Parma OH Home Owners Guide to the 2015 Real Esate Market

A HOME OWNERS GUIDE
TO THE
PARMA OHIO
REAL ESTATE MARKET
SPRING 2015
EDITION
Lisa Humenik, RE/MAX Crossroads
N
NortheastOhioRealEstateSource.com
Facebook.com/AmazingNortheastOhioHomes
Amazing
ParmaMarketReport.com

Crossroads Properties
Lisa Humenik
About the Author:
LISA HUMENIK, Realtor®, RE/MAX Crossroads
Lisa Humenik is a real estate professional (REALTOR) at RE/MAX
Crossroads Properties helping clients buy and/or sell their home
and find the perfect new place or investment to meet their
needs. Her clients include residential home sellers, investors, and
new and move-up buyers. Home sellers enjoy state-of-the-art
marketing services to assist them in the sale of their home
including internet, video, social media, print, and mobile
marketing to expose their home to the most buyers. Lisa is the
author of the NortheastOhioRealEstateSource.com blog covering
real estate trends in the Northeast Ohio suburbs. Lisa’s Facebook
fan page, AmazingNortheastOhioHomes, has over 1,200 fans.
Lisa has been practicing real estate for over ten years and sells
over 50 homes per year. She also holds a BBA in Marketing and
Quantitative Business Analysis from Cleveland State University.
Lisa can be reached at (440)476-4959 or via email at
LisaHumenik@remax.net.
RE/MAX Crossroads

CONTENTS
Lisa Humenik, RE/MAX Crossroads * (440)476-4959* AmazingNortheastOhioHomes.com
1. NATIONAL HOUSING MARKET SUMMARY
2. PARMA OHIO MARKET TRENDS & DATA
 Home Prices
 Homes Sold
 Homes for Sale & New Listings
 Market Inventory
3. MORTGAGE RATES
4. 2015 EXPERT MARKET PREDICTIONS
5. SELLING A HOME IN 2015
6. REASONS TO BUY A HOME IN 2015
7. HOW TO INCREASE YOUR SALES PRICE
8. TOP HOME SELLING STRATEGIES FOR 2015
9. SMART HOME SELLERS
APPENDIX
Parma Market Data thru 1Q, 2015 DATA
This report covers Single Family home sales in the Parma OH real estate
market. Specific data is available for any local suburb on request.

NATIONAL – EXISTING HOME SALES REPORT (3/23/15)

1Q, 2015 NATIONAL HOUSING MARKET TRENDS
National 1Q, 2015 Market Overview
A just released report, the Health of Housing Market
(HoHM) Report (Nationwide), states the US housing
market is at it’s healthiest levels since the index’s
creation in 2001. The report showed that the 4Q, 2014
ended with the highest indicator score in over 15 years
at a score of 109.8. Employment, demographics, the
mortgage market, and housing prices are all used to
evaluate the health of each market. The report
ranked the top 10 healthiest housing markets and
ranked the Cleveland area on the Top 10 List, as #2.
The most recent Pending Homes Sales Index from the
National Association of Realtors revealed that homes
going into contract in February increased to their
highest level since June 2013. The Pending Home
Sales Index is a leading indicator for the housing
sector, based on pending sales of existing homes. A
sale is listed as pending when the contract has been
signed but the transaction has not closed, though the
sale usually is finalized within one or two months of
signing.
Realtor.com data shows that supply is not keeping
pace with surging demand. The are expecting rising
prices to persuade those who may be on the fence
about listing their homes to do so in the coming
months, leading to closer parity between supply and
demand.” In addition, Fannie Mae's March 2015
Housing Survey, also showed signs of a seller's market.
The percentage of respondents in Fannie Mae's survey
who said they believe now is a good time to sell
reached an all-time survey high of 46 percent.
Source: Business Insider (3/30/2015)
Source: Business Insider (3/30/2015)

NATIONAL HOUSING MARKET TRENDS
A big reason for the bright outlook for
the housing market is improved job
prospects for those ages 25 to 34,
commonly known as millennials.
Steadily rising rents are also expected
to drive more buyers to the home
market in 2015. Rents have risen by
almost 11 percent over the last three
years and jumped by an average of
about 3.6 percent in 2014 alone.
"Pending sales showed solid gains last
month, driven by a steadily-improving
labor market, mortgage rates hovering
around 4 percent and the likelihood of
more renters looking to hedge against
increasing rents," said Lawrence Yun,
chief economist for the NAR. "These
factors bode well for the prospect of an
uptick in sales in coming months.
However, the underlying obstacle—
especially for first-time buyers—
continues to be the depressed level of
homes available for sale."

