Copyright © 2012 HIM Ltd
Helen Fricker, him!

Copyright © 2012 HIM LtdCopyright © 2012 HIM Ltd
Wholesale head office contact details07
The wholesalers
The grocery market01
The convenience channel02
A Symbol and Independent defined03
The symbol groups04
Symbol head office contact details05
2
06

3
The UK Grocery Market
is worth £156.8bn
It is expected to reach
£184bn by 2016
Source: IGD Research 2011
The grocery market01

4Source: IGD Research 2011
The convenience channel02

5
Managed convenience
»McColls
»One Stop
Incl Supermarket Convenience
stores
»Sainsbury’s Local
»Tesco Express
»Little Waitrose
»M-Local
»M&S Simply Food
Co-operatives
» The Co-operative
» Regional Co-op’s
Symbol groups
»Budgens
»Lifestyle Express
»Londis
»Mace
»Nisa
»Premier
»Spar
»Best-One
»Simply Fresh
»Sugro
»Costcutter
»KwikSave (part of Costcutter group)
»Today’s
Forecourts stores
»BP (Connect & Simply Food)
»Esso (On-the Run and
Snack & Shop)
»MRH
»Shell
(managed & symbol retailers
also have stores on forecourts)
Independent/Unaffiliated stores

6
An independent retailer that is a
member of a larger organisation known
as a “symbol group operator” (such as
SPAR and Londis).
This segment comprises all independent
and multiple retailers that are affiliated
to a symbol, fascia or franchise group.
+ A branded shop fascia
+ Advantageous buying terms
+ Access to own brand ranges
+ IT and logistical support
+ Marketing and promotional programmes
+ Professional guidance and advice
+ Financial support
+ Deliveries
- Buying and contract terms
- Restrictions on range, pricing, promotions etc.
- Fees
Symbol stores (16,407 in UK)
These are stores that are individually
owned and managed. The owner is
free to choose the name of the store,
where they source their goods from,
the pricing etc. They are responsible
for the complete running costs, any
refurbishing etc., and keep all profit.
+ Free to choose stock
+ Can shop around for best deals
+ No fees/keep all profit
+ Can choose opening hours
-Have to visit a cash & carry (therefore
removed from business)
-Have to finance everything themselves
-Won’t get best prices on products
-Long term decline of stores as many move to
symbol groups/buying clubs
Independent stores (19,237 in UK)
Worth £13.6bn Worth £6.6bn
A Symbol and Independent defined03

Copyright © 2012 HIM LtdCopyright © 2012 HIM Ltd Source: convenience store fascia focus 2012, WRBM 2012
*includes 102 supermarket stores
**includes KwickSave
The symbol groups04
There are over 16,400 symbol stores in the UK

8
Basics:
Store no’s: 2,570
Fascia: Spar
Min. store size: 600 sq. ft.
Min. contract length: none
Joining/membership fee:
none
Delivery/Min. order
commitment: dependant of
agreement with wholesaler, 6
days a week (see next slide
for explanation of
wholesalers)
Can retailers use local
suppliers?: Yes, they are
encouraged to offer
appropriate produce from
local sources
Support offered
Financial assistance: variety of packages and
credit terms dependant on wholesaler
Promotions: 35 national Real Deals promotions
every 3 weeks, with point-of-sale advertising
kits. Themed point-of-sale kits for key calendar
events
Communication: TV, radio and leafleting
Field teams: Business Development Managers
visit regularly to offer advice on a variety of
topics
Epos: SPATPoS, EFTPoS and WEBSPAR
available on weekly rental packages
Own label: over 900 lines in 3 ranges (S
Budget, Standard and Our Very Own)
Planograms: provided to fit each category
Other support: category management offered
by all wholesalers. HR online support
Staff training: ‘SPARkling service’ – training
scheme for staff based on a train the trainer
approach
Source: convenience store fascia focus 2012, retailer website

Female 54%
Male 46%
16-24 13%
25-34 16%
35-54 33%
55yrs+ 37%
Ave age 47yrs
ABC1 50%
C2DE 50%
40% smoke 75% drink alcohol 43% own a cat/dog
Average basket size = 2.7 items
Retired Greys 24%
Busy Provider 16%
Child-free couples 13% Bought something on impulse 11%
At Home Mums 14% Bought something on promotion 18%
Young free and single 6% Failed to buy an intended item 4%
Student 5% 3.7 times per week.
On average shoppers visit
Shopper profiles
Impulse, promotions & fail to buy
Shopper missions Top 5 category purchases "Here Today"
Average trip spend
£5.59
Shopper lifestage
25%
18%
17%
17%
15%
Newspapers
Cigarettes
Milk
Soft Drinks
Confectionery
42%
39%
14%
12%
6%
5%
1% 1%
Newsagent
Top up
Treat
Food to go
Services
Meal for tonight
Gifting
Entertaining
The shopper
Source: CTP Spring 2012

