Nowadays everywhere you will see advertisements shouting cash for gold, cash 4 my gold, sell gold online and other such advertisements. All of these made me curious and I decided to sell my gold online. At first I sold only a small piece from my stock to verify the truth and guess what, to my surprise online cash for gold really did pay a handsome amount. But I never blindly believed the ads, I did a lot of research before selling my gold. I had heard that these online cash for gold companies accepted any kind of gold, silver or any other precious metals and in any state be it broken or damaged. As these online businesses value the items based on the gold content so design and state doesn't matter to them. Take a look- Cash 4 Gold During my research I read numerous blogs and review sites related to customer satisfaction and experience. In most of the places people said that pawn shops pay very less when you sell gold to them in UK. Some people preferred their local jewellery shops as they were not very sure about the reliability of the online gold buyers. Moreover a lot of people said that in order to get the best deals they had to visit a lot of jewellery shops, take quotations and after comparing all of them they could finally decide on one of them; this took a lot of time and hard work. When I focused my research on online cash for gold companies I found that most of the customers had positive feedbacks although there were a few who were not satisfied. All these online cash for gold companies usually mailed a Gold-Pack to their customers along with a pre-paid and pre-insured envelope. Customers put in all their gold items inside the envelope, seal it and post it back to the cash for gold company. After the company receives the package, the contents in it are valued and a check is sent to the customer. The whole process is simple, easy and requires no payment from the customers end. See to- Sell Gold for Cash One thing that I noticed was that people preferred companies that were offering price satisfaction guarantee. This guarantee ensured that if a customer is not happy with the payout he/she can ask for a refund of her items, this made sure that every customer was happy with the transaction. From my research I concluded that whether you want to sell gold rings, sell white gold or you want to get the fast cash for gold service, selling gold online was the best option.