2. How did it begin?
Minx was founded by Dawn Lynch –Goodwyn
and Janice Jordan. In 2006 Janice wanted
to create a protective coating for the nails
and when she realised the potential of
colours and patterns that could be designed
she asked Dawn to create a branding and
marketing strategy. In 2007 they began
working on launching the product on the west
coast of the USA custom making designs for
a then little known singer called Lady Gaga.
In late 2007 Beyonce was seen wearing Gold
Lightening to an awards ceremony! It has
been a world wide trend ever since.
3. The founders of Minx
Dawn and Janice have created custom designs
for Beyonce, Katy Perry, Rihanna and Kim
Kardashian. They have collaborated with nail
stylists and design houses such as Alexander
McQueen, Gareth Pugh and Thierry Muglar to
create couture minx for shows
5. Equipment and Materials
You will need to following to complete a
Minx treatment
•Minx Design
•Infrared lamp
•Hoof stick
•Nail file
•Nail Scissors
6. The Treatment
Please watch the following clip by Lisa
Eldridge ,who is a world renowned
make-up artist, to see how to create
Minx nails for your clients.
://www.youtube.cohttpm/watch?v=szESs
O24S00
7. The Demonstration
You will now watch a practical
demonstration, it may differ slightly
from the clip you have just watched
but the basic principles are the same.
After this demo you will be able to
perfect the technique and complete a
Minx treatment.
