ‘ Supersize Me’ below. We used captions in our documentary for Ellie, the presenter. Another importantthing in documentaries when people are shown, such as in a piece to camera or interview, the rule of thirds is very oftenused. This is to create an aesthetically pleasing look and also gives the opportunity to add things into the background toconnote something, for example a doctor may have a shelf of medical books behind them etc. For Ellie’ s first piece tocamera, she was sat in what is obviously a classroom to show we were in a sixth form. Captions! Rule of thirds!
    6. 6. We chose to have a piece to camera presenter, as wereally liked the way that ‘ Supersize Me’ included MorganSpurlock on a very personal level. We felt it added somepersonality to the documentary and made it more thanjust a factual piece- more relatable. Out of our group, wechose Ellie to do this as we felt she was most suitable asshe has a likeable personality and has clear views on thetopic of homosexuality. I feel we were generally very inspired by how ‘ Supersize M was filmed and by e’ what it included. Our documentary was not exactly biased but Ellie did express her, to a minority polemical, liberal views very clearly, showing clear shock and disagreement when reading online articles and forums about homophobic people and laws. A vast majority of the students we interviewed were pro-gay marriage and adoption etc. and we interviewed two gay people- Frank and Toni to get a deeper emotional understanding into what their lives are really like and what challenges they face. Spurlock does this in the same way as he expresses his clear dislike for fast food corporations and the people behind them, interviewing the victims and getting first hand views through interviews, getting a deeper insight than merely factual.However, facts were also a very important thing to include as they add shock value and illuminate the topic well, creatinga greater understanding. Facts are an essential part of ‘Supersize Me’ which includes shocking facts such as that ‘60% of allUS adults are overweight or obese ‘ , or that ‘the small size soda in the US is the big size in France’ . Our documentary toldthe viewer interesting and blunt facts such as that ‘30-40% of all LGBT youth in the UK have tried to commit suicide at onepoint in their lives’ . Our documentary was filmed in the enigmatic code, addressing a problem to which there is not aparticular answer or solution, much like America’s fast food problem.
    7. 7. As we didn’ t have Ellie present all the time throughout thedocumentary, we recorded a lot of voice overs, using justnon-diegetic audio over a video clip relating to what isbeing said in the voice over- for example when we had avoice over about adoption laws playing over a close uppan of law books and Ellie reading an adoption lawsection Close ups were important for connoting certain things or highlighting their importance. This is a very common convention we used a lot, such as for the above imagine, for the faces to show emotional closeness and also in interviews, especially Toni’ s when she is talking about marriage, connoting the idea that it is a subject close to her heart.Filming techniques and shots such as panning, long shots, medium shots,zoom and focus pulls are also major documentary conventions that wereused in pretty much all the documentaries we viewed and which we used in ours.Another convention we followed was using a tripod to film a completely still shot.However, we may have used this shooting mode a little too much and didn’ t reallyuse hand held camera except for a few times, unlike ‘ Supersize Me’ and ‘ Airline’which use a lot of hand held camera, so in some ways this is challenging thisconvention. We were also unable to use conventional shooting techniques such astracking or aerial shots as we didn’ t have the budget or devices to do this. Wealso didn’ t use any high or low angles.
    8. 8. In the editing process, we were also able tochallenge or use conventions. One of the things weliked the ‘ Supersize Me’ was when shots were spedup. We did this in our documentary for the clip ofstudents walking in and out of college and also ourtitle page as they were both too long at their originalspeed. The original time for the title page drawingwas around 30 seconds, but we sped it up so it onlylasted about 12 seconds.It’ s very rare to find a documentary which does not include some sort of music, whether it be atheme tune, background music, non diegetic or diegetic music. A lot of documentaries wewatched obviously had a lot more funding than ours and were able to use copyrighted songs,which we were not allowed to do. Instead, we used Garage B and to use their ready-to-use tunescalled loops. We chose non-diegetic piano music as the background music throughout tocreate an emotional tone.