Weaknesses
•High store numbers mean sales teams
may struggle to visit stores regularly
•4% of shoppers fail to buy an intended
item (in line with the average c-store
shopper)
Threats
•Newsagent is there main mission but
others are more valuable (e.g. Top-up) so
offer may need to be improved to drive
their ‘top-up’ credibility
Opportunities
•Expanding quickly
•On-going own label developments
•Grow the Top-up mission
Strengths
•No joining fee
•No minimum contract
•Nationally and internationally recognised
name
•Regular deliveries
•Complete supply solution allowing retailer
to stay in their business
•High standards of staff training

13
Basics:
Store no’s: 2,700
Fascia: Premier (big and medium
stores), Premier Express (small)
Min. contract length: 3 years
Joining/membership fee: none
Deliveries: free and also ability to top
up at Booker wholesale
Min. order commitment: £500
Can retailers use local suppliers?:
Yes, they are encouraged to offer
appropriate produce from local sources
Support offered
Financial assistance: Offer ‘added value
service’, a range of services and equipment (shop
fitting, POS, insurance etc.)
Promotions: 4-weekly promotions with seasonal
overlays. Also prize draws and online
competitions. POS and ‘key points’ loyalty card
and discounts on food to go with Bake n Bite.
Communication: regional advertising, local
media including ‘The sun’ giveaways, leaflets.
Field teams: regular visits from one of their
100+ Business Development Managers to offer
support and merchandising advice.
Epos: available
Own label: Europshopper (entry level range offer
30% POR) Happy Shopper, Farm Fresh and
Butcher's Market
Planograms: provided
Other support: planners use high tech
equipment to design store based on local area.

Female 51%
Male 49%
16-24 14%
25-34 17%
35-54 33%
55yrs+ 35%
Ave age 46yrs
ABC1 40%
C2DE 60%
Retired Greys 23%
Busy Provider 17%
Shopper profiles
Average trip spend
£5.47
Shopper lifestage
28%
22%
22%
21%
18%
Newspapers
Cigarettes
Milk
Soft Drinks
Confectionery
48%
38%
15%
9%
8%
4%
1% 1%
Newsagent
Top up
Treat
Food to go
Services
Meal for tonight
Gifting
Entertaining
The shopper

Weaknesses
•3 year minimum contract
•C.100 BDM’s for 2,700 stores could means
visits not very frequent/efficient
Threats
•1 in 2 shoppers on a newsagent mission
but others are more valuable (e.g. Top-up)
so offer may need to be improved to drive
Opportunities
•Growing success of ‘Euro Shopper’ brand
•Improved forecourt concept
Strengths
•Low minimum order commitments
•Low minimum store size requirements
•Ability to top up at local Booker depot
•Very high shopper visit frequency

17
Basics:
Store no’s: 2,511 (.c950 stores/ 1,551 club
members)
Fascia: Best-one (standard), Best-One Express
(forecourts & <1k sq ft), Best-One Extra
(large)
Min. store size: none
Joining/membership fee: one off admin
charge
Deliveries: 1-2 times a week as required
Min. order commitment: subject to store
turnover
Can retailers use local suppliers?: Yes, they
are encouraged to offer appropriate produce
from local sources
Support offered
Financial assistance: free fascia and
help with developing other services
Promotions: promotional calendar, 4-
weekly promotions build around
BOGOFs, multibuys and Great Value
line.
Communication: free POS, monthly
‘Best Talk’ magazine for retailers
Field teams: Business Development
Manager offers help with store design,
insurance, Epos, ordering etc.
Epos: specially designed to enhance
retail performance
Own label: 500 products under the
‘Best In’ label
Planograms: free
Staff training: comprehensive training
for all new members and on-going
support on category management,
security etc.

