textual analysis

1. TEXTUAL ANALYSIS

2. The music video uses a mixture of narrative and performance. The
narrative is based around the feelings and flashbacks of the artist. The
boy is upset over the loss of the girl and keeps having flashbacks to when
they use to be together and happy. The ending suggests that there was
no resolve, the boy is still upset but he has to simply just move on with
his life because there is nothing else he can do. The song is passionate
and the narrative relates to the lyrics of the song that in turn the
audience can relate to through the loss of a loved one. This song was
actually written about the death of the lead singers grandmas best
friend and how life can change suddenly, but you just have to carry on.
The meaning behind the song and the narrative in the video are very
similar. The performance elements of the video are intertwined in the
narrative to allow the audience to empathise with the artist and feel his
pain in singing about what is happening in the narrative.

3.  The cinematography at the beginning of video when my actor is
getting in to the car is hand held, by the actor himself. I chose to
use hand held to represent his shaky feelings and allow the
audience to experience and gain a feeling of the characters
emotional state after he lost someone he loved dearly, this is
something a lot of the audience can relate too.
 I decided to capture the car driving out of the dark garage to
show that yes, the character in my video has been to a dark
place and feels lost and alone because he has lost the love of his
life, however represents that there is a light at the end of the
tunnel, he is trying to escape his feelings and he has to carry on
with his life without her.

4.  Flashbacks are used in the video to show the audience the happy memories of
when the boy and girl were together and about to get married however
something tragic happened (the girl dies) and now he is all alone and upset
looking back on the happy times.
 To show the flashbacks there is the use of effects such as mixed de-saturation,
allowing the audience to distinguish what is the past (flashbacks) and what is
present day.
 I have used flashbacks in my video adding a desaturation effect to shows the
audience that this is not the present and is in fact the flashback. My video uses
a mixture of narrative and performance as you see my artist singing the song
but you also see the flashbacks of when he was happy and him getting in his car
and driving away to escape his feelings of loneliness.
 My main character, the artist then shows his emotions throughout the video as
he goes back to the places where he was happy, remembering his engagement
to the girl. My video only shows some performance from the artist as I feel the
narrative is more important in showing the meaning of the song for people to
relate too.

5.  The use of the clip overlap shows the audience that the
character is in the present day, is remembering what happened
at that place and reminiscing about how happy he was.This
allows the audience to see what happened and what he is
remembering.
 At some points in the video the clip overlay and fast paced
editing as well as the sped up clips relates to the lyrics of
thoughts spinning around his head.This gives the audience a
sense of unrest and chaos in my artists head because he doesn’t
know what to do or think now that he has lost the person he
loved, something that a lot of people from the audience can
relate too after the loss of a loved one.

6.  In regards to mise-en-scene one of my chosen locations is the
Hull marina on the river Humber.This location was chosen
specifically as it is a beautiful setting where he proposed to his
girlfriend.Yet further down the river at the bridge, a lot of
suicides have occurred, suggesting to the audience that the river
Humber is a place of loss and hopelessness ad as the character is
upset after losing someone he loved, he may also want to take
his own life. However the character decided to get in his car and
drive away, like he's driving himself away from the bad and
upsetting thoughts so he can make amends and get his life
together even though something terrible has happened.

7.  I have used the bottle of beer smashing in the video to suggest
that the artists hopes and dreams for the future have been
smashed after losing the love of his life and that his head and
heart are broken.The beer itself suggests that he is upset as
stereotypically a lot of people turn to alcohol after something
bad has happened.
 close up of my artists hand turning they key in the car, this was
to represent the turning of a new chapter in his life or to initiate
flashbacks, like going back in time, both of which I have in my
video
 In the video there is a close up shot of the actor opening the car
door symbolising that he was trying to his feelings of being lost
and alone and move on with his life rather than dwelling in pity
and sadness, embrace the difficulties he has faced.