If you keep up with the latest business strategy thinking, you know that we’ve entered the “Age of the Customer”. Technical advancement, social media and disruptive business models have put the customer in the driver’s seat by empowering them with more information, more access and higher expectations. What does this mean for product developers?
The standard methods of gaining customer input, such as, voice of customer reviews, surveys and focus groups are no longer enough to really understand what customers want and, especially, what they need. To differentiate and create or evolve more valuable products, truly gaining empathy with customers is where breakthrough ideas come from.
In this session learn...
—Why empathy building leads to better and more profitable products
—Proven processes that embed empathy gathering through the product development lifecycle
—Staffing for empathy
—Why aligning service and support matters more than ever
39. Azul 7
In the last ten years
companies that use
human-centered
(empathy-centered) design
outperform the general
S & P by over 200%.
!
- The DMI Design Value Scorecard
41. Azul 7
Empathy’s Impact
01 Cost savings
- better speed to market
- kill products or features that
don’t work earlier
02 Higher earning potential
- better alignment to customer/
market needs
- better chances of learning a
“secret”