    9. 9. Magazine Article This is our final double page spread in ‘ T Choice’ V which tends to have very colourful articles so we tried to use as much colour as possible. I feel that we should have probably used some background colour for the text or article in general as it ended up looking a little bit bare and there was too much white, but in a way this could be seen as challenging conventions and may cause it to stand out. What we did do well, however, was using plenty of pictures as most TV magazines always tend to do in order to give the reader a little taste of what the particular TV programme is about. P hoto captions are a really important part of TV magazine double page articles as they can be used to introduce characters or explain what is going on in the picture. We used this to make clear that our picture was of Ellie, our presenter.Another convention we followed was writing page numbersat the bottom and also including the TV magazine logo nextto it. The below article in ‘ Radio Times’ did this in thebottom centre of the page whilst we chose to do it on eitherside as that is how they do it in ‘ TV choice’
    10. 10. Drop cap Pull quote Magazine logo Programme information. Date, time, channel and website. We modernised, and therefore challenged, this convention a bit by adding a twitter nameMasthead Print screen from documentary Sub title
    11. 11. Radio TrailerBefore creating our radio trailer, we listened to lots of radio trailers in class, such as a Grand Prix trailerfrom the BBC and a trailer about authors on Radio 4. We filled analysis sheets in and learned a lot abouttypical conventions in radio trailers which helped us when creating our own.All the radio trailers we listened to included some sort of non-diegeticbackground music so we chose to do this too as it draws the listener in andmakes it more interesting. Even though we’ d used emotional piano music in ourdocumentary and our documentary was on a serious topic, we wanted ourbackground beat for the trailer to be something happy and upbeat as wethought people would be more likely to listen to something like that, so we chosea club beat on Garage B and.Another widely used convention is asking questions, mostly rhetorical as they leave the listener with unansweredquestions that will only get answered by checking out the programme. We do this in ours as we talk about ‘ questions thatdon’ t usually get asked’ and invite the listener to ‘join’ Ellie which is intriguing and leaves the listener on a sort of cliff-hanger. We Another essential convention that we followed is naming the date, E4 dnes 4o …or day, time and T Channel as otherwise they would not know when it is V d. cat 10p on and where to find it. It’s important to make this clear so we faded ch up m on our background music before this information is said as most other on radio trailers we listened to did too- we also give the option to ‘ catch up on 4oD’ .We also used the convention of using extracts from the actual documentary to give the audience a taste of what is includedin the documentary and to use some interesting opinions expressed in the documentary. Overall, I feel that our radio trailerdoesn’t really challenge any conventions but rather follows them very precisely, with a background beat, voice over,extracts, fade in and out of music, cuts in the voice overs and naming date, channel and time.
    12. 12. 2. How effective is thecombination of your mainproduct and ancillary tasks?
    13. 13. Radio TrailerAfter we’ d completed our documentary, we were required to create a radio trailer and a magazine double pagespread. The goal was for both of these to advertise our documentary and reach out to a larger audience.The radio station we chose to use for our trailer was Capital F as we Mfelt it was most suitable for our target audience of young people andadults. Choosing the right radio station was important and if we’ dchosen a radio station such as Radio 4 it would have been much lesseffective as, even though it has a listening audience of around 11million people, they are much older and upper class and probablywould not find our documentary appealing. Capital FM has a smallerbut still huge audience of 7.1 million listeners and their targetaudience is 12-20 year old males and females, very similar to E4whose target audience is 15-25 year olds. Capital FM also broadcastsall over the UK which was important as we wanted to reach everyone,not just one region. Another thing which led us to believe that CapitalFM would be the best radio station for us is that they have anaudience pretty much twice as large as E4(3.7 million)- increasing ourchances of high viewing figures.
    14. 14. As the radio trailer was only 30 seconds long, we needed to ensure that we could fit as much information about thedocumentary in as possible and link it to the documentary.We did this by using audio extracts from vox pops and interviews in the documentary which instantly created a linkbetween the two as it gave the audience a taste of what is included in the documentary. We also recorded two voiceovers,using Ellie’s voice who is also the presenter in the documentary, again linking the two together and creating relations,already introducing the presenter in the radio trailer.We chose not to use the piano music we used in the documentary in the radio trailer as we felt it sounded a bit negative andwouldn’t pull people in, so instead chose an upbeat beat which worked very well and created a fast-paced sound which wethought would especially appeal to younger people as it sounded fun and appealing.Overall, I felt the radio trailer advertised the documentary very well and they both complimented each other as we used a lotof audio from the documentary and also the same presenter as radio narrator. At the end of the radio trailer we named thechannel and time which made it easy for the listener to go and watch the documentary. We used audio from our documentary in our radio trailer!
