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Trends 
in 
startups 
and 
early-­‐ 
stage 
financings 
November 
7, 
2014 
Elton 
Satusky 
Wilson 
Sonsini 
Goodrich 
& 
RosaF 
East 
Meets 
West 
Conference 
Honolulu, 
HI
The 
Big 
Picture 
• Venture 
Capital 
– Amount 
of 
venture 
investment 
is 
fairly 
steady 
in 
recent 
years 
– consolidaFon 
occurring; 
fewer 
funds 
controlling 
more 
of 
the 
investment 
$ 
• Early 
Stage 
Financings 
– VCs 
less 
likely 
to 
play 
in 
early 
stage; 
bootstrapping 
more 
common 
– angels, 
super 
angels 
and 
incubators 
filling 
some 
of 
the 
void 
– Series 
Seed 
and 
converFble 
debt 
more 
prevelant 
– Crowdfunding
VC 
Overview: 
The 
Good 
News 
• Funds 
raised 
more 
money 
in 
Q1-­‐Q3 
‘14 
than 
they 
did 
in 
all 
of 
2013 
Commitments to Venture Capital Funds 
(Based on multiple closings) 
Source: 
Dow 
Jones 
VentureSource
VC 
Overview: 
The 
Good 
News 
(cont’d) 
• The 
amount 
invested 
in 
Venture-­‐backed 
companies 
thus 
far 
also 
surpassed 
2013 
totals 
Deal flow and 
Equity into 
Venture-backed 
companies 
Source: 
Dow 
Jones 
VentureSource
VC 
Overview: 
The 
Bad 
News 
• The 
number 
of 
deals 
decreased 
sharply 
compared 
to 
2013 
and 
2012 
totals 
Deal flow and 
Equity into 
Venture-backed 
companies 
Source: 
Dow 
Jones 
VentureSource
Pre-­‐Money 
ValuaFons 
Up 
in 
2014 
Median Pre-Money Valuation 
Source: 
Dow 
Jones 
VentureSource
Startups 
– 
before 
and 
a^er 
two 
crashes 
Before 
2000 
• Sun 
servers 
• Oracle 
DB 
• Exodus 
hosFng 
• 12 
to 
24 
mo 
dev 
cycle 
• 6 
to 
8 
mo 
sales 
cycle 
• $1M 
to 
$2M 
seed 
round 
• $3M 
to 
$5M 
Series 
A 
• Sand 
Hill 
Road 
crawl 
A^er 
2008 
• AWS, 
PayPal, 
Google, 
FB 
• Cloud 
+ 
open 
source 
• Lean 
startup 
• 3 
to 
90 
day 
dev 
cycle 
• SaaS; 
online 
sales 
• <$100K 
inc; 
<$1M 
seed 
• $1M 
to 
$3M 
Series 
A 
• AngelList
Angels 
& 
Incubators 
Filling 
In 
The 
Gaps 
Seed investing moderated some but 
remains at historically high levels 
Participation by Angels & 
Incubators is also at an all-time 
high 
Source: 
Thompson 
One, 
EY 
Venture 
Insights
Seed 
VC 
Deals 
Hit 
Record 
Levels
AngelList 
• Matches 
companies 
to 
angels 
• Company 
provides 
profile 
• Curated 
list 
gets 
sent 
to 
investors 
• Members 
can 
“follow” 
companies 
+ 
introduce 
others 
• Leaderboard: 
“hot” 
companies 
+ 
prolific 
referrers 
• Syndicates
The 
new 
startup 
financing 
ecosystem 
IncubaFon 
(under 
$20K) 
Seed 
($250K 
to 
$2M) 
Series 
A 
($2M 
to 
$5M) 
Series 
B 
(over 
$5M) 
Incubators 
and 
accelerators 
Superangels 
and 
micro-­‐VCs 
Small 
venture 
funds 
Large 
venture 
funds
Incubators 
and 
accelerators 
134 
accelerators 
have 
funded 
over 
2,000 
start-­‐ups 
+ 
seed 
companies 
have 
raised 
over 
$1.6 
billion 
in 
funding. 
