1. Impact of promotional activity on the
sale of TFR products
(THE FURNITURE REPUBLIC)
LIVE SMART,BUY RIGHT

3. OBJECTIVE OF PROJECT
• The primary objective of project to understand the
impact of promotional activity in the sales of
The Furniture Republic “TFR” products.
• The secondary objectives:-
1. To identify the factor that increase brand
awareness.
2. To identify the factors which influences the
customer decision to choose a retail outlet.

4. RESEARCH METHODOLOGY
• The research method used is Exploratory Research.
• Primary and Secondary research has been done.
• Data collection through Questionnaire:
Surveyed area :
1.Outside store:
Noida127,Sector18,vasundhra,TCS,Correntham and
many more
2.In store : From customers

5. 4 P’s Of marketing

6. • PRODUCT:- Product comprises of functionality,
brand, packaging , servicing
• PRICE:- List price , discount, bundle price& credit
terms.
• PLACE:-Channel ,inventory, logistics& distribution.
• PROMOTION:- Advertise , sales force, Publicity &
Sales promotions.

7. Activities performed by me in TFR
BTL activities:-
• At Olive County:-To bring in the visitors of Olive County to the demo flat so that the
glimpse of the quality of furniture and design of the flat could be shown to the
potential customers.
• Distribution of TFR Express (a kind of flyer). A flyer or flier also called
a circular, handbill or leaflet, which we distributed in public places to make
customers aware of the newly opened world class furniture store and to bring
them to the store.
• Telecalling the visited potential customer and taking their feedback and to aware
them about the new product arrival and offerings.
Other activities:-
• Sending the greetings (mailers) from THE FURNITURE REPUBLIC to the visitors and
prospective customers.
• Retail sales at THE FURNITURE REPUBLIC
• Inventory management (inventory matching, barcoding and price tagging etc.)

8. QUESTIONNAIRE & DATA ANALYSIS

9. 1.What is your perception about
promotional schemes of TFR?
perception
15%
genuine
not genuine
53%
doubtful
32%
Interpretation: - The sample size is 100. Data collected by these people indicate
the perception about sales promotion in the real consumer mind and finally it’s
reflecting in its purchasing behavior. According to data, 53% confirm the
geniuses of sales promotion scheme. 32% goes other way and rest 15% are not
sure about sales promotion scheme. The total percentage which is around 47%
of consumer are either not confirm or sure that this sales promotion scheme
actually fooling and misleading the consumer.

10. 2.Are you interested in promotional
schemes of TFR?
Interest
40%
49%
yes
no
depend on scheme
11%
Interpretation: - Promotional scheme are made for creating interest in
consumer mind to attract attention of consumer and generate new consumer.
This data show that 49% are attracted and 40% are dependent on the nature of
scheme. This indicates that if you give fair deal to consumer they are ready to
increase their purchase. Only 11% are against to the scheme, which is very less
in number and does not effect to analysis.

11. 3.Which is beneficial for you?
beneficial
37%
cash discount
free gift
63%
Interpretation: - According to most of the consumer cash discount is more
beneficial than free gift. 63% goes with cash discount and rest with gift. Cash
discount gives direct saving option to consumer, but whether gift is useful to
particular consumer or not it’s a big question?

12. 4.Whether promotional schemes will
be recommended by you?
recommendation
24%
yes
no
76%
Interpretation: - The main purpose of promotional scheme is to generate
awareness and interest in consumer. And recommendation is the best tool for
this, and this is proved by this survey in which 76% are agree to recommend
the promotional scheme.

13. 5.What is reason for not
recommending?
reasons for not recommending
13%
34%
product quality
sfter sales service
genuineness
durability
36%
17%
Interpretation: - Promotional scheme can go either way. So better, we find
main reason for not getting that amount of recommendation. According to
data, credibility of scheme and product quality is the highest factor which force
for recommendation. After sale service and durability of product are one of the
factors which force the recommendation.

14. 6.Will you go to other brand with
promotional schemes or your regular
brand without scheme?
switching
21%
36%
regular brand
depend on scheme
other brand
43%
Interpretation: - This data indicate that switching to other brand is highly
depending on the nature of scheme. 43% and 21% are ready to change their
brand preference. Only 36% are brand loyal.

15. 7.Do you wait for promotional
schemes for purchasing products and
services for your household?
wait for promotional scheme
18%
34%
yes
no
depend on scheme
48%
Interpretation: - For households items as expected, almost half of population
i.e. 48% is not wait for promotional scheme. 34% decision is depend on the
scheme and only 18% can wait.