WHERE ARE HOME PRICES
HEADING IN THE NEXT FIVE
YEARS?
Real estate and financial professionals put
tremendous value in the Home Price Expectation
Survey. Every quarter, Pulsenomics surveys a
nationwide panel of more than 100 economists,
real estate experts and investment & market
strategists about where prices are headed over the
next five years. They then average the projections
of all 100+ experts into a single number. The results
of their latest survey:
Nationally, values appreciated by 4.8% in 2014
Cumulative appreciation will be 23.5% by 2019
That means the average annual appreciation will
be 3.6% over the next 5 years.
Even the experts making up the most bearish
quartile of the survey still are projecting a
cumulative appreciation of almost 15.1% by 2019.
This survey is a fair depiction of future values.
WHERE ARE HOME PRICES HEADED OVER
THE NEXT 5 YEARS?

PARMA OHIO REAL ESTATE MARKET
LOOKING BACK AT 2014 AND WHAT IS AHEAD FOR 2015
2014 vs. 2013
The Parma real estate market has taken a lot
of hits in the last few years due to the
national recession and influx of a large
quantity of foreclosures and short sales.
However, if you have been waiting for the
tide to change, that time has come.
Nationally, the housing crisis is in the rear
window and many positive trends that began
in the last 18 months have continued with a
decline in acceleration.
As we begin the 2015 home selling season,
many important trends have emerged in the
local and national real estate market which
will affect home sales and prices this year.
This report will focus on the Parma real
estate market with the national results and
trends highlighted. As the Parma market is a
“favorite” among young first-time
homebuyers, we are hoping for more homes
to come on the market for sale this year to
meet the millennial generation demand. If
you have been waiting for the right time to
sell your home (or buy a new one), this report
should guide your on what to look for in the
local real estate market this year.

HOME PRICES UP .6% in 2014
The selling price of Parma area homes has
continued to rise in 2014. In October, the
average sale price reached $96,000, which
was the highest level they have reached
since July, 2010. The price recovery
moderated slightly in 2014 as the bank-
owned and short sale inventory continued
to be flushed from the system. Although it
has been taking time some to recover, in
2014, we saw a substantial increase of non-
distress home sellers put their homes on the
market as the competition from foreclosure
sales declined.
1Q, 2015 Market Summary
The Average single family home Sale Price
for YTD 2015 is up 4.8% over last year
($87,000 up $4,000 from 1Q, 2014). The
Average List Price (For Sale Price) for YTD
2015 is $101,000, up 1% from $100,000 in 1Q,
2014. Overall, prices are in a neutral to
slight upward trend showing signs of a
recovering market.
PARMA, OH - HOME PRICES
Parma OH – 5YR Single Family Home
Price Trend (2009-2014)
Parma – Single Family Avg For Sale &
Sold Price (last 13 mos)

PARMA, OH - HOMES SOLD
1Q, 2015 Market Summary
In March, there were 76 homes sold, up 52% from
March of 2014 (50). YTD a total of 176 homes have
sold which is the same as 1Q, 2014 (same period)
last year. However, pending home sales (the
leading indicator), are up 22.1% which indicates a
strong upcoming sales market for 2015. However,
the number of homes on the market FOR Sale at
247 is down 15% from last year, creating a SELLERs
market for the first time in years.
Parma – 5YR Single Family Homes Sold Trend
(2009-2014)
Parma – Single Family
Homes For Sale, Sold & Pending (last 13 mos)
PARMA - 2014 Market Summary
Parma had 1,047 single family homes sold in 2014 ,
up 1.2% from 2013. Last year showed a continued
momentum in home sales from the past two years,
but at a slower rate. However, the REAL story is
buried in the numbers. The sales of non-distress
homes (non-short sale/REO) were up dramatically!
This indicated that more traditional home sellers
have felt confident selling their homes now that the
market is stabilizing.
# HOMES SOLD -S FAMILY
YEAR
HOMES
SOLD
%
CHANGE
2010 680
2011 731 7.5%
2012 859 17.5%
2013 1,035 20.5%
2014 1,047 1.2%