100 
of 
these 
companies 
have 
already 
sold 
for 
an 
esFmated 
total 
of 
over 
$1 
billion. 
Nov. 
2012
Growth 
of 
startup 
incubators 
and 
accelerators 
is 
slowing 
down
Incubated 
startups 
raising 
money
• Founded 
2005; 
Mountain 
View 
• Paul 
Graham 
• Over 
700 
companies; 
68 
in 
last 
class; 
every 
6 
months; 
over 
1400 
founders; 
$20B 
valuaFon 
• Dropbox, 
Airbnb, 
Heroku 
• NEW: 
Typically 
7% 
for 
$120K; 
6.06% 
in 
founder 
stock 
+ 
$100K 
SAFE 
with 
$10M 
post-­‐ 
money 
cap
Top 
20 
Angel 
Investors 
2009 
– 
2013
Top 
20 
Angel 
Investors 
2009 
– 
2013 
• parFcipated 
in 
over 
540 
deals 
from 
2009 
to 
2013.
Top 
20 
Angel 
Investors 
2009 
– 
2013 
• parFcipated 
in 
over 
540 
deals 
from 
2009 
to 
2013. 
• invesFng 
heavily 
in 
internet, 
mobile, 
and 
eCommerce 
(91% 
of 
deals 
and 
funding)
Top 
20 
Angel 
Investors 
2009 
– 
2013 
• parFcipated 
in 
over 
540 
deals 
from 
2009 
to 
2013. 
• invesFng 
heavily 
in 
internet, 
mobile, 
and 
eCommerce 
(91% 
of 
deals 
and 
funding) 
• Geographical 
ConcentraFonL 
• 51% 
Silicon 
Valley 
• 21% 
Silicon 
Alley 
• 8% 
Silicon 
Beach
Most 
acGve 
micro-­‐VC 
Investors
Most 
acGve 
micro-­‐VC 
Investors 
• Almost 
half 
of 
the 
VC 
funds 
raised 
in 
the 
last 
6 
months 
being 
those 
with 
< 
$50M 
assets 
under 
management.
Most 
acGve 
micro-­‐VC 
Investors 
• Almost 
half 
of 
the 
VC 
funds 
raised 
in 
the 
last 
6 
months 
being 
those 
with 
< 
$50M 
assets 
under 
management. 
• Internet 
and 
mobile 
dominate 
micro 
VC 
investments 
– 
capturing 
85% 
of 
unique 
company 
investments 
by 
micro 
VCs 
since 
2011.
Most 
AcGve 
Seed 
VC 
Investors 
in 
2013 
There 
has 
been 
a 
dramaFc 
increase 
in 
the 
number 
of 
acFve 
seed 
VCs 
since 
the 
start 
of 
2010 
• Driven 
by 
a 
combinaFon 
of 
proliferaFng 
micro 
VCs 
and 
mega 
funds 
building 
seed 
pornolios, 
seed 
VC 
deals 
took 
26% 
of 
overall 
venture 
capital 
deal 
acFvity 
in 
2013. 
• Overall 
seed 
VC 
dollars 
deployed 
hit 
a 
four-­‐year 
high 
in 
2013 
and 
rose 
22% 
and 
74% 
compared 
to 
2012 
and 
2011 
levels. 
• 2013 
also 
saw 
the 
highest 
amount 
of 
seed 
VC 
deals 
since 
2009. 
• Seed 
VC 
deal 
acFvity 
in 
2013 
jumped 
11% 
from 
2012 
levels 
and 
a 
whopping 
173% 
from 
2010.
The 
Series 
A 
Crunch 
On 
average, 
39.4% 
of 
seeded 
companies 
go 
on 
to 
raise 
follow-­‐on 
financing. 
CB 
Insights 
– 
Dec. 
2012 
… 
only 
about 
20 
percent 
of 
companies 
that 
have 
goqen 
a 
seed 
round 
in 
the 
last 
year 
will 
be 
able 
to 
raise 
a 
Series 
A. 