16. 8.Do you wait for promotional
schemes for purchasing luxury and
non-necessity products and services?
wait for promotional schemes for luxury item
26%
yes
no
depend on scheme
9%
65%
Interpretation: - Some data show exact opposite result, 65% are going to wait for
purchasing luxury item. Only 9% can’t wait rest 26% will depend on scheme.

17. 9.Products offered in promotional
schemes often have low quality?
11%
30%
13%
strongly disagree
disagree
17% may be
agree
29% strongly agree
Interpretation: - 29% and 30% i.e. 59%of consumer believes that quality of product is
decreased that’s why they come with promotion. 24% think that product quality is same
and 17% are not sure.

18. 10.How did you know about TFR?
How did you know about tfr
15%
34%
Word of mouth
Advertising
36%
Hordings
15% Just saw the store
• Interpretation: -most of the customer come to store through advertisement then
the second highest were walk-ins that means place of store impact the sale.

19. 11.Sales promotion increases your
volume of product and services
purchased?
3%
18% 12%
strongly disagree
disagree
30% may be
37%
agree
strongly agree
Interpretation:- This data show that sales promotion increase the volume of
purchasing habit. 48% agree with that they increase of volume and 37% are not sure .
12% and 3% are denying this statement.

20. 12.Reasons for purchasing the
products?
reason for purchasing
39
40 34
35 29
30
25
20 13 11
15
10 5
5 0 0 0
0 reason for purchasing
Interpretation: - the data show the actual reason for buying the products.
Promotion and product satisfaction are the main reasons for buying behavior.
Advertisement also plays a part in deciding consumer buying behavior

21. 13.Considering your consumption of the product and
the purchase of the product due to promotional
scheme, which sentence best describes your purchase
decision?
purchase decision
0% 3%
17%
more than needed
somewhat more than needae
same smount
27% 53%
less than needed
much less than needed
Interpretation: - according to this data, more than half agree with increase in the
consumption. 27% say that their consumption is as same as before scheme. 17%
their demand decreases with promotional schemes.

22. 14.Given below are some common types of
promotions that are used by marketers to sell their
products. Considering everything, can you please rank
these in the order of your preference? Give a rank of 1
to the most preferred, 2 to next most preferred and
rank
so on.
25
25 20 18
20 15
15 10
7 5
10
5 0 0
0 rank
Interpretation: - according to the data, consumer prefer direct price discount
then getting two product for the price of one and warrantee is third largest acc.
to the sample

23. 15.Considering the product that you
have purchased, can you tell how do
you come to know about the
promotional scheme?
promotional medium
34
35
30
25 17
20 16
13 13
15 8
10
5 0
0 promotional medium
Interpretation: - a television ad is the most effective medium for sales promotion.
Other mediums accepted by consumer are newspaper, radio advertisement.

24. 16.Can you tell the reasons for
purchasing the same brand again?
reasons for repurchasing
80 72
70
60
50
40
30
17
20
7 4
10 0 0 0 0 0
0 reasons for repurchasing

25. FINDINGS AND CONCLUSIONS
• Most of the consumers were interested in sales
promotional activities. Majority of consumer believe
the genuineness of sales promotional scheme.
• Consumer is interested in promotional scheme and if
companies provide quality scheme which is suited for
consumer, they will go for their product..
• Consumer prefers cash discount more rather than gift

26. • Promotional schemes are given on the cost of quality. Quality of the
product must be maintained for gaining more customer confidence.
And if it is maintained then the volume of the purchase will increase
at very fast rate.
• Purchasing decision is most influenced by promotional
activities, product quality and advertisement for first time
purchasing. For repurchasing of products, promotional activities go to
the back seat. Only product quality and genuineness can result in
repurchasing. So companies have to focus in the quality as well as
genuineness
• promotional schemes increase the volume of purchase

27. • Direct price discount, warranty and buy 1 get 1 offers are the most
accepted sales promotion by consumers. In addition, contest and
discount coupons are the least trusted sales promotion scheme
• Television advertisement is the most effective medium of sales
promotion along with radio and newspaper advertisement.
Advertisement material displayed outside store is the last influential
medium of sales promotion
• Most of the consumers are ready for recommending the scheme.
Product quality and genuineness of scheme is the main reason for
recommending any promotional scheme.

28. THANK YOU