HOMES FOR SALE AND NEW LISTINGS
Parma OH – Single Family - Past 5 Years
The number of Homes for Sale has been declining over the past five years
creating a SELLER’s market for the first time in years. In March 2015, there
were 247 homes FOR SALE on the market, compared to a high of 625, five
years ago. Compared to last year (1Q-2014), homes for sale are down 14%
showing a continuation of the decline. Sellers looking to move with find a very
favorable market. Because Parma is a favorite among First Time Homebuyers,
we expect the market prices to continue a favorable trend.
New listings for the 1Q, 2015 are down a moderate 4% from the same period
last year. The 2015 real estate market is expected to continue the long
awaited recovery for the Parma market.

BUYER OR SELLERS MARKET?
MONTHS OF INVENTORY
IMPACT TO A HOME SELLER

SHRINKING MARKET INVENTORY
Current Market Inventory at 3.3
Months Supply /
Homes for Sale 5 year lows!
Months of Home Inventory is
defined as how man months it
would to sell all the current homes
available for sale. The current
market inventory is 3.3 months
which is a Seller’s Market. Looking
at the chart to he right, you can see
that inventory hit 11 months supply
in Spring, 2011. This is a dramatic
change from several years ago.
The number of days to sell a home
has also decreased in the past
three years. Today Parma home
sellers have been pleasantly
surprised to find their home sold
faster than they expected and for
more money. Many homeowners
who failed to sell in the past year or
so are having better luck now. In
March 2015, 19.9% of homes on the
market were sold and 36.4% went
under contract.
Days on Market - Parma – Single Family
Number of Months of Inventory - Parma – Single Family

WHAT IS THE MARKET & PRICE TRENDS IN
YOUR NEIGHBORHOOD TODAY?
All Real Estate is Local! What might be
happening to sales and prices in the suburb
next to yours can be different. Although
housing prices and trends are significantly
affected by national and regional trends,
local influences such as jobs, schools, taxes,
and distress sales have a significant impact
on the real estate market.
If you’d like a instant report showing the
current sales and price trends in your local
neighborhood..
VISIT:
http://NortheastOhioNeighborhoodReport.com
SAMPLE

MORTGAGE RATES OVER TIME
Today’s average mortgage rate is 3.86% and the average House Payment is $939. Today’s
mortgage rates are a bargain as compared to what the have averaged in past years.

WHERE ARE MORTGAGE INTEREST RATES HEADED?
Interest rates are projected to increase steadily over the
course of 2015 The experts predict that home prices will
appreciate by 4.4% over the course of 2015. If both
predictions become reality, families could wind up paying
considerably more for their home by waiting too long.

2015 Expert Real Estate
Market Predictions
1. Millennials will drive household formations. Younger professionals are having more
luck in the job market, which is expected to help more of them jump into home
ownership
2. Existing home sales will increase 5-8% as more buyers enter the market motivated
by a clear belief that both rates and prices will continue to rise.
3. Home prices will rise between 4-5%: Low inventory levels and demand driven by
improved employment opportunities will push home prices up next year.
4. Mortgage rates will end the year at 5% with increases beginning in the middle of
2015
5. Return of the 3 percent down payment. Fannie Mae and Freddie Mac have
announced new programs lowering down payment requirements helping more
buyers.
6. New-home sales rebound. Sales of new homes are expected to rise 25 percent as
single-family construction picks up traction in 2015.
7. Foreclosures recede to pre-recession levels and REO inventory to decline
sharply: The number of foreclosures is expected to continue to fall in 2015, but
possibly be still high in some pocket areas.
8. Rents continue to rise. Growth in U.S. rents will outpace growth in home values by
the end of the year
9. Zillow predicts more homes selection, continued low mortgage rates, coupled
with an increasingly difficult rental environment. These factors will bring balance
to 2015 and result in smoother sailing for everyone in the housing market...2015
could be one of the best years to buy or sell!