Weaknesses
•One off admin fee
•Only 1-2 week delivery
ThreatsOpportunities
•New Coventry chilled depot means no
longer suing 3rd
party distributors
•Development of new premium fascia
Strengths
•No minimum store size required
•All BDE’s have retail experience so have
first hand knowledge of how to run a retail
business
•Ability to top up at local Bestway depot

20
Support offered
Financial assistance: range available to
assists in capital expenditure
Promotions: 3 weekly ‘counter attack’ ,
quarterly ‘winners’ promotions and own
label
Communication: ‘Retail Matters’-
monthly magazine for advice for retailers
Field teams: regular visits from Field
Sales Teams
Epos: some provided free of charge,
other help with funding available
Own label: 350 lines across 9 brands
Planograms: category focused and
revised each year
Other support: compliance audits and
up to £1k cash back
Staff training: training for all new
members
Basics:
Store no’s: 2,198
Fascia: Lifestyle Express/Drinks Express (4
formats- transient, neighbourhood,
Beers/Wines/Spirits (BWS) and impulse)
Minimum contract length: 3 years
Joining/membership fee: none but some
retailer contribution on certain fascia's
Deliveries: mainly C&C but some do deliver
Can retailers use local suppliers?: Yes, they
are encouraged to offer appropriate produce
from local sources

Female 50%
Male 50%
16-24 15%
25-34 17%
35-54 35%
55yrs+ 33%
Ave age 46yrs
ABC1 28%
C2DE 72%
Retired Greys 20%
Busy Provider 15%
Shopper profiles
Average trip spend
£4.96
Shopper lifestage
31%
25%
16%
15%
15%
Newspapers
Cigarettes
Soft Drinks
Alcoholic
drinks
Confectionery
53%
31%
13%
10%
9%
3% 1%
Newsagent
Top up
Treat
Food to go
Services
Meal for tonight
Gifting
The shopper

Weaknesses
•Retailers have to visit C&C for products so
are taken away from their business
•Few shoppers buy on promotion and on
impulse
Threats
Opportunities
•Highly successful own-label range
•Continually extending the Cash Back
programme
•Grow the top-up mission
•High % of shoppers drink alcohol so a
good BWS offer is a must
Strengths
•No joining/membership fee
•Cash back on compliance
•4 formats based on location
•High shopper visit frequency

24
Basics:
Store no’s: 1910
Fascia: Londis
Min. store size: 1,000 sq. ft.
Min. contract length: 3 years, 90 days
notice
Joining/membership fee: free with £31
weekly fee for those needing extra support
Deliveries: 4 days a week with time slots,
no delivery surcharge
Min. order commitment: 150 cases,
£3500 a week
Yes, they are encouraged to offer
appropriate produce from local sources
Support offered
Financial assistance: free fascia and
window graphics. Contribution given to those
who want more
Promotions: 3 weekly, 17 a year, 4 week
buying in period
Communication: 500 free consumer leaflets
and prize giveaways in Daily Star/Express.
Field teams: Regional Sales Managers offer
support
Epos: Hand held trading device (HHT) for
ordering or Londis Manager system. Torex
available
Own label: 350 lines across ‘Supervalu’
range and over 50 'Good Value' lines
Planograms: available
Other support: Loyalty payment of up to
4.5% off purchases per quarter. Extensive
information online available
Staff training: courses available to up skill

Female 58%
Male 42%
16-24 14%
25-34 14%
35-54 35%
55yrs+ 36%
Ave age 47yrs
ABC1 37%
C2DE 63%
Retired Greys 21%
Busy Provider 13%
Shopper profiles
Average trip spend
£6.00
Shopper lifestage
27%
21%
19%
17%
16%
Newspapers
Confectionery
Milk
Cigarettes
Soft Drinks
37%
40%
18%
14%
10%
5%
1% 1%
Newsagent
Top up
Treat
Food to go
Services
Meal for tonight
Gifting
Entertaining
The shopper

Weaknesses
•Minimum store size
•Minimum contract and notice period
•Minimum order commitment
•Weekly fee for some retailers
•
Threats
•2 in 3 shoppers are of a lower
demographic so have less income to spend
Opportunities
•Fast growing own label range
•Investments in chilled delivery fleet
•Grow basket size with tailored promotions
and impulse lines
Strengths
•Free membership (for the majority of
retailers)
•Flexible package
•Loyalty payments
•Free fascia and window graphics
•Top-up bigger than newsagent mission
•Only 2% fail to buy an intended item

28
Basics:
Store no’s: 1,620
Fascia: Costcutter (standard),
myCostcutter (premium), Kwiksave
(back to basics)
Min. store size: none but must
meet min distribution requirements
Joining/membership fee: £1,000
annual fee
Deliveries: 3+ a week, ‘premier
service’- 3-6 day delivery on 3k lines
Min order commitment: 200 cases
for mixed ambient, 100 cases mixed
chilled
Can retailers use local
suppliers?: yes and Costcutter help
to set up agreements
Support offered
Financial assistance: dependant on individual
retailer turnover, weekly spend and contribution
Promotions: 3 weekly programme, ‘4 day specials’
with deeper discounts
Communication: free POS kit and leaflets. TV
adverts, facebook, twitter and youtube channel
Field teams: 75+ Regional Managers on the road
Epos: bespoke CPoS system
Own label: 400 value lines, 110 Costcutter own
label
Planograms: free store specific from category
management
Other support: development team gives full store
appraisals
Staff training: on-going in store training, trialling
‘Costcutter Diploma in Convenience Retailing

