BlogWorld BWENY 2011 50 Plus Market
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Writing For and Engaging the 50 Plus Marketplace Online BlogWorld East 2011 BWENY If 50 plus consumers are of interest to your business, cause or study, you should find the slides here of value. I presented this content creation session at BlogWorld NYC in 2011. I include this slideshow on my blog post: http://boomertechtalk.com/how-to-write-for-the-50-plus-online-marketplace/
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BlogWorld BWENY 2011 50 Plus Market
- 1. How to Write For and Engage the 50+ Marketplace Online Linda Sherman Eva Abreu
- 2. Part One Engaging the 50+ Marketplace: Content & Profiles Linda Sherman
- 3. Contact Linda Sherman Tel. 1-808-212-1860 Linda.Sherman at CourageGroup.com @LindaSherman • @ KauaiTalk @ BoomerTechTalk BoomerTechTalk .com KauaiMarketing .com ItsDifferent4Girls.com Gplus . to/LindaSherman Read my accompanying article
- 6. Educated Early Boomer Men From MMI Sept 2010
- 10. Mobile
- 11. Social Networks
- 12. Age Groups: Blogs & Social Source: AARP Connected Living for Social Change: from Pew Research Jan 2011
- 15. Purchasing Power From: MMI Early Boomers
- 16. Purchasing Power Source: AARP white paper Apr 2011
- 17. Purchasing Power Source: Scarborough Research Retired for Hire 2010
- 18. Online Usage by Age Group Source: AARP Connected Living for Social Change 2011
- 19. Tech Used by Retired for Hire Source: Scarborough Research Retire for Hire 2010
- 22. Topics - Finance
- 23. Met Life Mature Market Institute
- 28. Topics: Reinventing Yourself overfiftyandoutofwork.com
- 30. EmpowHer.com
- 32. Topics - Sex
- 35. Special Thanks For Interviews: Vinton Cerf, Google Shelli Snelling, CareGivingClub.com Dr. Sandra Timmerman, Mature Market Institute Michelle Robson, EmpowHer For Providing Their Books: Th ey’re Your Parents Too! - Francine Russo Vi brant Nation, What Boomer Women Know, Think & Buy - Stephen Reily Tu rning Silver into Gold - Mary Furlong Special Thanks Rosa Mangiardi, Continuum Crew Public Relations
- 36. Contact Linda Sherman Tel. 1-808-212-1860 Linda.Sherman at CourageGroup.com @LindaSherman • @ KauaiTalk @ BoomerTechTalk BoomerTechTalk .com KauaiMarketing .com ItsDifferent4Girls.com Gplus . to/LindaSherman Read my accompanying article
- 37. Part Two Engaging the 50+ Marketplace: Case Studies Eva Abreu
- 39. Adoption of Technology Karl Hartig’s Consumer Electronics Adoption Chart 1920-1998 KarlHartig.com/chart/techhouse
- 40. Online Learning OsherFoundation.org SeniorNet.org
- 43. Case Study
- 44. Case Study
- 45. Case Study
- 47. Case Study
- 48. Case Study
- 49. Case Study
- 50. Contact Eva Abreu Tel. 1-877-708-0884 Email: Eva@EvaAbreu.com Twitter: @Eva_Abreu Web: NJSocialMedia.com
Editor's Notes
- http://michaelrogers.com/
- EmpowHER is home to female health consumers on the Web - from those young 20-somethings to the boomer audience and beyond. In fact, the fifty plus category is a significant portion of our monthly traffic to the site. We ensure that we have content specific to this crowd and the issues they face. Through our specific health content, community and advocacy resources, we aim to educate and empower women on their health and well-being at ANY age. Michelle King Robson, Founder, Chairperson and CEO of EmpowHER
- EmpowHER is home to female health consumers on the Web - from those young 20-somethings to the boomer audience and beyond. In fact, the fifty plus category is a significant portion of our monthly traffic to the site. We ensure that we have content specific to this crowd and the issues they face. Through our specific health content, community and advocacy resources, we aim to educate and empower women on their health and well-being at ANY age. Michelle King Robson, Founder, Chairperson and CEO of EmpowHER
- Making Connections Using Social Media
- Reinventing yourself