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1. Once little more than a film reel of quick, hand-drawn
sketches used to synchronize a movie's numerous scenes
with its soundtrack, animatics have recently become a
media form unto themselves. In today's world, 'animatic'
is frequently used both as the name of an end product - a
type of social media video, for example - and the process
by which that product is created. Because of their
relatively low cost, short production time and almost
endless uses - as TV spots, trade show attention-
grabbers, teaching aids, branding devices, social media
videos and more - animatics have become quite popular
with major corporations in the U.S. and elsewhere.

2. Most of today's animatic productions, 30- to 120- seconds
in length, typically use sketched figures - at times nothing
more than simple stick figures - with background scenes
that are also sketched. Quite often the figures and their
surroundings are capable of motion within those sketches
- an arm reaching for a product, or a building's doors
opening in a welcoming gesture, for example.

3. Whatever the purpose of the message or the intent of the
animation, both are communicated in the professionally
prepared script on which the entire production is based.
The purpose of that script is to capture the essence of the
desired marketing message and to give the final graphic
designer a hint of what the content writer has envisioned.
It is not intended to limit that final designer's creativity.

4. An animatic can take a week or less to produce once the
script its been approved. As for what an animatic might
cost, much will depend on the level of detail and the
desired art technique. Using simple stick figures, for
example - and they can convey a message quite effectively
- will obviously cost less than more lifelike, detailed
illustrations.

5. Why use animatics? Because they're an affordable way of
testing new products or packages, new ideas, causes or a
new sales approach. They're also effective in promoting
new products, services, charities and causes. Once you
have a rough script of your message, you're about ready to
start production of your animatic. Most major animatic
producers can provide everything needed to complete a
project...from artwork to music, even including creative
input to help increase the effectiveness of your script and
its underlying message.

6. Animatics are not meant to replace whatever current
traditional media a company may be using. Its purpose is
to complement that media, to reinforce a key message
through inexpensive, eye-catching graphics, often
displayed on a company's primary website or on a specific
landing page.

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