Optimizing Biopharma Client Relationships

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An overview of client management considerations for agency staff servicing biopharma, especially applicable to health outcomes and brand support. Has been used in staff training.

Business Health & Medicine

Optimizing the Biopharma Client Relationship Laurie Gelb, MPH

Health decisions: uniquely complex ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

No life of leisure ,[object Object],[object Object],[object Object],[object Object],[object Object]

Life can be good… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

… but the honeymoon always ends ,[object Object],[object Object],[object Object],[object Object]

Listen and learn… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

One simple rule ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Deskwork is more than a lit search ,[object Object],[object Object],[object Object]

… but not on the client’s dime ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What do humans want? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What do clients want? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What do clients (and you) want to support? ,[object Object],[object Object],[object Object],[object Object]

Clients don’t want to be your… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What clients don’t want to hear ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

Wherever our projects go, our clients are in the same boat!

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