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Word Story
Once upon a time …
content design looked like this:
Training Content:  The Problem FILE SYSTEM DMX FILE SYSTEM FILE SYSTEM LCMS
or this:
facts alone are boring
Simple facTs have their Own stoRY
and voice
Stories interest
Focus on the story …
Sharps Thinking!
Sharps Thinking!
Sharps Thinking!
Sharps Thinking!
Not this …
start with a sketch
a mindmap
or a storyboard
Reflect on your audience
 Words live happily ever after when you …
learn how to CHUNK:
Not this…
or this…
But this!
Definition Chunking:  Information presented in small, digestible units.
 Words live happily ever after when you …
are meaning full
and weigh the importance of details…
Without letting details  weigh you down
For a happy ending to your Wordstory: Develop a clear voice Know your audience Practice chunking Choose only important details
And your content will look like this:
THE END

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Word Story