Female 49%
Male 51%
16-24 14%
25-34 15%
35-54 33%
55yrs+ 38%
Ave age 48yrs
ABC1 34%
C2DE 66%
Retired Greys 25%
Busy Provider 15%
Shopper profiles
Average trip spend
£5.24
Shopper lifestage
30%
23%
22%
19%
17%
Newspapers
Cigarettes
Confectionery
Milk
Soft Drinks
34%
41%
10%
6%
6%
2%
1% 1%
Newsagent
Top up
Treat
Food to go
Services
Meal for tonight
Gifting
Entertaining
The shopper

Weaknesses
•Annual membership fee
•Minimum order commitment
•Minimum distribution requirement
•Low basket size considering large
proportion of shoppers on a top-up mission
Threats
•Possible merger with Asda (amongst
others) may cause disruption to deliveries
•Nisa targeting their members
Opportunities
•Trialling ‘Costcutter Diploma in
Convenience Retailing’
•Increase basket size with more tailored
promotions
•Impulse sales can be grown
Strengths
•No minimum store size
•Revamped consumer marketing
•Dominant top-up mission

32
Basics:
Store no’s: 844
Fascia: Nisa Extra (large), Nisa Local
(standard), Loco (smaller, allows fascia in
area close to existing Nisa)
Min. store size: 1,000 sq. ft.
Min. contract length: none, 6 months
notice
Joining/membership fee: £71 min
joining fee
Deliveries: up to 6 days a week
Min. order commitment: 300 cases
ambient/100 cases for temperature
controlled goods
Yes, a new sourcing manager in place
to allow for centralised invoicing
Support offered
Financial assistance: Symbol Group
Development fund – money available to
develop store through loyalty to Nisa
Promotions: 3 weekly, consumer led
Communication: consumer leaflets and TV
advertising. Retailer magazine
Field teams: Retail Development Manager,
store development and fresh food
development teams
Epos: available
Own label: wide range of Nisa Heritage,
Select and Value
Planograms: provided based on category
information and shopper insight
Other support: mystery shopper scheme do
quarterly audits. Online ordering, email
updates and telephone support 7 days a week.
Staff training: RetailPlus- age related
sales, food safety, security, loss
prevention, customer law, customer
service

Female 59%
Male 41%
16-24 13%
25-34 18%
35-54 39%
55yrs+ 31%
Ave age 45yrs
ABC1 48%
C2DE 52%
Retired Greys 19%
Busy Provider 18%
Shopper profiles
Average trip spend
£6.42
Shopper lifestage
21%
20%
19%
18%
17%
Newspapers
Cigarettes
Soft Drinks
Milk
Ambient
Grocery
31%
47%
13%
12%
5%
5%
1% 1%
Newsagent
Top up
Treat
Food to go
Services
Meal for tonight
Gifting
Entertaining
The shopper

Weaknesses
•Minimum store size
•6 months notice period
•£71 (minimum) joining fee
•5% of shoppers fail to buy an item
Threats
•Loss of Costcutter delivery deal
•Shoppers failing to buy intended items
may go elsewhere if this happens
frequently
Opportunities
•‘Store of the future’ design is growing
their success
•Staff training scheme
•Promotional programme led by consumer
and translate into promotional sales
Strengths
•6 days a week delivery
•No minimum contract
•Successful national TV advertising
campaign
•Use of shopper insight
•Over 1,000 members of the buying group
means the best deals are available
•Voted as best c-store by shoppers (him!
CTP Awards 2012)
•Above average trip spend

36
Basics:
Store no’s: 348
Fascia: Day-Today’s, Today’s, Today’s
Extra, Today’s Local Drinks
Min. contract length: 3 year
Joining/membership fee: no
Deliveries: C&C drop shipments offered,
C&C, and Click and Collect
Min. order commitment: dependant on
wholesaler and standard of retailer
Can retailers use local suppliers?: Yes
Support offered
Financial assistance: finance and leasing
packages available for a variety of capital
expenditure
Promotions: 17 3 weekly promotions with
event focus
Communication: full POS kit, personalised
leaflets, posters and shelf cards. Today’s
Retailer magazine for retailers, and Plan For
Profit booklet (a one stop guide)
Field teams: visits every 3 weeks
Epos: leasing packages available
Own label: Today’s ESSENTIALS, Today’s
select
Planograms: available and recently
developed
Other support: category management
based on store and location
Staff training: 3 weekly visits offering
retail help and guidance