    15. 15. Magazine double page spread This is our magazine spread. Firstly, we chose to publish it in the TV magazine ‘T Choice’ because it has a huge audience of up to 13 V million people in the UK! However, I feel that it may not have been the most suitable one to choose at its target audience is middle aged females of around 35-40 years old which is not particularly the group we’ d expect to be viewing our documentary but nonetheless it does advertise programmes such as ‘ Sun, Sex and Suspicious parents’ which is a programme aimed at around the same age group as our documentary. The magazine is also very cheap, making it easy for students and young adults to purchase. I feel that our double page spread is effective. All the images we used in it are screen caps from our actual documentary which creates a connection between the two and gives the reader an insight into what may be included in the documentary. The article itself is an interview with Ellie, the documentary’ s presenter which again gives an insight and introduces the documentary to a deeper level. A lot of interesting topics surrounding the documentary are addressed but only to the extent where the reader would have to watch the documentary to get more answers- a technique to get them to watch it. The pull quote is also derived from the documentary as it is a quote someone would have said later on in the documentary. The colour scheme used portrays the idea that this documentary mainly focuses on Britain and the title is effective as the question mark shows that the question is unanswered and the reader will want to find out whether Britain really is homophobic. Overall, I feel maybe our double page spread could have been a little more colourful to fit with the ‘ tv choice’ style of colour and big fonts but I do feel it advertises our documentary very well and gets across all the important details such as content, times, channel and raises some really interesting questions.
    16. 16. 3. What have you learnt fromyour audience feedback?
    17. 17. When we were researching before creating our media products, we created and distributed somequestionnaires in order to make the most effective and successful media products possible. Weasked questions such as what would be the most suitable channel, what kind of things peoplewant to find out about relating to the topic of homosexuality etc. After completion of the mediaproducts, we again made a questionnaire which we handed out to eighteen 16-18 year oldmales and females in college after they had watched our documentary, looked at our doublepage spread and listened to our radio trailer. This is our feedback converted into graphs… Documentary Feedback Have you learnt something from the documentary you previously didnt know? These results are not surprising to me as none of my group knew most of2018 the facts before researching for our documentary. We included a lot of1614 interesting and shocking facts which I wouldn’ t expect most people to1210 know. I’ m pleased with this result as, to me, the point of a documentary 8 6 is to teach people something new and give a different insight to what 4 2 they might already think 0 Yes No Are the sound levels conistent?No We spent a lot of time perfecting the sound so I’ m glad most people thought they were good. We watched the documentary many times to make sure they were all equal.Yes 0 2 4 6 8 10 12 14 16 18
    18. 18. Was the background music suitable? We changed the background music about three times and found it pretty hard to find a suitable one as the guitar one we chose first was too distracting, and the second one was a little too upbeat and Yes happy. We finally settled for a piano tune which I thought may have No been a little depressing and if we’ d looked longer we probably could have put together a better one. I’ m glad other people didn’ t think so. Was the editing coherent and understandable? I agree with this feedback. We looked through the editing timeline 20 18 16 countless times to make sure there was no black spaces anywhere andAmount of people 14 12 10 that everything transitioned smoothly. All the transitions and effects 8 6 we used worked well and the sound all fit in well. I was really happy 4 with our editing work and thought we cut our video footage down well. 2 0 Yes No Answer Would you watch the rest of the documentary? A couple of people answered no to this one which I’ m not too surprised at as our topic probably wouldn’ t interest some people. We also cut it off quite abruptly, not telling the audience what else would Yes be included in the documentary like some other people’ s documentary’ s did (for example: this is what’ s coming up after the No break.
    19. 19. Do you think the documentary is suitable to be shown on Channel 4 at 10pm? 20 I agree with this as we researched channels and viewing times a lot 15 and all agreed that this was definitely the best time and channel. 10pm is a pretty standard time for our target audience to be watchingNumber of 10 people 5 TV. 0 Yes No Answer Radio Trailer Feedback After listening to the radio trailer would you want to watch the documentary? This shows that some people may have not found our radio trailer a very effective way of advertising the documentary. I feel like we did include a lot of what’ s included in the documentary. However, we Number of people could have possibly made it a bit more dramatic by including a No shocking or controversial fact. I felt we showed too many pro views Yes and there was no one that was radically against homosexuality so 0 5 10 15 20 maybe it sounded a bit biased and mild. Answer Were the sound levels consistent throughout? We did check the audio levels a lot. The only thing that wasn’ t perfect was the last voice over as it starts quite abruptly, we tried editing this but did not succeed to make it sound completely smooth. I feel, Yes however, that our music and audio was the right volume and the music No didn’ t overpower.
