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The Scoop on Content

Ann Handley
Ann Handley
Ann HandleyAuthor of "Everybody Writes" and "Content Rules," Chief Content Officer of MarketingProfs at MarketingProfs

What's the most critical thing to know in creating content that drives business for your brand? There's one thing to always keep top of mind, and that one thing differs for B2B and for B2C. (This is half of a co-presentation I did for New Media Expo with a co-presenter.)

The Scoop on Content

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The Scoop on Content


     Ann Handley - @marketingprofs
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The Scoop on Content

Editor's Notes

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