Female 54%
Male 46%
16-24 19%
25-34 21%
35-54 33%
55yrs+ 26%
Ave age 42yrs
ABC1 29%
C2DE 71%
Retired Greys 16%
Busy Provider 16%
Shopper profiles
Average trip spend
£5.33
Shopper lifestage
26%
25%
23%
17%
15%
Newspapers
Cigarettes
Soft Drinks
Confectionery
Milk
41%
39%
23%
7%
8%
4%
1%1%
Newsagent
Top up
Treat
Food to go
Services
Meal for tonight
Gifting
Entertaining
The shopper

Weaknesses
•Minimum contract length
•Selective on who they take on under the
fascia
•Very high % of shoppers buying a treat
(typically confectionery) and therefore
small baskets
Threats
•71% of shoppers are of a lower
demographic so have less income to spend
Opportunities
•A variety of support offered for good
retailing standards
•Grow basket size through more tailored
impulse offering and promotions
•Above average % of shoppers using
services
Strengths
•Low minimum store size
•Variety of delivery/collection services
•Large buying group enables lower prices
for members
•High shopper visit frequency

40
Basics:
Store no’s: 892
Fascia: Mace (standard), Mace Express
(small), Supershop (CTN based), Your
Store (N. Ireland)
Min. store size: none, must take £3k
per week
Deliveries: up to 6 days
Min. order commitment: 75% of
available spend to P&H, £3k a week
Yes and can be added to ‘Plus Extra
account for invoicing
Support offered
Financial assistance: Mace invest in fascia,
image costs, POS in store signage and staff
uniform.
Promotions: 3 weekly
Communication: ‘Blue Sky Magazine’ for
retailers. Consumer and category campaigns. POS
and leaflets and ‘Kickstart’ kit to help advise on
community communication. Radio adverts.
Field teams: Business Development Managers
visit every 3 weeks
Epos: Mace will invest depending on retailer
spend
Own label: Over 200 M-Brands foods and non-
foods and 250 alcohol lines
Planograms: available online with category
information
Other support: free project management for re-
fit. Telesales and 24 hr online ordering. PREP
scheme- earn up to £2500 for getting the basics
right.
Staff training: Retailer Education Programme

Prom
otionalBooklet
NATIO
NALO
RDER
FO
RM
Better
Best
Good

Female 51%
Male 49%
16-24 14%
25-34 16%
35-54 37%
55yrs+ 34%
Ave age 46yrs
ABC1 47%
C2DE 53%
Retired Greys 18%
Busy Provider 18%
Shopper profiles
Average trip spend
£4.39
Shopper lifestage
29%
17%
15%
14%
14%
Newspapers
Confectionery
National
Lottery draw…
Milk
Cigarettes
48%
28%
17%
13%
8%
3%
1% 1%
Newsagent
Top up
Treat
Food to go
Services
Meal for tonight
Gifting
Entertaining
The shopper

Weaknesses
•Minimum order commitments
•Minimum contract length
•Below average shop spend and basket size
•Very few shoppers buy on promotion and
impulse
Threats
•Shoppers only see store as CTN and take
top-up elsewhere
Opportunities
•Staff training scheme
•Grow basket size through more tailored
impulse offering and promotions
•High % of shoppers are alcohol drinkers
so a good BWS offer would be beneficial
•Above average % of shoppers using
services
Strengths
•6 day delivery service
•Cash back for getting basics right
•Financial investment
•Free project management
•Only % of shoppers fail to buy an intended
item

45
Basics:
Store no’s: 191
Fascia: Budgens
Min store size: 2,500 sq. ft.
Min contract length: 2 years
Deliveries: up to 6 days a week
Min order commitment: none but 95%
of stock must be from Musgrave and 100
centrally billed suppliers.
5% should be locally sourced
Support offered
Financial assistance: retailers cover cost of
refitting to Budgens standard but Budgens
cover cost of fascia and window graphics.
‘stocking up loan re-payable over 12 weeks
Promotions: 3 weekly and leaflets
Communication: bespoke local marketing,
national and regional press and new TV advert
Field teams: regular visits from Regional
Sales Managers
Epos: provided
Own label: Over 1,250 own-label lines
including an extensive fresh food range
Planograms: provided and based on fixture
size
Other support: 10 year business plan
provided. Mystery shoppers.
Staff training: Assigned a 'New Store
Opening manager' who will assist with staff
training