Sarah 
Lacy 
– 
November 
2012
Crunch 
good? 
Crunch 
bad? 
• 1,000+ 
startups 
will 
be 
orphaned; 
$1B+ 
lost 
• Lots 
of 
incubaFon, 
but 
fail 
budget 
is 
$50K 
to 
$500K, 
not 
$5M+ 
• Series 
A 
bar 
is 
higher: 
$1M 
revenue, 
1M 
acFve 
users, 
10M 
downloads, 
100% 
year 
over 
year 
growth 
• Many 
failed 
startups, 
but 
many 
“ramen-­‐profitable,” 
acqui-­‐hired, 
small 
acquisiFon, 
or 
MBA 
alternaFve
Some 
technical 
legal 
stuff
General 
solicitaFon 
and 
Investor 
accreditaFon 
• Go 
see 
someone 
else’s 
presentaFon 
for 
the 
technical 
legal 
stuff 
• Watch 
out 
for 
accidental 
“general 
solicitaFons” 
– Setng 
AngelList 
profile 
to 
public 
– Using 
WeFunder 
– Facebook 
post 
of 
“we’re 
fundraising”
Will 
crowdfunding 
maqer? 
YES 
– 
chance 
to 
invest 
small 
amounts 
into 
hot 
startups 
YES 
– 
presale 
of 
products, 
especially 
consumer 
hardware 
and 
content 
(i.e. 
areas 
that 
VCs 
dislike) 
NO 
– 
SEC 
and 
JOBS 
Act 
crowdfunding
East 
Meets 
West 
Conference 
Honolulu 
Hawaii 
Elton 
Satusky, 
Partner 
Wilson 
Sonsini 
Goodrich 
& 
RosaF 
esatusky@wsgr.com

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Elton satusky trends in startups

  • 1. Trends in startups and early-­‐ stage financings November 7, 2014 Elton Satusky Wilson Sonsini Goodrich & RosaF East Meets West Conference Honolulu, HI
  • 2. The Big Picture • Venture Capital – Amount of venture investment is fairly steady in recent years – consolidaFon occurring; fewer funds controlling more of the investment $ • Early Stage Financings – VCs less likely to play in early stage; bootstrapping more common – angels, super angels and incubators filling some of the void – Series Seed and converFble debt more prevelant – Crowdfunding
  • 3. VC Overview: The Good News • Funds raised more money in Q1-­‐Q3 ‘14 than they did in all of 2013 Commitments to Venture Capital Funds (Based on multiple closings) Source: Dow Jones VentureSource
  • 4. VC Overview: The Good News (cont’d) • The amount invested in Venture-­‐backed companies thus far also surpassed 2013 totals Deal flow and Equity into Venture-backed companies Source: Dow Jones VentureSource
  • 5. VC Overview: The Bad News • The number of deals decreased sharply compared to 2013 and 2012 totals Deal flow and Equity into Venture-backed companies Source: Dow Jones VentureSource
  • 6. Pre-­‐Money ValuaFons Up in 2014 Median Pre-Money Valuation Source: Dow Jones VentureSource
  • 7. Startups – before and a^er two crashes Before 2000 • Sun servers • Oracle DB • Exodus hosFng • 12 to 24 mo dev cycle • 6 to 8 mo sales cycle • $1M to $2M seed round • $3M to $5M Series A • Sand Hill Road crawl A^er 2008 • AWS, PayPal, Google, FB • Cloud + open source • Lean startup • 3 to 90 day dev cycle • SaaS; online sales • <$100K inc; <$1M seed • $1M to $3M Series A • AngelList
  • 8. Angels & Incubators Filling In The Gaps Seed investing moderated some but remains at historically high levels Participation by Angels & Incubators is also at an all-time high Source: Thompson One, EY Venture Insights
  • 9. Seed VC Deals Hit Record Levels
  • 10. AngelList • Matches companies to angels • Company provides profile • Curated list gets sent to investors • Members can “follow” companies + introduce others • Leaderboard: “hot” companies + prolific referrers • Syndicates
  • 11. The new startup financing ecosystem IncubaFon (under $20K) Seed ($250K to $2M) Series A ($2M to $5M) Series B (over $5M) Incubators and accelerators Superangels and micro-­‐VCs Small venture funds Large venture funds
  • 12. Incubators and accelerators 134 accelerators have funded over 2,000 start-­‐ups + seed companies have raised over $1.6 billion in funding. 100 of these companies have already sold for an esFmated total of over $1 billion. Nov. 2012
  • 13. Growth of startup incubators and accelerators is slowing down
  • 15. • Founded 2005; Mountain View • Paul Graham • Over 700 companies; 68 in last class; every 6 months; over 1400 founders; $20B valuaFon • Dropbox, Airbnb, Heroku • NEW: Typically 7% for $120K; 6.06% in founder stock + $100K SAFE with $10M post-­‐ money cap
  • 16. Top 20 Angel Investors 2009 – 2013
  • 17. Top 20 Angel Investors 2009 – 2013 • parFcipated in over 540 deals from 2009 to 2013.
