4. WHO AM I?
My first every business was a
cybercafé which was the first in
Midlands. I sold this 4 years later
for a great profit and went onto to
but a 50 acre wildlife park and
fishery which I still own.
5. PHOTOBOOTHS.CO.UK
PhotoBooths came along 14 years after
the cybercafe, when we used to
manufacture kiosks for B&Q and we
were the first company to install facial
recognition systems in ASDA.
7. We have just signed with Disney to start
the Disney Green screens and joined
forces with Customer Gateway who will
be talking soon to offer all photobooth
owners a personalization outlet.
9. WHO ARE
PHOTOBOOTHS.CO.UK
Manufacture over
400 Magic Mirrors
per year.
Photobooths Facts
We are the biggest manufacturer
in Europe
and are in the top 4%
of business in the UK that
Turnover £4,000,0000 per year.
We started with one
photobooth
14. MARKET SUMMARY
Photobooth industry is in a slight
price war at the moment.
I see first hand the people winning
and the people loosing.
A quick race to the bottom for most
people
15. MARKET SUMMARY
The winners are the companies
offering options to the hire, instead
of offering more booths they offer
packages.
A well known company I know did over
900 bookings last year offering dance
floor, letter and photobooth.
16. MARKET SUMMARY
People want a one stop shop for
this and its easier.
If you cut your throat on price, you will not
be able to expand
17. ANALYSE Look At price
Look at offerings Do your Due diligence use website duedil.com This website is great for
detailed financial information on companies.
Analyse what you can afford to buy, work out your return on
investment, if you have a payback of 10 -15 events it’s a good
idea to buy it.
Offer More, one stop shop.
Look at your competition
18. MARKETING
What is your target audience,
corportate or Public?
With What, Many people are
just targeting Photobooths,
why not target Booths and
Dance Floor, Booths and
Letters, yoghurt karts, selfie
sticks, Go pros, chocolate 3D
printers.
19. MARKETING
WEBSITE
The Most Important part.
Always Include
• Video
• Monthly Offer
• Brands You have dealt with
DRESS
How am I going to be different.
Polo Shirt ? Why not offer an
alternative dress to the theme,
keep a very eccentric dress with a
dickie bow or waistcoat.
21. BE DIFFERENT
How can you be
different?
Offer tiered prices not
just one price Using
Ipad booth to enhace
price
This tier is important as
it gives people choice
make sure your middle
price is the one that
you want to sell.
Upsell at events example we used to tell
the DJ the booth was closing 20 mins
before time this created a Queue, we then
asked if they would like an extra hour for
£80 9/10 we got the extra
22. BE DIFFERENT
Offer branded photos
as standard
Personalization is the next
upsell, I have someone
coming to talk about this in
a min.
Easy bookings are
made at the event,
pay bonuses on this
to incentivize the
attendant
23. BE DIFFERENT
USBs using the
laser system
Make your own
photo albums
Photo Booths that
look different
Read Purple
Cow Marketing
24. ENQUIRIES
This is a funny one.
We supply an enquiry service
which a customer was subscribed
to and emailed us to say its
Rubbish. When we asked why,
they responded with because
I have emailed 33 enquiries and
not got one booking Hmmmm
We did a test and received these from some of
the people that replied to us.
“ we are available on your day”
We can attend your birthday on your day the
price is £290 for 4 hours. (our enquiry was
actually for a wedding). We had lots more but
your respose to these people needs changing
monthly as peoples tastes change.
Emails are key to any enquiry, The structure
should always be perfect and sometimes tailored
to the individual.
25. STRUCTURE THE
RIGHT EMAIL• Email Structure should start with Dear the person
• Underneath that should be a thank you for your enquiry
• Underneath that should be a claim to fame “we have just finished a booth event a Blah Blah” This installs
confidence
• Under that the date of event and the price and a call to action
• The call to action should have an offer with a full description of the offer and an expiry date.
26. FUTURE OF PHOTOBOOTHS
To discuss the future of
Photobooths we first need
to look at threats.
One threat is cheap prices, being in the
industry for so long and seen other
businesses go through the same.
How do you
combat this threat.
Your biggest Threat to Booths in my opinon is Hotels,
they are already buying systems to install
in hotels and push the booth companies out. They
want to add to the bottom line.
Offer the full package
28. If you offer to leave your Mirror or Booth
setup in the venue for the hotel to show
potential clients, Not only are the hotel
giving another service.
THE NEW
BOOTH
MODEL
29. Benefits, you are resident Booth Company
in a hotel, You don’t have to move the
equipment around.
THE NEW
BOOTH
MODEL
30. You have a captive audience
THE NEW
BOOTH
MODEL
31. Trials have come back with each
Booth or Mirror returning around
£19K per year sitting in one venue
at £350 per event.
THE NEW
BOOTH
MODEL
32. NEW PRODUCTS
TO LOOK FOR
Laser Engraver
These are ideal for
personalising
USBS,
Wedding Albums.
34. TAKE ADVANTAGE
.
“With the cheaper Photobooth
Companies falling by the way.
There is a real Gem to be had.
Most of these companies have
websites with traffic. Try
approaching them to buy the
website and rebrand it. This will
bring in additional traffic”.