REASONS 2015 IS A GOOD TIME TO SELL
As the temperature rises, buyers are coming out ready to purchase their dream home. The spring is a
great time to list your home for sale. Here are five reasons supporting that.
1. Demand is Strong
Foot traffic refers to the number of people out actually physically looking at homes right now. The latest
foot traffic numbers show that there are more prospective purchasers currently looking at homes than at
any other time in the last 12 months which includes last spring’s buyers’ market. These buyers are ready,
willing and able to purchase… and are in the market right now! Take advantage of the buyer activity
currently in the market.
2. Less Competition
Housing supply just dropped to 5 months, which is under the 6 months’ supply that is needed for a
normal housing market. This means, in many areas, there are not enough homes for sale to satisfy the
number of buyers in that market. This is good news for home prices. However, additional inventory is
about to come to market.
There is a pent-up desire for many homeowners to move as they were unable to sell over the last few
years because of a negative equity situation. Homeowners are now seeing a return to positive equity as
real estate values have increased over the last two years. Many of these homes will be coming to the
market in the near future. The choices buyers have will continue to increase.
3. The Process Will Be Quicker
Banks are requiring more and more paperwork before approving a mortgage. As the market heats up,
banks will be inundated with loan inquiries causing closing timelines to lengthen. Selling now will make
the process quicker & simpler.
4. There Will Never Be a Better Time to Move-Up
If you are moving up to a larger, more expensive home, consider doing it now. Prices are projected to
appreciate by over 19.3% from now to 2019. If you are moving to a higher priced home, it will wind-up
costing you more in raw dollars (both in down payment and mortgage payment) if you wait. You can also
lock-in your 30 year housing expense with an interest rate near 4% right now. Rates are projected to
increase by about three quarters of a percent by the end of 2015.
5. It’s Time to Move On with Your Life Goals!
Look at the reason you decided to sell in the first place and determine whether it is worth the RISK of
waiting as prices and rates are predicted to increase.

WHAT IS YOUR HOME WORTH NOW?
Find out instantly at:
NortheastOhioHomeValuation.com
You’ll get an instant estimate of your home’s value based on MLS sales.
In addition, your report will include a list of neighborhood sales and
current active homes on the market.
Home values have been rising in many (but not all) Northeast Ohio suburbs, leaving some
homeowners unsure of the current market value of their home and those in their neighborhood.
Below is a new Quick Home Valuation Tool that cross-references your home to comparable sales in
your neighborhood to estimate a price your home would sell for if it were to go on the MLS today.
This information is used to give you a fair estimate of market value.

REASONS TO CONSIDER BUYING A HOME THIS YEAR
1. Interest rates are low - Even a small change in interest rates has a significant effect on
what you'll pay each month and over the life of a 30-year mortgage. Now that the housing market
has stabilized, more and more homeowners are considering moving up to the home they have
always dreamed of. Prices are still below those of a few years ago and interest rates are still near
4%. Current renters (see below) and moveup sellers alike sellers should realize that waiting to
make the move while mortgage rates are increasing probably doesn’t make sense. As rates
increase, the price of the house you can buy will decrease. Here is a chart detailing this point:
2. Qualifications are easier - During the real estate downturn of the mid-
2000s, banks and lenders tightened the reins, and often only the most qualified
applicants could get approved. Post-recession, qualifications have loosened.
Buyers who can't show solid income and a minimum credit score probably won't
be offered a risky interest-only ARM today, however, those with less-than-perfect
credit and minimal funds still have options. The Federal Housing Association
(FHA) minimums are a 620 credit score and a 3.5 percent down payment.

3. Rents are High! - In many markets, rents are rising to unsustainable levels, reports the
National Association of Realtors (NAR). "In the past five years, a typical rent rose 15% while the
income of renters grew by only 11%.“. Today buying is 38% cheaper than renting nationwide, and
buying is cheaper than renting in all of the 100 largest metros. In the Cleveland & Akron metro
areas it is 58% cheaper to buy verses rent.
A great resource to compare what is a better choice for financially for a current renter is to visit
Trulia’s online “Rent vs. Buy” Calculator at:
http://www.trulia.com/rent_vs_buy/
Source: http://www.trulia.com/trends/category/rent-vs-buy-index/
Today buying a
home is 38%
cheaper than
renting
nationwide, and
buying is
cheaper than
renting in all of
the 100 largest
metros. In the
Cleveland &
Akron metro
areas it is 58%
cheaper to buy
verses rent.

