Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Build a Customer-centric Growth Engine in 3 Easy Steps


Published on

On April 7, 2017, Lincoln Murphy presented at ConversionXL Live! in San Antonio, Texas.

We all want to efficiently acquire customers; that’s table stakes. But what if you could also get your customers to stay longer, buy more, invite you into other parts of their business, and advocate for you publicly so the efficiency of your acquisition and expansion efforts constantly improves as you grow? Many companies have already unlocked the secret to this level of success and in his keynote presentation, Lincoln Murphy will show you exactly how to do it, too.

Published in: Marketing
  • Be the first to comment

Build a Customer-centric Growth Engine in 3 Easy Steps

  1. 1. LincolnMurphy @lincolnmurphy
  2. 2. Build a Customer-centric Growth Engine in 3 Easy Steps EVERYTHING IS EASY IN MODERATION
  3. 3. Step 1: Define Customer Success-driven Growth “LOAD THE SPACESHIP WITH ROCKET FUEL” - ULTIMATE WARRIOR
  4. 4. Step 2: Create a foundation for Customer Success-driven Growth “I LAY IT OUT, FOR Y’ALL TO PLAY IT OUT” - HUGGY BEAR
  5. 5. Ideal Customer Profile + Desired Outcome @lincolnmurphy ULTRA! MARKETING FORMULA™
  6. 6. @lincolnmurphy
  7. 7. DESIRED OUTCOME @lincolnmurphy
  8. 8. @lincolnmurphy
  9. 9. @lincolnmurphy
  10. 10. Step 3: Take Massive Action GO BIG AND GO HOME (YOU CAN HAVE BOTH!)
  11. 11. Orchestration + Logical Intervention + Appropriate Offer @lincolnmurphy EFFORTLESS UPSELLING FORMULA™
  12. 12. LOGICAL INTERVENTION Time Milestone Trigger @lincolnmurphy
  13. 13. @lincolnmurphy
  14. 14. Add-ons Licenses or Seats Additional Capacity Services Training Internal Expansion @lincolnmurphy APPROPRIATE OFFER
  16. 16. Short-circuit Offer + Ascension Offer = Exponential Growth @lincolnmurphy QUICK REVENUE DOUBLING FORMULA™
  17. 17. Timing Success VectorAppropriateness @lincolnmurphy WOM ACCELERATOR METHOD™
  18. 18. @lincolnmurphy
  19. 19. Timing PrescriptiveInfiltrate their Network @lincolnmurphy EXPONENTIAL EXPANSION FRAMEWORK™
  20. 20. @lincolnmurphy