Female 63%
Male 37%
16-24 15%
25-34 12%
35-54 36%
55yrs+ 36%
Ave age 47yrs
ABC1 64%
C2DE 36%
Retired Greys 22%
Busy Provider 16%
Shopper profiles
Average trip spend
£7.09
Shopper lifestage
24%
23%
21%
19%
19%
Fruit & Veg
Chilled Foods
Milk
Soft Drinks
Newspapers
27%
51%
11%
16%
5% 9%
1% 1%
Newsagent
Top up
Treat
Food to go
Services
Meal for tonight
Gifting
Entertaining
The shopper

Weaknesses
•Covering costs of re-fit
•Minimum store size criteria
•Minimum order criteria
•Double the number of shoppers fail to buy
an item than in the average c-store
Threats
•Newsagent mission below average
•Shoppers don’t see store as a destination
for services
•Shoppers failing to buy intended items
may go elsewhere if this happens
frequently
Opportunities
•Extensive own label lines, recently re-
developed
•10 year business plan provided
•2 in 3 shoppers are of a higher
demographic and therefore should have
more disposable income
Strengths
•No joining fee
•Store opening manager
•Above average shop spend and basket
size
•Half of shoppers are on a top-up mission

49
Basics:
Store no’s: 27
Fascia: SimplyFresh, SimplyLocal
Min. store size: SimplyFresh 1,500 sq. ft.,
SimplyLocal 600 sq. ft.
Min. contract length: 1 year
Joining/membership fee: SimplyFresh
annual £1k fee, SimplyLocal- free.
Deliveries: 6 days a week (supplied via
Costcutter)
Min. order commitment: 200 cases
ambient/alcohol/tobacco and 100 cases
chilled/frozen a week
Can retailers use local suppliers?: yes,
actively encouraged to approach local farms
etc. and provide leaflets promoting local
sourcing, with 100’ s of companies available
for drop shipments
Support offered
Financial assistance: varies by retailer,
free fascia and Epos on SimplyLocal format.
Promotions: 3 weekly with full themed POS
and leaflets
Communication: Retailers are able to set up
online shopping through their websites.
Bespoke leaflets. Must be affiliated to a local
charity.
Field teams: Business Development Team to
support with store development
Epos: free for SimplyLocal format
Own label: Over 350 under ‘Heritage’ brand,
with an emphasis on fresh and chilled
Planograms:
Other support: loyalty card free of charge
to retailers which is linked to Epos system.
Tasting sessions, charity events etc. are
supported and help available to promote
them/their business.
Staff training: Social media package and
training
www.simplyfresh.info

50
Basics:
Store no’s: 1,300
Fascia: Nearbuy and Sugro Convenience
Min. contract length: none for Sweet Break
scheme
Joining/membership fee: free
Deliveries: 51 depots nationwide providing
local retailers with quick delivery. Typical
‘day 1 for day 3’ but often sooner
Support offered
Financial assistance: free POS and
marketing support
Promotions: free of charge promotional
programme: Sweet Break scheme gives deep
cut promotions and POS. Level 1 – must
implement 8 promotions a year, Level 2 – as
above and comply to planograms, get free
POS delivered, 250 personalised leaflets
Communication: ‘e-club’ members get
emailed with up to date deals they can pre-
order straight away
Field teams: 350 field sales and telesales
Planograms: provided to Sweet Break
scheme members

www.premier-stores.co.uk www.booker.co.uk
www.best-one.co.uk www.bestway.co.uk
www.landmarkwholesale.co.uk/lifestyle-express.phpwww.landmarkwholesale.co.uk
www.londis.co.uk www.musgravegroup.com
www.costcutter.com www.bibbylinegroup.co.uk
www.nisalocally.com http://corporate.nisaretail.com/home
www.macestores.co.uk www.palmerharvey.co.uk
www.budgens.co.uk www.musgravegroup.com
www.todaysfoodstores.com www.todays.co.uk
www.spar.co.uk
www.henderson-group.com
www.jameshall.co.uk
www.afblakemore.com
www.swspar.com www.sparscotland.co.uk
52

