investment livestock

1. THESIS ABSTRACT
1. Title:
THE MEAT PROCESSING BUSINESS IN BAGUIO CITY: ITS
PRODUCTION, MARKETING AND OTHER PROBLEMS
Total Number of Pages: 164
Text Number of Pages: 125
2. Author: ANUP RAJ JOSHI
3. Type of Document:
Thesis
4. Type of Publication: Unpublished
5. Host/Accrediting Institution:
Saint Louis University
Bonifacio Street, Baguio City
Philippines
CHED-CAR
6. Funding Agency:
None
7. Key Words: Meat Processing Business, Production, Marketing, Other Problems
8. Abstract:
8.1
Summary: The study dealt with The Meat Processing Business in
Baguio City: Its Production, Marketing and Other Problems. It made use of the
descriptive method that analyzed and described the characteristics of the meat
processing business as to owner and the business establishment, the extent of the
problems encountered regarding production, marketing and other problems. The
emphasis of the study was on the relationship of owner’s educational background and
experience and length of business operation, present capital and manpower
requirement with production, marketing and other problems. The respondents of the
study were the owners of the meat processing business. The total number of meat
processors was six. The primary tool used in the data gathering was the questionnaire
checklist method. Secondary sources were printed materials, like books, manuals,
magazines, unpublished materials and other printed sources related to the study.
These were used to support, strengthen or negate the findings of the study.
Descriptive statistics such as percentage frequency mean and average were used to
analyze, describe and interpret the data gathered. Kendall Coefficient of Concordance
was used to test the hypothesis of the study.

2. 8.2
Findings: The study revealed the characteristics of the meat
processing business in Baguio City in terms of the owner and the business. As to the
owner, this pertained to educational background and experience. Most of meat
processors were college graduates whose experiences were from the family. With
regards to business, this covered the length of business operations, present capital and
manpower requirement, machines and tools and product lines. Most of the meat
processing business were 9 years one month to 12 years in operation. The present
capital were grouped into P150,000 and below P450,100 to P600,000. For manpower
requirements, one grouped needed 6-10, while the other group had 11-15.
Regarding the problems encountered, the meat processing business seldom
encountered problems in production and other problems while marketing problems
sometimes occurred.
Based on the finding of this study, there was a slight correlation in the
educational attainment of the owner with the production problems. Lack of storage
facilities was experienced as the primary production problem. Where as, slightly
higher correlation occurs between the educational background of the owner and
marketing problem. Lack of advertising and promotion was expressed as the most
pressing problem. There exists a slight correlation between educational background
and other problems exposing strict government requirement as the most dominant
problem, although almost negligible.
Experience and production problems had a slight correlation. Lack of access
to new methods and procedures was pointed as the primary problem. When compared
there were moderate relationships between experience and marketing problems while
advertising and promotion activities were considered as a basic problem. In
comparison to the rest, additional taxes imposed were the least and was considered as
the main problem giving the slightly higher correlation experience and other
problems. Concerning, business, length of business operation was slightly correlated
with production and other problems and sources of raw materials limited and
additional tax imposed considered as the primary problems. Marketing problems and
length of business operations were moderately correlated while lacks advertising and
promotion was considered as the crucial problem.
Present capital was very highly correlated with marketing problems, while
lack of advertising and promotion is considered the dominant problem. Other
problems with present capital making high correlation and additional tax imposed is
considered as the most pressing problem within. While there exist a slight correlation
between production and present capital, it was found out that lack of access to new
methods and procedures was highlighted as the main problem between relationships
of two variables.
Finally, manpower requirement showed slight correlation between production
and other problems and moderate correlation with marketing problems. Volume of
production not enough to meet demand, additional tax imposed and lacks advertising
and promotion were considered as most pressing problems respectively.
8.3.
Conclusions: From the findings of the study, the researcher deduced
the following: The meat processing businesses were characterized in two aspects: the

3. owner and the business. On the part of the owner, most of the meat processors were
college graduates, which means that they were educated and possessed the experience
in the meat processing business. Most of the meat processing business in Baguio City
had been in this kind of business for a long time with necessary present capital and
with the required manpower. The production, marketing, and other problems
experienced by the meat processing business are seldom encountered, and these
problems were able handled by the meat processors. With respect to the relationship
in the characteristics of the owner with production, marketing and other problems
encountered, these revealed a significant relationship. On the other hand with regards
to the relationship of the business establishment which were length of business
operation, present capital and manpower requirement, there was a significant
relationship with production, marketing and other problems. In the overall analysis, it
was found out that lack of storage facilities, lacks of advertising and promotion, strict
government requirement, lack of access to new methods and procedures, additional
taxes imposed, sources of raw materials limited and volume of production not enough
to meet demand were the most dominant or pressing problems encountered by the
meat processors in Baguio City.
8.4.
Recommendations: In view of the present findings of the study, the
researcher formulated the following recommendations:
1. Future entrepreneurs who would like to engage in meat processing
business, need to pursue higher studies related to business management. Through
continuing education, they will be more well informed of and better exposed to
marketing strategies that suit the products they offer. Particularly, they should give
more focus to the means of advertising and promoting their products.
2. Existing meat processors, who intend to expand their business,
should first conduct a careful study on particular areas like advertising and promotion
activities, including the determination of an appropriate pricing scheme before
venturing in view product lines. It is further suggested that, to implement a more
effective product introduction, trial runs with limited production volume should be
conducted. Furthermore, to be more competitive, detailed and careful analysis on the
market performance of their product line must be conducted. In line with this, a
complete record of the production and sales of each product line should be
maintained for proper monitoring purposes. These records will help them to analyze
and come up with more appropriate advertising and promotional schemes for each
product lines. More importantly, problems concerning the distribution of their
products should be scrutinized. Along this area, they should look into the possibility
of conducting direct selling activities to different sales outlet, like: canteen,
restaurant, grocery stores, and supermarket. Finally, it is highly recommended that
they try distributing through individual agents or entrepreneurs with corresponding
offers for discounts.
3. Since manpower requirement and marketing problems were
directly and positively correlated, it is highly recommended that meat processors
should engage the service of appropriate people with necessary skill, especially those
with marketing background.

4. 4. Due to a very high correlation between present capital and
marketing problems the different meat processors in Baguio City ought to increase
their present capital. With the increase in their capital, meat processors will not only
be able to sustain, maintain and most of all expand their production operations but
also minimize if not overcome most problems that beset them.
5. To procure additional capital for the meat processing business, the
meat processors can utilize the financial assistance provided by the various financial
institutions, like for instance commercial and universal banks providing loans to
small-scale entrepreneurs here in City of Baguio. In addition, they can also seek
financial assistance from the following agencies:
a. The Department Trade and Industry which can help in the sourcing
of funds for small scale enterprise. Specifically, the SMED Council (Small and
Medium Enterprise Development). Council of the Department of Trade and Industry
can help coordinate and integrate various government and private sector activities to
assist small and medium enterprises in their promotion, growth and development.
b. The SLU-ISSEF (Saint Louis University-Institute for Small Scale
Enterprises’ Foundation) which provides financial and marketing assistance to small
entrepreneurs.
c. Other private lending institutions in the city aside from banking
institutions.
6. Future entrepreneurs, who desire to engage in the meat processing
business, ought to have sufficient capital for production operations, marketing and
other activities related to the successful operations of the enterprise.
7. A related study be conducted parallel to this investigation. Future
researchers can penetrate areas such as procurement and allocation of funds by the
meat processing business as well as some other characteristics of the meat processors
themselves and of the business, like age, sex, market and organizational structures.
Methods and procedures of meat preservation could likewise be an interesting area.