19. Self organizing behaviour increases the complexity of the system over time without being guided or managed by an outside source…….and the system starts to display emergent properties that you couldn’t have predicted before you started
20. “ The opposite of an imposed structure is not chaos …the opposite of an imposed structure is an emergent structure , one that forms over time based on the interactions of a lot of people” Andrew Mcafee, HBS
21. How does this mesh with traditional business thinking ?
25. Environmentalists used to manage the environment the same way that many businesses manage their customers, employees and brands today
26. Early approaches to environmental management Clear cut forest in Algonquin Park
27. Knowledge as a tool for domination Model of masters and servants Top-down system of control Belief that internal borders matter Belief that ecosystems are static ‘ Command & Control’
28. Early approaches to digital environmental management America Online Closed Community
29. Later approaches to environmental management Cane toad introduction in Australia
30. We are outside of the ecosystem Model of parent and child Belief the system can be engineered Belief that changes can be predetermined and have desirous effects Belief that ecosystems are linear ‘ Resource Management’
31. Later approaches to digital environmental management Microsoft’s What We Think is Best For You Approach
32. A new school of thought has emerged with its roots based in the philosophy of ecosystem thinking