Freemium continues to be a popular topic when it comes to revenue and business models for everything from games on mobile devices to Enterprise Software-as-a-Service (SaaS) ventures.
This is a guide to the Taxonomy of Seven Different Models of Freemium in B2B SaaS was created by noted SaaS Marketing expert and Growth Hacker Lincoln Murphy of Sixteen Ventures.
From Yammer's massive Billion-dollar plus exit to Microsoft to Wave Accounting's ad-supported Freemium model, this presentation sheds light on the ways SaaS companies are leveraging Freemium in a B2B setting
Taxonomy of Seven Different Models of Freemium in B2B SaaS
1. Taxonomy of Seven Different
Models of Freemium in B2B
SaaS
A presentation by SaaS Marketing expert and
Growth Hacker Lincoln Murphy of Sixteen
Ventures