    20. 20. Do you think the music was suitable? 18 16 I agree with this and am not surprised with the high positive 14 12 feedback as our music was a very standard, conventional radioNumber of 10 people 8 6 beat that sounded upbeat, attention grabbing and happy. 4 2 0 Yes No Answer Do you think this radio trailer would be suitable for Capital FM? A few people answered ‘ no’ to this which I’ m surprised about as I felt they have the same target audience, but I can see how some Number of people No people may feel that it would also be suitable for something like Yes Radio 1 as BBC plays a lot of documentaries regarding sexuality etc. 0 5 10 15 Answer Is it clear to you, what the documentary is about? Number of people No I agree with this as the extracts make it very clear what the documentary is about and also the voice over. There is not really Yes any ambiguity. 0 5 10 15 20 Answer
    21. 21. Magazine Article Feedback Do you think the double page spread is eye- catching and attractive? 20 I thought more would answer ‘ no’ to this as, as I said before, I thought 15 our magazine double page spread was a little bit plain because of the Number of people 10 white background. I do think it is eye catching though because of the 5 face pictures. Faces tend to draw people in. 0 Yes Answer No After seeing the double page spread would you want to watch the documentary? Again, I am surprised at the large number of people that said yes 20 because I thought that, even though the actual article was really 15Number of 10 people interesting and insightful, the images themselves and the layout didn’ t 5 0 convey the documentary very well and didn’ t really show what was Yes No included in it. Answer Do you like the colour pallate used? I’ m pleased about this because we really thought about what colours No to use as they had to connote something. That’ s why we chose the blue and red- to connote that this documentary is about only British Answer Yes people and their views. 0 5 10 15 20 Number of people
    22. 22. 4. How did you use new mediatechnologies in the constructionand research, planning andevaluation stages?
    23. 23. New media technologies used whilst filming our To film all of ourdocumentary H H footage we used a Canon D G20 camera. This camera was great as it produced sharp, high quality film. When using this camera we first turned it on and then made sure the dial was in the ‘ video filming’ mode as this camera also has a still shot mode which was also really useful.The camera also had a zoom tool at the top of itwhich we used frequently to zoom in and out ofimportant stuff and to add shot variety.Another good feature we made full use ofwas the focus pull which we achieved by using manual focus and using the button on the left hand side of thescreen to pull the focus from one distance to another. We also played around with the white balance to create anatural light look. We used a tripod for most of our shots to achieve a still, straight shot which looked professional.However, for some shots we felt holding the camera in our hand created a better, more realistic effect. Although the camera did have sound recording, it wasn’ t the best or loudest so we enhanced sound quality and volume by using a microphone, when filming interviews or vox pops. We plugged the microphone into the microphone jack on the camera and also plugged headphones into the camera which the person who was filming wore to make sure the sound was good.
    24. 24. New media technologies used whilst editing our documentary Once the filming process was completed, we were left with several hours of footage which we had to edit to create a 5 minute start to a documentary. The programme we used for editing was Final Cut Express on an Apple iMac computer. We had saved all our filming footage to the iMac after each session so we had them all savedon the computer already. Now all we had to do was transfer them onto Final Cut for which we used ‘ log andtransfer’ . We opened all our clips on this and chose which ones we wanted to use. Each clip we wanted to use had tobe named so that it was easily identifiable and ‘ added to the queue’ which then transferred it to the main editing screen where we could easily drag it onto our sequence.
    25. 25. Unedited footage we had previously Screen to view unedited footage logged and transferred. Named and when clicked or our documentary ready to be used whilst it is being madeEffectssuch astransfersfor videoand audio.We had to‘render’video TimebeforeusingtheseLayers forlayeringaudio andvideo Audio- linked to the video clips. We also used some Video Editing tools such as audio clips that we had un-linked from video clips cutting, volume levels, so they were solemnly audio, such as the come out select tool etc stories at the start
    26. 26. We wanted to make everything look really professional so we were very diligent with the editing.We had a clip of students walking in and out of the college which was a little slow so we decidedwe wanted to speed this up. We did this by going on ‘ Modify’ and then ‘ Speed’. We sped up this clip by 150% as this looked best. We also sped up our title page of Ellie drawing ‘ Homophobic Britain’ onto a piece of Clip of paper as this would have also taken our docu up too much time.Another thing we did was making sure the sound levels were perfect throughout so that every clip blendedseamlessly into the next sound wise. This was a very time consuming task as we had to change every audio clipindividually and judge the sound by wearing headphones and watching the documentary over and over. Many of ourclips, especially the vox pops, were either really loud like the one of Lewis, or really quiet like Brian’ s.These red lines were the sound levels. To change them, we simply used the mouse to grab them and pulled them upor down. Sometimes we also wanted audio to change volume gradually so that it faded into and out of another clip.We did this by using the ink pen tool which enabled us to made dots along the sound level line and drag them,creating a descending or ascending volume. We made a lot of use of this throughout the documentary, especiallyon the YouTube clips and the background piano music.
