Textile and Apparel Industry Trend Forecasting Group Project

1. TREND FORECASTING:
WOMEN’S FASHION
Victoria Lepore, Jahui Kim, Genesis Fernandez, Stacy Luis

2. THIS PAST YEAR’S TRENDS
Fall 2014- Fall 2015

3. THIS PAST YEAR’S
TRENDS
Fall 2014/ Winter 2015: Matching
sets, bold prints (leopard, plaid,
monochrome, etc.), pastels, animal
accents/embroidery, wrap coats,
oxfords (menswear-inspired), midi
skirts, shearling, capes, statement
handbags, eccentric furs, wool
outfits, gold, ¾ length coats,
sportswear (inspired), fairytale,
parkas/ duvet coats, velvet, 60’s
midi dresses and prints
❖ http://www.glamour.com/fashion/2014/02/fall-
2014s-most-wearable-fashion-trends/1
❖https://www.pinterest.com/wendymcmonigle/fall-trend-
2014/
❖http://en.vogue.fr/fashion/fashion-
inspiration/diaporama/20-trends-for-fall-winter-2014-2015-
givenchy-chlo-chanel-louis-vuitton-valentino-alexander-
mcqueen-stella-mccartney-marc-jacobs-dior-burberry-
roberto-cavalli-miu-miu-balenciaga-prada-saint-
laurent/14473
❖https://www.pinterest.com/search/pins/?q=winter%20
2015%20trends%20womens&term_meta%5B%5D=winter
%7Ctyped&term_meta%5B%5D=2015%7Ctyped&term_
meta%5B%5D=trends%7Ctyped&term_meta%5B%5D=w
omens%7Ctyped

4. THIS PAST YEAR’S
TRENDS
Spring/ Summer 2015:
bohemian wear, nautical wear,
shirt dresses, metallics, mix and
match prints, sheer fabrics,
khaki, delicate lace, kimonos,
head to toe white, yellow, floral,
flats/ sneakers, tailored clothing,
denim/ patchwork denim
❖ http://en.vogue.fr/fashion/fashi
on-
inspiration/diaporama/fwpe2015
-top-20-trends-for-spring-
summer-2015/15479#-
tendances-mode-printemps-t-
2015-kaki
❖ https://www.pinterest.com/expl
ore/spring-summer-2015/

5. THIS PAST YEAR’S
TRENDS
Fall 2015
Flared pants, 70’s inspired,
statement earrings, neons,
shearling, chunky knits,
turtlenecks, faux fur, winter
florals, brown, patterned tights,
chunky heals
❖ http://www.glamour.com/fashio
n/2015/02/most-wearable-fall-
fashion-trends
❖ http://www.neimanmarcus.com/
Womens-
Clothing/Trends/cat47300764/c.
cat

6. FUTURE TRENDS
Long and Short Term

7. LONG AND SHORT
TERM FUTURE
TRENDS
Long Term Future Trends
❖ Long term style
❖ Process of analyzing and
evaluating trends
❖ Seeks to identify a lot of
variables
❖ Classic look/theme
❖ Timeless fashion/style
❖ Lasts over 2 years

8. LONG AND SHORT
TERM FUTURE
TRENDS
Short Term Future Trends
❖ Focuses on current events
❖ Modern twist
❖ Seeks to identify some
variables
❖ Ever changing
❖ Adhere to new trends
❖ Reinventing looks
❖ Comebacks

9. STREET INSPIRATION
Spring 2015- Fall 2015

10. STREET
INSPIRATION
SPRING/SUMMER
2015
 Gladiator Sandals were
definitely a fashion staple
during the sunny days
 According to The Blonde
Salad post, they were one of
the shoes to wear during
the warmer days.
 Song of Style’s blogger
could not agree anymore

11. STREET
INSPIRATION
SPRING/SUMMER
2015
 Printed Pants
 WeWoreWhat
 Song of Style

12. STREET
INSPIRATION
SPRING/SUMMER
2015
 Stripes
 WeWoreWhat
 Song Of Style

13. STREET
INSPIRATION FALL
2015
❖Sneakers are making a
comeback not only for
fitness buffs but also as an
everyday outfit staple.
❖Both bloggers Song of
Style and Wendy’s
LookBook

