These are the slides that accompanied my introduction to a discussion on Social Design in a Service Design network meetup in Helsinki 04.02.2014. @SDN_Finland @leyla_nasib

1. +
http://www.flickr.com/photos/jonicdao/2954124688/
Leyla Nasib
@leyla_nasib
leyla.nasib@gmail.com

3. 0.2 million years

4. 0.2 million years
160 million years
Dinosaur designed by Tiago Rodrigues from the Noun Project; Man designed by Sean Patrick Quinn from the Noun Project

5. The World is
a total mess...

6. http://no.wikipedia.org/wiki/Fil:TerjeEggum_Monaco_LewisPugh.JPG

8. All Design is social, as design is the enactment of
human instinct and a construct that facilitates the
materialisation of our world… that we all tend to
design by changing existing situations into
preferred ones.
- Alastair Fuad-Luke, Design Activism: Beautiful Strangeness for a
Sustainable World

9. All Design is social, as design is the enactment of
human instinct and a construct that facilitates the
materialisation of our world… that we all tend to
design by changing existing situations into
preferred ones.
While the primary purpose of design for the market
is creating products for sale… the foremost intent of
social design is satisfaction of human needs.
- Alastair Fuad-Luke, Design Activism: Beautiful Strangeness for a
Sustainable World

10. All Design is social, as design is the enactment of
human instinct and a construct that facilitates the
materialisation of our world… that we all tend to
design by changing existing situations into
preferred ones.
While the primary purpose of design for the market
is creating products for sale… the foremost intent of
social design is satisfaction of human needs.
Designing new functionings to elevate individual and
community capability, and enabling solutions that
genuinely empower and extend the capability
of the user.
- Alastair Fuad-Luke, Design Activism: Beautiful Strangeness for a
Sustainable World

12. Solving
Solving
through
through a
Prescription Empowering

13. Social Design:
• Aid
• Arts & Culture
• Communication
• Community
• Education
• Environment
• Peace
• Poverty
• Well-being
http://www.design21sdn.com/

14. Design for GOOD!!!

15. Purpose of Designing
• Survive
• Improve
• Develop
• Thrive
• Evolve
• Serve Others
• Make something of lasting quality
• Create something of real consequence
• Participate in the never-ending genesis
Harold G. Nelson, Erik Stolterman - The Design Way

16. Design for GOOD!!!

17. Design for
BA D!!!

18. Intentional/Unintentional

19. image: http://www.flickr.com/photos/blyzz/7361210748/
story: Philipp Ronnenberg on Transmediale 2014

20. GPS
image: http://www.flickr.com/photos/blyzz/7361210748/
story: Philipp Ronnenberg on Transmediale 2014

21. http://unpleasantdesign.tumblr.com/

22. https://www.google.com/culturalinstitute/asset-viewer/apartheid-signs/cQE5d7UH3fuyMQ?exhibitId=gRYXaIRR

23. http://superuw.org/wp-content/uploads/2013/07/120213-apartheid-roads.jpg

24. Fast Fixes
to BIG problems,
Wicked problems!

25. Wicked Problems
A class of social system problems which are illformulated, where the information is confusing,
where there are many clients and decision makers
with conflicting values, and where the ramification
in the whole system are thoroughly confusing
Horst Rittel, Melvin M. Webber - Dilemmas in a general
theory of planning

26. Wicked Problems
A class of social system problems which are illformulated, where the information is confusing,
where there are many clients and decision makers
with conflicting values, and where the ramification
in the whole system are thoroughly confusing
...difficult or impossible to solve because
of incomplete, contradictory, and changing
requirements that are often difficult to recognize.
Horst Rittel, Melvin M. Webber - Dilemmas in a general
theory of planning

27. http://designing.planetngo.net
http://aidbrella.org

28. ‘The civil servant in Finland who set up an offline version
of Wikipedia for a small school in Ghana.’

29. Where to get inspiration:

34. How could we..?

36. How could we..?
• Within our commercial projects
• Through social projects
• Online Design projects
• Support Open Source, Alternative Economies
• Helping the person next-door
• ...
• ...
• ...
• ...
• ∞

37. How could we..?
A
es
yd
n
an
nc
ig
SO
be
L!
IA
C

38. http://www.lovingyourchild.com/2010/06/imagery-kids-powerful-healing-tools/

39. HOW COULD YOU?
http://www.lovingyourchild.com/2010/06/imagery-kids-powerful-healing-tools/