    27. 27. We used background music throughout the documentary as this is very conventional and adds some depth. We usedGarage B and to source a suitable sound and ended up choosing a Piano sound as we decided this sounded sincere andserious to go along with the issue of homosexuality. The music went really well with the emotional voiceovers of peoplecoming out and interviews regarding adoption and marriage etc.Another tool we used on Final Cut Express was the ‘Razor B ladeTool’ to cut clips. We made extensive use of this and spent hourscutting clips to source out the most important and relevant parts.How we did this is view a clip and pause it where we wanted to split it from the rest of the clip, then clicked on the razorblade tool and made a cut which split the clip into two. This way we could select certain parts within the clip and deletethem. This tool was especially important for interviews and vox pops as we grouped them together regarding a specifictopic, so we cut out the part of them talking about one topic such as gay marriage and grouped them all together. Another editing tool we used was adding text over video clips. We only made use of this once for Ellie’s first piece to camera to that she is introduced to the audience. To do this, we firstly clicked on the ‘ text’ box. and from the menu chose ‘text’. The first top screen will then say ‘ sample text’ which we dragged over the video clip that we wanted text on. Then we used the control option to alter the text and write what we wanted, change the size, colour of font and also had the option to create a background box which we made a faded black as we thought it added a professional look as it is conventional in a lot of documentaries we’ve seen.
    28. 28. New media technologies used whilst creating our radio trailer The programme we used to create our radio trailer is Garage Band. After opening the programme, I clicked on ‘ Create New M usic P roject’ which enabled me to create my radio trailer. I then used Final Cut to find appropriate extracts from the documentary which we could use the audio from in our radio trailer. We chose to include extracts in our trailer along with a voice over so that the audience could have a taste of what is included within, so we had to make sure we chose interesting extracts frominterviews and vox pops. Once I chose which ones I wanted, I created a new sequence and cut them together. AsI only wanted to use the audio, I clicked on the modify tab and un-ticked the ‘link’ option which separatedaudio from visual so I could delete the video but keep the audio. I then edited them together to create smoothtransitions and relate the tracks to each other. I also used this method for the voice over we filmed on the Canoncamera especially for the radio trailer. We transferred the file onto Final Cut and went through the same processagain on a difference sequence.
    29. 29. After we finished cutting and editing the audio clips, we went on ‘ file’ and hovered over ‘ export’ , choosing ‘ using QuickT ime Conversion’ . There was then several options of formats to have the files converted to. We chose ‘ W ave’ as this is a suitable format for audio.Back on Garage B and, I browsed through some already created beats that could besuitable for our trailer as we definitely wanted our trailer to contain music as this is animportant convention and makes it more interesting. We wanted something upbeat tomake the documentary seem exiting, not boring. Garage Band has a whole library of readyto use tracks called ‘ loops’ . We ended up choosing ‘ Club Dance B eat 007’ as it was upbeat and conventionalWe then dragged this beat and used it as one of the layers, dragging it out so that it wasaround 30 seconds long. This beat worked really well and sounded youthful andinteresting, targeting our target audience and drawing listeners in.
    30. 30. Once we imported our documentary extracts and Ellie’ s voiceovers we edited and moved all the layers around to create a sequence and create a professional sounding radio trailer. We started off with a montage of vox pops from the documentary talking about percentages of gay people in the UK. The dance club beat starts halfway through this as we thought it sounded very effective to start without music to make it sound dramatic.After the montage finishes, we chose a voiceover by Ellie which introduces the documentary and draws the listenerin why stating that they will find out this answer to this and many other questions in the documentary. This iseffective as questions raised in the montage will only be answered if documentary is watched. We then used anothermontage of vox pops and interviewees talking about gay marriage. We ended the radio trailer with anothervoiceover stating times and channel and inviting the audience to ‘ join’ Ellie and find out answers to questions andideas raised in this trailer. The dance beat cuts off before channel, time and ‘ catch up on 4od’ is stated. We did this asit is a convention of many radio trailers and also highlights this important information as the listener may havemissed it if they had been listening to the background music. We had to split the end voice over asAnother thing that was really important was ensuring the Ellie was talking too fast and wevolumes were even throughout the radio trailer and that the wanted a create a pause. We did thisbackground beat was at a right level so as to not distract from the by positioning the red marker whereother, more important, audio. We did this by adjusting the we wanted to cut this and thenvolumes of each track. We decreased the beat volume a lot. pressing the apple key and ‘T ’.We also wanted it to fade in and out at the beginning and end Once the track was split in two wewhich we did by putting dots on the volume line and creating a dragged the last half of the trackascending and descending line. across, creating a small space.
