Animatics Create and Deliver Inexpensive Visual Marketing Messages
Once little more than a film reel of quick, hand-drawn sketches used to synchronize a movies numerous scenes with its soundtrack, animatics have recently become amedia form unto themselves. In todays world, animaticis frequently used both as the name of an end product - atype of social media video, for example - and the process by which that product is created. Because of their relatively low cost, short production time and almost endless uses - as TV spots, trade show attention- grabbers, teaching aids, branding devices, social media videos and more - animatics have become quite popular with major corporations in the U.S. and elsewhere.
Most of todays animatic productions, 30- to 120- secondsin length, typically use sketched figures - at times nothing more than simple stick figures - with background scenes that are also sketched. Quite often the figures and theirsurroundings are capable of motion within those sketches - an arm reaching for a product, or a buildings doors opening in a welcoming gesture, for example.
Whatever the purpose of the message or the intent of the animation, both are communicated in the professionally prepared script on which the entire production is based.The purpose of that script is to capture the essence of the desired marketing message and to give the final graphicdesigner a hint of what the content writer has envisioned. It is not intended to limit that final designers creativity.
An animatic can take a week or less to produce once the script its been approved. As for what an animatic might cost, much will depend on the level of detail and the desired art technique. Using simple stick figures, forexample - and they can convey a message quite effectively - will obviously cost less than more lifelike, detailed illustrations.
Why use animatics? Because theyre an affordable way of testing new products or packages, new ideas, causes or a new sales approach. Theyre also effective in promoting new products, services, charities and causes. Once youhave a rough script of your message, youre about ready to start production of your animatic. Most major animatic producers can provide everything needed to complete a project...from artwork to music, even including creativeinput to help increase the effectiveness of your script and its underlying message.
Animatics are not meant to replace whatever currenttraditional media a company may be using. Its purpose is to complement that media, to reinforce a key message through inexpensive, eye-catching graphics, oftendisplayed on a companys primary website or on a specific landing page.