53
Premier
Premier Stores
Equity House
Irthlingborough Road
Wellingborough
Northants, NN8 1LT
01933 371 246
Spar
SPAR (UK) Limited
Hygeia Building,
66-68 College Road
Harrow,
Middlesex , HA1 1BE
0208 426 3700
Mace
Palmer and Harvey Head Office
106-112 Davigdor Road
Hove
East Sussex , BN3 1RE
0845 017 6600
Best-One
Abbey Road
Park Royal
London NW10 7BW
0208 453 1234
Londis
Musgrave Retail Partners GB
Musgrave House
Widewater Place
Moorhall Road
Harefield
Middlesex, UB9 6NS
0808 178 8644
Simply Fresh
New Smithfield Market
Manchester, M11 2WJ
0161 223 9339
Lifestyle Express
Landmark House
7 Davy Avenue
Knowlhill
Milton Keynes, MK5 8HJ
01908 255 300
Sugro UK Ltd
Whitewell House
69 Crewe Road
Nantwich
Cheshire , CW5 6HX
01270 628728
Today’s
Granary Business Centre
Coal Road
Cupar
FIFE, KY15 5YQ
01724 291 635
Costcutter
Harvest Mills,
Common Road,
Dunnington,
York, YO19 5RY
01904 486 543
Nisa
Member Support Centre
Nisa Retail Limited
Waldo Way
Normanby Enterprise Park
Scunthorpe
North Lincolnshire, DN15 9GE
01724 282 028
Budgens
Booth Drive
Park Farm South
Wellingborough
Northamptonshire, NN8 6GR
0808 178 8644
Head office contact details05

54
There are still over 19,000 independent retailers
and over 13,000 symbol retailers within the UK,
making up c.70% of the UK convenience sector.
The growing investment in symbol groups and
retail clubs has lead to an improvement in in-
store execution and has opened up new
channels of communication for suppliers.
C&C’s and their symbol groups/retail clubs
•Booker – Premier
•Bestway – Best One
•Landmark- Lifestyle Express
•Today’s – Today’s or Day-Today
Sales to foodservice, catering and
hospitality businesses is one of the
fastest growing segments of the
wholesaling market.
Leading wholesalers are fighting for
this spend, with heavy investment in
their caterer and food service offer.
Delivered Wholesalers
•Brakes (Foodservice)
•3663 (Foodservice)
•Palmer & Harvey (Grocery)
Cash and Carry Delivered Wholesale
The total wholesale market is worth £26.6m (C&C: £11.3m/Del
Grocery: £8.8m/Del Foodservice: £6.4m
The wholesalers06
Retailers can choose between C&C and a delivered service…some use both

Supply a wide range of food
and grocery categories with the
majority of sales made through
self-service depots. Their
primary customers are
independent retailers and
caterers, but may also have
significant secondary customer
bases in catering and general
business users.
Wholesalers buy large quantities of goods from manufactures or importers and then sell
them on to retailers, caterers, pubs etc.
Many wholesalers specialise in providing delivery as part of their offer, enabling them to
fulfil the function of logistics provider to customers.
Wholesalers are split by these categories, but some can fit in all.
Cash & carry wholesalers
Delivered grocery
wholesalers
Delivered foodservice
wholesalers
These operators supply product
solely by delivery service, to
customers in the retail sector.
These customers are primarily
independent and convenience
retailers which may also include
multi-site operators.
These delivered operators
service a wide range of
businesses in the eating out
market including cafes,
restaurants, fast food
establishments and schools and
hospitals. As well as ‘broadline’
wholesalers the segment also
includes many product
specialists, with a limited
category focus in areas such as
meat and fresh produce.
55Source: IGD Research 2011

56
Wholesaler
No. of
depots/RDC’s
Fascia
Operating
model
Location
Bestway 40 Bestway
Cash & Carry, some
delivered
England and Wales
Batleys 26 Batleys Cash & Carry Nationwide
Landmark 35 Numerous (35 members) Cash & Carry Nationwide
Booker 172/3 Booker, Booker Extra
Cash & Carry,
increasingly
delivered
Nationwide
Todays 200 Numerous (33 members)
Cash & Carry, some
delivered
Nationwide
Nisa 4 Nisa Delivered Nationwide
Costco 22 Costco Cash & Carry Nationwide
Palmer &
Harvey
13 Palmer & Harvey Delivered Nationwide
Musgrave 1 Musgrave Delivered Northamptonshire
Spar 5
1. CJ Lang & Son Ltd
2. Henderson Wholesale Ltd
3. James Hall & Co Ltd
4. AF Blakemore & Son Ltd
5. Appleby Westward Group
PLC
Delivered
1. Scotland
2. Northern Ireland
3. Northern England
4. Wales/Midlands/E.
England
5. South West/S. England
Source: company websites

57
Batley and Bestway operate as separate businesses, but Bestway acquired
Batleys in 2005. They operate a strict ‘trade only’ policy.
The group has a delivered pet food service called BestPets. This is available to
trade only, while depots offering BestPets (11) is also for pet owners.
Can anyone shop there?
No, you must be a registered business and have a VAT
number/proof of business.
Do they charge for delivery?
BestPets offer free delivery but products are more
expensive than if retailers collected from depot
Is there a min. spend criteria for delivery?
£150
Do they offer link ups with other companies?
The Bestway Retail Development scheme allows
retailers to join seminars where suppliers offer advice
on a range of topics
Bestway website
Batleys website

