Corporate philanthropy has obvious and palpable effects on those who reap the benefits of donations, but did you know it also positively affects the business itself?

1. HOW
CORPORATE
PHILANTHROPY
BENEFITS A
BUSINESS
LINCOLN STRATEGY GROUP
LINCOLN-STRATEGY.ORG

2. MOST BIG BUSINESSES CAN ATTRIBUTE THEIR
SUCCESS TO THE FACT THAT THEY NOT ONLY KNOW
WHAT THEIR TARGET AUDIENCE WANTS, BUT ARE
ABLE TO PROVIDE IT FOR THEM. INSTEAD OF ONLY
FOCUSING ON GIVING AND EXPECTING SOMETHING
IN RETURN, BE IT MONEY OR BRAND LOYALTY,
BUSINESSES SHOULD ALSO DEVOTE SOME OF THEIR
RESOURCES TO GIVING WITH THE EXPECTATION OF
RECEIVING ABSOLUTELY NOTHING IN RETURN.
LINCOLN STRATEGY GROUP WANTS TO HELP YOU
REALIZE THE MANY BENEFITS OF CORPORATE
PHILANTHROPY.
LINCOLN-STRATEGY.ORG
CSR & CORPORATE
PHILANTHROPY

3. FREE
MARKETING
STRONGER
CONNECTIONS
LINCOLN-STRATEGY.ORG
IMPROVE YOUR
REPUTATION
A+
HOW CAN A BUSINESS BENEFIT FROM IT?

4. YOUR EMPLOYEES LIKELY DO A BIT OF GIVING OF
THEIR OWN OUTSIDE OF THE OFFICE. WHEN YOU
FIND OUT WHICH CHARITIES YOUR EMPLOYEES
SUPPORT AND OFFER TO SUPPORT THEM AS
WELL, YOU SHOW YOUR EMPLOYEES YOU’RE
MORE THAN JUST A SOURCE OF A PAYCHECK.
THIS, IN TURN, HELPS BOLSTER EMPLOYEE
PRODUCTIVITY, RETENTION AND LOYALTY.
LINCOLN-STRATEGY.ORG
STRONGER EMPLOYEE
CONNECTIONS

5. WHEN MAJOR COMPANIES FOCUS ON LOCAL
CHARITIES AND ORGANIZATIONS IN NEED OF
HELP AND DONATE TO THEM, THE ACTION HELPS
CEMENT A POSITIVE REPUTATION WITH THE
LOCAL COMMUNITY.
IN ADDITION TO FEELING GOOD ABOUT HELPING
OUT LOCALLY, YOU CAN ALSO BOOST YOUR
BRAND’S VISIBILITY, WHICH CAN RESULT IN A
BOOST IN BUSINESS AS WELL AS MORE LOYAL
ADVOCATES FOR YOUR COMPANY. THIS IS SURE
TO BUILD INTO A POWERFUL ASSET IN THE
FUTURE.
LINCOLN-STRATEGY.ORG
IMPROVE YOUR
REPUTATION

6. IN ADDITION TO LEARNING WHICH ORGANIZATIONS
AND CHARITIES YOUR EMPLOYEES SUPPORT, YOU
CAN ALSO LEARN WHICH YOUR CLIENTS AND
BUSINESS PARTNERS PREFER TO GIVE TO. SHOWING
YOUR PHILANTHROPIC SPIRIT TO THE SAME
CHARITIES MAKES FOR GREAT CAUSE MARKETING,
WHICH TRANSLATES TO POSITIVE (AND FREE)
MARKETING.
IN ADDITION TO STRENGTHENING YOUR
PROFESSIONAL RELATIONSHIPS, YOU CAN ATTRACT
ADDITIONAL COMPANIES AND PARTNERS WHO ARE
LOOKING TO WORK WITH CHARITABLE BUSINESSES
LIKE YOURS.
LINCOLN-STRATEGY.ORG
FREE MARKETING

7. JUST AS THERE ARE SEVERAL CHARITIES, THERE ARE
SEVERAL WAYS TO SUPPORT THOSE CHARITIES.
RECOGNIZE THE FACT THAT YOUR BUSINESS HAS
JUST AS MUCH TO GAIN AS IT DOES TO GIVE BY
PARTICIPATING IN CORPORATE PHILANTHROPY.
LINCOLN-STRATEGY.ORG
CONCLUSION