Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ecosystem Marketing


Published on

An ecosystem approach to digital networks

Published in: Business, Technology
  • Dating direct: ❶❶❶ ❶❶❶
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating for everyone is here: ❶❶❶ ❶❶❶
    Are you sure you want to  Yes  No
    Your message goes here
  • If only we knew about this 10 years ago! I wasted a ton of money on garbage 'stop snoring' products like mouth guards, throat sprays, lozenges and nasal strips, to name just a few! None of them worked. My doctor explained to me that the only way I was going to fix my snoring was with an operation, although he did say it was a last resort. I am so glad I didn't risk it because after finding your program my snoring has considerably decreased! If only I knew about this 10 years ago! 
    Are you sure you want to  Yes  No
    Your message goes here
  • I'm sleeping so much better! Hi David, just a quick message to say thank you so much for this. I have been using a CPAP machine for 3 years and I absolutely hate it. It's so uncomfortable and I sleep worse with it on than I do without it. I'm now sleeping much better thanks to your program. And my wife is so much happier too! ▲▲▲
    Are you sure you want to  Yes  No
    Your message goes here
  • Doctors Predicted I Would NEVER Stop Snoring But Contrarily to their Prediction, I Did It 100% Naturally! learn more... ♥♥♥
    Are you sure you want to  Yes  No
    Your message goes here

Ecosystem Marketing

  1. greenMan marketing All rights reserved yada yada part I
  2. The introduction of any new medium has always had a profound effect on the way we communicate
  3. “ Allow events to change you” - Bruce Mau "Incomplete Manifesto for Growth"
  4. To strategize and plan within the digitally empowered world, we need to start with the underlying dynamics
  5. That’s where mother nature comes in
  6. To understand digital , and the new ecology of networks, you have to first get ecosystems
  7. Because networks are ecosystems
  8. Ecosystem: a system formed by the interaction of a community of organisms with their environment* *
  9. Ecosystems have 5 key characteristics
  10. 1. Ecosystems are the consequences of relationships
  11. 2. Ecosystems are open to energy and material flow
  12. 3. Ecosystems have no boundaries
  13. 4. In an ecosystem, everything is linked to everything else
  14. 5. Ecosystems are intractable (not easily manipulated or managed)
  15. Ecosystems are complex systems
  16. Where relationships are not prescribed but rather ‘emerge’
  17. Relationships in ecosystems: Implicit& Inferred Cumulative vs. Individual Close & Weak ties
  18. Ecosystems are self-organizing
  19. Self organizing behaviour increases the complexity of the system over time without being guided or managed by an outside source…….and the system starts to display emergent properties that you couldn’t have predicted before you started
  20. “ The opposite of an imposed structure is not chaos …the opposite of an imposed structure is an emergent structure , one that forms over time based on the interactions of a lot of people” Andrew Mcafee, HBS
  21. How does this mesh with traditional business thinking ?
  22. It doesn’t ;)
  23. “ Ecosystem are not only more complex than we think, ecosystems are more complex than we can think” - FB Golley, 1993
  24. Lessons From: Environmental Theory & Management
  25. Environmentalists used to manage the environment the same way that many businesses manage their customers, employees and brands today
  26. Early approaches to environmental management Clear cut forest in Algonquin Park
  27. Knowledge as a tool for domination Model of masters and servants Top-down system of control Belief that internal borders matter Belief that ecosystems are static ‘ Command & Control’
  28. Early approaches to digital environmental management America Online Closed Community
  29. Later approaches to environmental management Cane toad introduction in Australia
  30. We are outside of the ecosystem Model of parent and child Belief the system can be engineered Belief that changes can be predetermined and have desirous effects Belief that ecosystems are linear ‘ Resource Management’
  31. Later approaches to digital environmental management Microsoft’s What We Think is Best For You Approach
  32. A new school of thought has emerged with its roots based in the philosophy of ecosystem thinking
  33. ‘ The Ecosystem Approach’
  34. The ecosystem approach believes that we are not outside of the system we are part of it
  35. That ecosystems cannot be controlled or managed
  36. That healthy ecosystems are open
  37. And that ecosystems are alive, organic and constantly evolving
  38. Finally, the ecosystem approach understands that as the system changes, so do we
  39. The Ecosystems Approach Google’s open and distributed approach James Lovelock’s Gaia Theory
  40. How will this effect how we do business day today ? I’ll discuss that in Part II coming soon….but for now…
  41. Remember to think networks, ecosystems
  42. From old world hierarchies
  43. To a new world order - self-organizing and emergent
  44. Until then :)
  45. sources <ul><li>ESF Scientific Programme (Jan 2000) “Linking Community and Ecosystem Ecology (LINKECOL) </li></ul><ul><li>Hollick, Malcolm (1993) “Self-organizing systems and environmental management” Centre for water research, University of Western Australia </li></ul><ul><li>Katsoupas, Vassilios (1992) “Mobilizations to Safe the Kalamas River” Masters Thesis </li></ul><ul><li>Korn, Stadler, Maltby & Kerr (Eds) “Report of the scientific workshop on “The ecosystem approach - what does it mean for European ecosystems?” </li></ul><ul><li>Laffoley, D.d'A., Maltby, E., Vincent, M.A., Mee, L., Dunn, E., Gilliland, P., Hamer, J.P, Mortimer, D., and Pound, D. 2004. The Ecosystem Approach. Coherent actions for marine and coastal environments. A report to the UK Government. Peterborough, English Nature. 65pp. </li></ul><ul><li>Lovelock, James (1982) The Gaia Theory:A New Look Of Life On Earth </li></ul><ul><li>Leibow, Edward (March 2007) “Environmental Management and Development” Geographical Research 45(1): 105-115 </li></ul><ul><li>Wylynko, Bradley D. “Beyond Command and Control: Regulating in an Era of Uncertainty” </li></ul><ul><li>Photo Credits* </li></ul><ul><li>P. www . </li></ul><ul><li>P. </li></ul><ul><li>P “Vines” by imbadatthis </li></ul><ul><li>P “Rain Forest” by januszbc I </li></ul><ul><li>P “footprints in snow” by bram app </li></ul><ul><li>P “chaotic star” by accrama </li></ul><ul><li>P “wide open sky” by duluthquims </li></ul><ul><li>P “breath of fresh air” by aflodan </li></ul><ul><li>P”earth day every day by montana raven </li></ul><ul><li>*Some photo credits were lost so if you see a photo and recognize it please email me and I”ll update the presentation with it </li></ul>