58
Landmark wholesale is made up of 36 regional wholesalers who get the best
buying power, promotions and support from being a member of the group.
N/A
N/A
The annual conference allows retailers to have 1-2-1
time with suppliers
Landmark Wholesale website

59
Booker have nationwide depots and a national delivered service.
The Group operates three regional distribution centres, Hatfield and Haydock
in England and Livingston in Scotland, and has a national distribution centre in
Wellingborough.
These distribution centres supply the cash and carry branches and two of them
also handle retail deliveries.
A free delivery service, Booker Direct, operates from 163 of the 172
depots.
Yes, many offer drop shipments for Booker (find out more)
Booker website

60
Today’s group is made up of 33 regional wholesalers who get the best buying
power, promotions and support from being a member of the group.
For those members who do offer delivery, terms differ
For those members who do offer delivery, terms differ
Each member differs.
Today’s website

61
Nisa is a unique member owned organisation, helping independent retailers remain
competitive in the food and drink markets.
The company has adapted over the years to further meet its members’ needs, including
the opening of a new depot at Livingston in 2011, to provide an enhanced service to its
Scottish and Irish members
There are no depots, only distribution centres for Nisa members.
No
300 cases ambient/100 cases for temperature controlled goods.
‘Nisa Direct to store’ department offers members support in the
day to day areas of running a business and has developed
relationships with many service providers (e.g. telecoms,
utilities, insurance etc.)
Nisa website

62
Costco warehouses are designed to help small-to-medium-sized businesses
reduce costs in purchasing for resale and for everyday business use. Individual
Members may also purchase for their personal needs.
Yes, you have to be a member but trade and individual
(current/retired member of certain employment groups)
membership options are available. Anyone can shop online but
there is a 5% surcharge.
N/A
N/A
Yes, they offer members insurance, health and accountancy
deals through external companies
Costco website

63
Palmer and Harvey have nationwide distribution facilities operating in the
independent and multiple Convenience, Forecourt and CTN retail arena.
There are no depots, but P&H delivery to many outlets, not just
Mace retailers.
No, delivery is free.
For Mace retailers- 75% of available spend to P&H/£3k a week
Yes, they have recommended supplies for Epos etc.
P&H website

64
In the UK Musgrave deliver the sourcing, sales, marketing and supply chain
expertise to Budgens and Londis.
They also operate cash and carry’s and a delivered service in Ireland and
Spain.
There are no depots, only distribution centres for Londis and
Budgens retailers.
No
Budgens: 95% of stock must be from Musgrave and 100 centrally
billed suppliers.
Londis: 150 cases, £3500 a week
Yes, they recommend energy suppliers and Epos providers.
Musgrave website

65
SPAR is owned by 5 wholesale members or Retail Distribution Companies
(RDCs). Each operates in a distinct territory, with exclusive rights to supply
independently owned SPAR stores and to recruit new members within that
area.
There are no depots, only distribution centres for Spar
retailers in the surrounding area.
No
Differs by RDC
Yes, they have relationships with ATM, Epos and other
service providers.
Spar wholesale website

66
Booker
Booker Ltd
Irthlingborough Road
Wellingborough
Northants
NN8 1LT
01933 371000
Spar
SPAR (UK) Limited
Hygeia Building,
66-68 College Road
Harrow,
Middlesex , HA1 1BE
0208 426 3700
Palmer & Harvey
Palmer and Harvey Head Office
106-112 Davigdor Road
Hove
East Sussex , BN3 1RE
0845 017 6600
Bestway
Abbey Road
Park Royal
London NW10 7BW
0208 453 1234
Londis
Musgrave House
Widewater Place
Moorhall Road
Harefield
Middlesex, UB9 6NS
0808 178 8644
Nisa
Member Support Centre
Nisa Retail Limited
Waldo Way
Normanby Enterprise Park
Scunthorpe
North Lincolnshire, DN15 9GE
01724 282 028
Landmark
Landmark House
7 Davy Avenue
Knowlhill
Milton Keynes, MK5 8HJ
01908 255 300
Costco
Costco Magna Park
Building 4400
Harrier Parkway
Magna Park
Lutterworth
LE17 4XT
0800 0324 324
Today’s
Granary Business Centre
Coal Road
Cupar
FIFE, KY15 5YQ
01724 291 635
(Budgens, Londis)
Musgrave House,
Widewater Place,
Moorhall Road,
Harefield,
Middlesex UB9 6NS
0870 0500 158
Wholesaler head office contact details07

67

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