4. Private mortgage insurance fees
are down - Buyers who put less than 20
percent down on their home generally
incur a monthly fee in the name of private
mortgage insurance (PMI). In January 2015,
the government announced lower PMI rates
on Federal Housing Administration (FHA)
loans, which equates to a savings of about
$900 a year. Seventy-five dollars a month
may not seem like much, but every little
bit helps when you're committing to an
investment as large as a home.
5. It's still one of the best investments
out there - In fact, some would say it's
the very best investment out there. Buying
a home is the best investment any
individual can make. "The largest
measurable financial benefit to
homeownership is price appreciation," said
Investopedia. "Price appreciation helps
build home equity, which is the difference
between the market price of the house and
the remaining mortgage payments."
6. It feels good - You know that pride of
ownership thing? It's true. Really. Nothing
compares to the feeling of walking into a
home that's yours for the first time. Or
painting the walls a color other than white.
Updating the kitchen. Making it your own.
Not worrying about your rent being raised.
And, of course, watching your equity grow
over time.
Check out homes for sale at:
AmazingNortheastOhioHomes.com

THINKING OF SELLING?
HERE’S HOW TO INCREASE YOUR HOME SALES PRICE
Just by making some minor changes you can drastically improve the selling price of your home.
According to industry data and research from Consumer Reports, home sellers may be able to boost
the value of their home by an additional 12 percent with just a few smart pre-listing repairs and
improvements. The selling price impact is according to a new survey of 300 residential real estate
professionals by the Consumer Reports National Research Center. This information is valuable when
selling your home if you want to put a few extra dollars in your pocket. On a median, single-family
home priced at $205,000, that could be a potential gain of $24,600. On a more expensive home,
the profits will go many times higher.
This month is the start of the hot home selling season, so here is a summary of the highest return
improvements based on the data from the top industry experts and my experience working with
home sellers:
1. Clean up the Clutter – Cost range: $0
(DIY) to $2,500 (pro) – Potential return of 3 to
5%. The best advice here is, Start Packing!
Declutter and depersonalize. One of the best
ways to stage your home for someone else to
imagine living there is to get rid of your
personal stuff. Declutter books, pictures,
knickknacks, and anything else that is
exclusively you. Start removing excess
furniture and items from the walls and
furniture. Put away the extra decorations and
family pictures. Kitchen counters should only
have a few items out for all showings. Know
the “Rule of Three” – Knick knacks- such as
candles, books, lamps, etc – tend to look the
best when placed in a group of three.

HOW TO INCREASE YOUR HOME SALES PRICE
2. Focus on the Kitchen! - Cost range: $300 to $5,000 –
Potential Return 3 to 7%. Take it from the pros, the kitchen,
more than any other room, sells the home. Over 53 percent of
Realtors will tell you that the kitchen is among the most
important rooms of the home to have looking great before
selling and showing your home. If necessary, make upgrades to
the kitchen. This will depend largely on your budget and the
age and style of the home. New hardware can make a huge
difference for a reasonably small cost. Even small kitchen
improvements will go a long way when selling our home. Limit
counter top items to three – remove extra small appliances (i.e.
toasters, blenders, cookbooks, etc..). Consider removing extra
furnishings – free standing islands, kitchen trolleys and dining
hutches can close in a space. If you cannot remove these
pieces, ruthlessly edit the items displayed on or in them.
3. Create a Beautiful Bathroom Retreat – Cost
range: $300-1,000 – Potential return 2 to 3%. The 2nd most
important rooms for selling your home for the best price is
the bathrooms. First and foremost, make sure everything
is sparkling clean! Remove personal products (tuck away):
Get rid of your ‘stuff’. When selling, clear every surface
of all your day to day care products. Personal items
distracts buyers. Limit counter top decor to a hand towel
and pretty soap dispenser. Make it sparkle: Scrub the tiles
and grout, dust the lights, shine fixtures, and clean
everything. Second, spend a few dollars to get fresh
towels, rugs, and decorations that accent the bathroom
color scheme. New towel racks and shower curtains
should also be purchased if needed. Have your bathroom
look and smell like a spa retreat that any home buyer
would love to enjoy.