    31. 31. New media technologies used whilst creating our double page spread We used InDesign to create our double page spread. We firstly opened a new document and chose the ‘ double page’ option which automatically gave us a two page layout which we could work on. From our drafts we knew that we wanted a little more than half a page filled purely with screen caps of the faces used at the start of our documentary as we thought this would create an intriguing look and is meant to convey the idea that everyone is equal- you can’t tell that someone is gay just by looking at them. We decided to recreate the ‘ T choice’ logo as we were unsure about copyright etc. V so we used P hotoshop. This was quite simple to do. Firstly, we chose two Photoshop made shapes- a circle and a rectangle and merged them together. We used the colour bucket tool to fill them in red. We then used the text tool and in bold, white font wrote ‘ TV choice’ . Using the lasso tool we cut out the background so it was transparent and saved it, later on opening it as an image in InDesign.
    32. 32. The title is one of the most important things about a magazine article. We made ours on P hotoshop as there are more options than on1. InDesign. We changed our title several times, but this was our initial one. Firstly, we got a picture of a British flag and imported it into PS. In the layers palette we only had one layer called ‘background’ so then duplicated this layer so we had two. We then also made a blank layer in between the two and filled it in white.2. We then made it into a ‘ pattern’ , naming it ‘Pattern 1’3. On another PS document, we wrote the word ‘ Britain?’, using a transparent background. This was another layer. We then merged the two together, making the Britain text4. transparent and using the pattern of our British flag image as the background. This is how we created our own font background. We did like it but however did not use it in the end as we had a lot of problems with resizing it- it kept going blurry so instead opted for a blue and red coloured font instead which worked just as well and distracted less from the images.
    33. 33. New media technologies used whilst researching and planning A lot of research was required in order to make our documentary, radio trailer and double page spread. We did a lot of research by hand such as a story board and mind maps. However, the use of new media products made researching and planning a lot easier and more effective. One of the main resources for research was the internet and Google. On Google we found tons of articles relating to topics surrounding homosexuality such as laws, marriage, adoption, views from different countries etc. We watched a lot of documentaries such as ‘ Standing Tall’ and ‘ I woke up gay’ and also used websites such as layer to watch a documentary called ‘ The iP World’ s Worst Place to be Gay’ which was a really shocking insight into gay rights in Uganda. Watching these documentaries really helped as we made notes and thereby learned a lot about conventions, how these documentaries are edited and also more information for our research. Websites like P rezi and Scribd were also brilliant for presenting our planning which we then uploaded onto the blogging website B logger, another new media technology which helped us a lot and enabled us to store and present all our planning and research in once place, including videos, word documents and images. When researching radio stations and TV channels suitable for our products, we again used the internet and looked on the actual websites of the channels such as and B as they gave a lot of information about target audiences, B viewing figures, programmes etc.
    34. 34. We also used the Canon camera to film our group discussing and planning things concerning the documentary and editing etc. We then uploaded this onto YouTube from which we could easily put it onto our blog. We did this to add some variety and also showed us discussing ideas as they came to us, not just written thoughts and planning.In order to create this evaluation, I used severalmedia products. The first being, obviously,PowerPoint Microsoft Office. I will then upload itto SlideShare and publish it onto our Blogger blogwhere it’ s there for all the world to enjoy!Overall, I’m really please with all our media products, especially the documentary as Ifelt we edited it really well, interviewed some really interesting people and got somegood shots and footage which showed in our audience feedback. I liked that we had apresenter and I think our documentary portrayed a really positive imagine showingthat Britain is quite liberal and that old laws really have no place in the contemporaryanymore. E veryone should be equal and shouldn’t be judged by something they can’tchoose or change. I also really liked our radio trailer and am content with the doublepage spread but felt like there could have been some improvements. I feel wefollowed a lot of conventions to create a professional feel and made a lot of use of