14. STREET
INSPIRATION FALL
2015
 High-knee boots are
becoming trend as well
 Fashion blogger
WeWoreWhat
 Fashion blogger Wendy’s
LookBook

15. STREET
INSPIRATION FALL
2015
 Flared Jeans are also making
a comeback from their
original time of the infamous
70’s

16. PANTONE COLOR
2015

17. 2015 PANTONE COLOR: MARSALA
❖Described as a earthy red wine that embodies the satisfying richness
of a fulfilling meal while it’s grounding red-brown roots emanate a
sophisticated, earthiness.
❖Marsala is a romantic and rich shade as it is very versatile
❖Executive director of Pantone says that marsala enriches our
mind,body, and soul, exuding confidence and stability.
❖If you want to accentuate the Marsala color then pair it with jewel
tones, blushes, camels, and navys

18. 2015 PANTONE COLOR: MARSALA
❖Richer in textures or fabrics like suede, knits, and leathers
❖Has had a huge impact on women’s fashion; it is the main color in
many products
• Apparel, make up, home fashions
❖Appearances on the Red Carpet
• Blake Lively- supported the color in the Cannes last May
• Khloe Kardashian- the Elton John Party
• Zoe Saldana- promotion of Guardians of the Galaxy

19. 2015 PANTONE COLOR: MARSALA
❖Popular on the Runways
• Calvin Klein
• Christian Dior
• Derek Lam
• Christopher Kane
• Louis Vuitton
❖http://www.usmagazine.com/celebrity-style/news/marsala-named-the-
pantone-color-of-2015-shop-clothes-makeup-in-shade-2014412
❖http://www.huffingtonpost.com/zoey-gulmi/how-to-wear-and-
decorate-with-marsala_b_6489068.html

20. MARKETING
How would we market these trends?

21. MARKETING THESE
TRENDS TO THE
CONSUMER
❖ Visual Advertisements
❖ Television
❖ Print
❖ Give out products for testing
❖ Publicity
❖ Generates reviews of product
❖ In-store merchandise/ displays
❖ Put together outfits for displays
with latest trends
❖ Coordinate colors/styles
throughout store to draw in
customers

22. MARKETING THESE
TRENDS TO THE
CONSUMER
This particular advertisement
is an example of an effective
print ad. It is first simplistic
with just the name of the
company and the photo. It
catches the eye of the
consumer because of the
celebrities pictured in the
advertisement. Last it
catches the essence of the
company, sleek, high
fashion, and bold.

23. OTHER REFERENCES:
The Business of FASHION: Fourth Edition, Chapter 8

24. OTHER REFERENCES:
 Sneakers
 http://www.songofstyle.com/2015/06/new-balance-998.html
 http://weworewhat.com
 http://www.wendyslookbook.com/2015/08/weekend-off-shoulder-top-comfy-sneakers/
 https://instagram.com/p/78Q1jpmQ4B/
 Knee high boots
 http://weworewhat.com/uncategorized/blazer-dress/
 http://www.wendyslookbook.com/2015/05/layered-blue-pleated-shirtdress-soft-trench/
 https://instagram.com/p/71Qr-ltfsB/?tagged=kneehighboot
 Flared Jeans
 http://weworewhat.com/uncategorized/flared/
 http://www.elle.com/fashion/trend-reports/news/g8401/flared-jeans
Street Inspiration

25.  Gladiator Sandals
 http://www.theblondesalad.com/2015/04/spring-summer-2015-shoe-trend-gladiators-
style-lace-up-sandals.html
 http://weworewhat.com/uncategorized/lace-me-up/
 http://www.songofstyle.com/2015/05/button-down-denim-skirt-and-gladiator-
sandals.html
 Printed Pants
 http://weworewhat.com/teen-vogue/perfect-prints/
 http://www.theblondesalad.com/2015/08/summer-2015-printed-trousers.html
 http://www.songofstyle.com/2013/07/summer-prints.html
 Stripes
 http://weworewhat.com/uncategorized/striped-knit/
 http://www.theblondesalad.com/2015/07/stripes-clothes-and-accessories-for-summer-
2015.html
 http://www.songofstyle.com/2015/08/stripe-midi-dress.html
OTHER REFERENCES:
Street Inspiration