4. Paint – Paint rooms (where needed) – Cost
range: $100 (DIY) to $1,000 (or more) by a Pro –
return 1 to 3% (or more). From my experience,
I would call paint “Money in a Can”! For very
minimal investment, you a huge return in
boosting your selling price and speed to an
offer. Paint walls in neutral tones. Real estate
experts will tell you to use certain paint colors
to inspire buyers to put in an offer, and often
suggest that sellers repaint their home in these
hues to create a blank canvas for optimal
staging. Four “go-to” Benjamin Moore colors
that work well include: Shaker Beige, Jackson
Tan, Linen White, and Mellow Yellow. (Most
paint stores can do color matches if you don’t
have a Benjamin Moore store near you.)
5. Exterior Fixes & Curb Appeal –
Cost range: $150 to $7,500 – Potential
return: 2 to 5%. Now that spring has
sprung, it is a great time to get outside
and spruce up the yard. Put some mulch in
the front and clean up the winter yard
debris. If your home needs a power wash
or some paint touch-ups, now is the time.
As the weather gets warmer, put out some
flower pots and make the entry to your
home look welcoming. Many people
thinking of touring your home will do a
quick drive-by first, often deciding on the
spot if it is even worth a look inside.

6. Make your Home “Sparkle” – Cost
range: $0-3,000 – Potential return – “Priceless”.
Clean everything and make it shine! Now’s the
time for a major cleaning from scrubbing floors,
cleaning the carpeting, closets, and more. Add
some aromatherapy to make your home look
and smell fabulous!
Spending a little extra time and a few
extra dollars is a very worthwhile endeavor
to get the best price for your home. Your
home will never look better than the day
your sell it! These extra efforts combined
with a professional marketing strategy
designed to bring in the most qualified
buyers for your home will make your home
selling process more enjoyable and
profitable than you thought it might be.

According to data from the National Association of Realtors, 89 percent of buyers use
online tools in their home searches. Rather than waiting for agents to send them listings,
they go online and tell the agents which homes they’d like to see. Here are the top
factors in a successful home online marketing strategy:
1. Professional Photography – “A Picture is Worth A Thousand Words”. Your first
home showing is online, so your home has to win the beauty contest. Great
photographs are probably the single most important piece of any online listing.
Wide-angle Lense Photography of your home is important to make the right first
impression.. It is imperative that your home shows better than others!
TOP HOME SELLING STRATEGIES NEEDED IN 2015
Standard
Wide Angle

2. Social Media Marketing - To expand the reach of your home marketing, your
agent should take to social media sites like Facebook, Twitter, LinkedIn, and
Instagram. Paid social media promotion is a important element of a successful
marketing plan. Facebook is approaching Google as having the highest internet
traffic.
Sample promotions include:
- Facebook Fan Page and Realtor Group promotion
Facebook “Promoted Posts” of your home’s listing and Video to targeted home
buyers
- “Just Listed” Anouncement on agent’s Blog, Fan Page, and LinkedIn
- Posts to community SunNews webpages
- Twitter tweet of new listing
- Instagram photos shared on the web
Social proof and sharing by local homeowners and buyers creates a “BUZZ” around
your new listing and home video and can be a magnet to potential buyers.

3. Online Marketing – Vast online presence (especially as a promoted listing)
on the top sites. Most buyers use Zillow, Trulia, Realtor.com, Remax.com, or other
major portals to find the homes they want to see.
Sponsored promotion of your home and SEO on Google make sure more home
buyers see your home is for sale.
.

4. Video Marketing - A video of your home that is taken as a buyer would see your
home when walking thru is the latest tool in real estate home marketing. Buyers are
attracted to video and are much more likely to view the video as opposed to scroll
through screens of pictures of your home. Also, when a buyer calls to see your
home after seeing the video, they are already “pre-sold” and are more likely to be a
qualified buyer for your home. The best videos include narration, music and great
photography highlighting your home’s best features. Video really allows
homebuyers to create that emotional connection.