  • 18. Top 20 Angel Investors 2009 – 2013 • parFcipated in over 540 deals from 2009 to 2013. • invesFng heavily in internet, mobile, and eCommerce (91% of deals and funding)
  • 19. Top 20 Angel Investors 2009 – 2013 • parFcipated in over 540 deals from 2009 to 2013. • invesFng heavily in internet, mobile, and eCommerce (91% of deals and funding) • Geographical ConcentraFonL • 51% Silicon Valley • 21% Silicon Alley • 8% Silicon Beach
  • 21. Most acGve micro-­‐VC Investors • Almost half of the VC funds raised in the last 6 months being those with < $50M assets under management.
  • 22. Most acGve micro-­‐VC Investors • Almost half of the VC funds raised in the last 6 months being those with < $50M assets under management. • Internet and mobile dominate micro VC investments – capturing 85% of unique company investments by micro VCs since 2011.
  • 23. Most AcGve Seed VC Investors in 2013 There has been a dramaFc increase in the number of acFve seed VCs since the start of 2010 • Driven by a combinaFon of proliferaFng micro VCs and mega funds building seed pornolios, seed VC deals took 26% of overall venture capital deal acFvity in 2013. • Overall seed VC dollars deployed hit a four-­‐year high in 2013 and rose 22% and 74% compared to 2012 and 2011 levels. • 2013 also saw the highest amount of seed VC deals since 2009. • Seed VC deal acFvity in 2013 jumped 11% from 2012 levels and a whopping 173% from 2010.
  • 24.
  • 25. The Series A Crunch On average, 39.4% of seeded companies go on to raise follow-­‐on financing. CB Insights – Dec. 2012 … only about 20 percent of companies that have goqen a seed round in the last year will be able to raise a Series A. Sarah Lacy – November 2012
  • 26. Crunch good? Crunch bad? • 1,000+ startups will be orphaned; $1B+ lost • Lots of incubaFon, but fail budget is $50K to $500K, not $5M+ • Series A bar is higher: $1M revenue, 1M acFve users, 10M downloads, 100% year over year growth • Many failed startups, but many “ramen-­‐profitable,” acqui-­‐hired, small acquisiFon, or MBA alternaFve
  • 28. General solicitaFon and Investor accreditaFon • Go see someone else’s presentaFon for the technical legal stuff • Watch out for accidental “general solicitaFons” – Setng AngelList profile to public – Using WeFunder – Facebook post of “we’re fundraising”
  • 29. Will crowdfunding maqer? YES – chance to invest small amounts into hot startups YES – presale of products, especially consumer hardware and content (i.e. areas that VCs dislike) NO – SEC and JOBS Act crowdfunding
  • 30. East Meets West Conference Honolulu Hawaii Elton Satusky, Partner Wilson Sonsini Goodrich & RosaF esatusky@wsgr.com