5. Mobile/Smartphone Presence - Younger buyers especially want to look
at listings on their smartphones, and apps that make it easier for them to
do. All the major portals have apps, as do some real estate brokerages.
Your home’s visual presentation on mobile is more important than ever.
Sellers need to make sure their listing looks great on a smartphone. Photos
should be taken with a high-resolution camera, because that’s what looks
best on mobile. Zillow reported that in January, nearly 600 million homes
were viewed on Zillow’s mobile app. That’s 223 homes per second.
6. Your Home’s Own Unique Website – A dedicated website for our
home will allow your video, pictures, description, and tons of other info to
be showcased in one place. Your home should have its own web address
(URL) which buyers can use to search for your home directly on the
internet, i.e. http://123YourAddress.com. Check out a example at
2883ForestLake.com.
These advanced marketing and home presentation strategies will bring
more buyers in the door and, as a result, a higher sales price. It is
imperative that these are incorporated into a professional home marketing
plan.

SMART HOME SELLER PLAN
If you are considering selling your home in 2015, check out my Smart
Home Seller Plan. The Smart Home Seller Plan is designed to offer clients
the most state-of-the art marketing of their home to bring in the highest
and best market offers in faster than average market time. In addition,
light staging and professional photography will give the professional
finishes needed to get top dollar.
The Northeast Ohio real estate market has improved quite a bit in the last
year, but all real estate is local right down to your city and neighborhood.
A professional pricing assessment of your home, light staging or
improvements (if needed), and a highly targeted marketing plan will
deliver the results you did not think possible. Plus, a 100% Happiness
Guarantee.
Check it out at:
SmartHomeSellerPlan.com

APPENDIX
Parma Ohio
Real Estate Market Data – 1Q, 2015
More info at:
ParmaMarketReport.com

March 2015 is a Neutral market! The number of for sale listings was down 15.1% from one year earlier and up 8.3% from the previous month.
The number of sold listings increased 35.7% year over year and increased 52% month over month. The number of under contract listings was up
67.1% compared to the previous month and up 84.8% compared to the previous year. The Months of Inventory based on Closed Sales is 3.3,
down 36.6% from the previous year.
The Average Sold Price per Square Footage was up 13.8% compared to the previous month and up 18.7% compared to last year. The Median
Sold Price increased by 23% from last month. The Average Sold Price also increased by 16.9% from last month. Based on the 6 month trend, the
Average Sold Price trend is "Neutral" and the Median Sold Price trend is "Neutral".
The Average Days on Market showed a upward trend, a decrease of 15.3% compared to the previous year. The ratio of Sold Price vs. Original
List Price is 96%, was the same compared to the previous year.
Lisa Humenik
Cell Phone: (440)476-4959
Email: lisahumenik@remax.net
http://lisahumenik.com
2007002829
(401) Parma
Published: April 2015*
Property Types: Single Family Homes - All Properties - All Properties
Price Range: $0 - No Limit SQFT Range: 0 - No Limit
Bedrooms: 0 - No Limit Full Baths: 0 - No Limit
Half Baths: 0 - No Limit Year Built: 0 - No Limit
It is a Neutral Market
Property Sales (Sold)
March property sales were 76, up 35.7% from 56 in March of 2014 and
52% higher than the 50 sales last month.
Current Inventory (For Sale)
Versus last year, the total number of homes available this month is
lower by 44 units of 15.1%. This year's smaller inventory means that
buyers who waited to buy may have smaller selection to choose from.
The number of current inventory is up 8.3% compared to the previous
month.
Property Under Contract (Pended)
There was an increase of 67.1% in the pended properties in March, with
122 properties versus 73 last month. This month's pended property
sales were 84.8% higher than at this time last year.
All reports are published April 2015, based on data available at the end of March 2015. All reports presented are based on data supplied by NEOHREX. NEOHREX does not guarantee or is not in anyway responsible for its accuracy. Data maintained by
NEOHREX may not reflect all real estate activities in the market. Information deemed reliable but not guaranteed.

Lisa Humenik
Cell Phone: (440)476-4959
2007002829
(401) Parma
The Average Sold Price per Square Footage is Neutral*
The Average Sold Price per Square Footage is a great indicator for the
direction of property values. Since Median Sold Price and Average Sold
Price can be impacted by the 'mix' of high or low end properties in the
market, the Average Sold Price per Square Footage is a more
normalized indicator on the direction of property values. The March
2015 Average Sold Price per Square Footage of $69.3 was up 13.8%
from $60.9 last month and up 18.7% from $58.4 in March of last year.
* Based on 6 month trend – Appreciating/Depreciating/Neutral
The Days on Market Shows Upward Trend*
The average Days on Market (DOM) shows how many days the
average property is on the market before it sells. An upward trend in
DOM trends to indicate a move towards more of a Buyer’s market, a
downward trend indicates a move towards more of a Seller’s market.
The DOM for March 2015 was 94, up 2.2% from 92 days last month
and down 15.3% from 111 days in March of last year.
The Sold/Original List Price Ratio Remains Steady**
The Sold Price vs. Original List Price reveals the average amount that
sellers are agreeing to come down from their original list price. The
lower the ratio is below 100% the more of a Buyer’s market exists, a
ratio at or above 100% indicates more of a Seller’s market. This month
Sold Price vs. Original List Price of 96% is up 3.2% % from last month
and the same as in March of last year.
* Based on 6 month trend – Upward/Downward/Neutral
** Based on 6 month trend – Rising/Falling/Remains Steady

Lisa Humenik
Cell Phone: (440)476-4959
2007002829
(401) Parma
The Average For Sale Price is Neutral*
The Average For Sale Price in March was $102,000, down 1% from
$103,000 in March of 2014 and up 2% from $100,000 last month.
The Average Sold Price is Neutral*
The Average Sold Price in March was $90,000, up 15.4% from $78,000
in March of 2014 and up 16.9% from $77,000 last month.
The Median Sold Price is Neutral*
The Median Sold Price in March was $91,000, up 31.9% from $69,000
in March of 2014 and up 23% from $74,000 last month.
* Based on 6 month trend – Appreciating/Depreciating/Neutral
It is a Neutral Market*
A comparatively lower Months of Inventory is more beneficial for sellers
while a higher months of inventory is better for buyers.
*Buyer’s market: more than 6 months of inventory
Seller’s market: less than 3 months of inventory
Neutral market: 3 – 6 months of inventory
Months of Inventory based on Closed Sales
The March 2015 Months of Inventory based on Closed Sales of 3.3 was
decreased by 36.6% compared to last year and down 28.5% compared
to last month. March 2015 is Neutral market.
Months of Inventory based on Pended Sales
The March 2015 Months of Inventory based on Pended Sales of 2 was
decreased by 54.4% compared to last year and down 35.2% compared
to last month. March 2015 is Seller's market.

Lisa Humenik
Cell Phone: (440)476-4959
2007002829
(401) Parma
It is a Neutral Market*
Absorption Rate measures the inverse of Months of Inventory and
represents how much of the current active listings (as a percentage) are
being absorbed each month.
*Buyer’s market: 16.67% and below
Seller’s market: 33.33% and above
Neutral market: 16.67% - 33.33%
Absorption Rate based on Closed Sales
The March 2015 Absorption Rate based on Closed Sales of 30.8 was
increased by 60.3% compared to last year and up 40.6% compared to
last month.
Absorption Rate based on Pended Sales
The March 2015 Absorption Rate based on Pended Sales of 49.4 was
increased by 117.7% compared to last year and up 54.3% compared to
last month.

IF YOU ARE INTERESTED IN SELLING, CONTACT ME
TO DISCUSS YOUR HOME
I’m sure you have questions and concerns…
I would love to talk with you more about what you read here, and help you on the path to
selling your house. My contact information is below. I look forward to hearing from you…
Lisa Humenik
RE/MAX Crossroads
lisahumenik@remax.net
NortheastOhioRealEstateSource.com
(440) 476-4959
facebook.com/AmazingNortheastOhioHomes

Parma OH Home Owners Guide to the 2015 Real Esate Market

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