deconstruction of company magazine, Ferne Cotton cover October 2012.

2. MASTHEAD
Company magazine has a
constant theme in regards to
their mastheads, they always
maintain the same font style but
adapt the colours to suit the
cover image or theme. We can
see here that the use of the
purple pink colour links well with
the use of the flowers, and dark
grey background. The dark
purple colouring also links with
darker tones of autumn as this is
Companies October 2012 cover.
The colour is dark which
contrasts well with the frequent
use of a white font on the cover
storiesV. OUCHER
It is a convention of fashion
magazines to offer a voucher for a
popular fashion outlet or a
competition that allows them to
win something fashion related
such as a shopping spree or a
free voucher. Using river island is
good because they often take the
lead for autumn fashion as that’s
what they do best and the
audience will appreciate the
money off.
MAIN COVER IMAGE
The cover image shows popular
TV personality and Radio one
DJ Ferne Cotton who is also
constantly credited for her
amazing sense of fashion. Her
pose is very fierce and she is
making direct eye contact with
the readers and drawing them
in. Her outfit is also very fitted to
the time of the year as she is
wearing a big fluffy jacket and
heel boots. They are also very
fashionable and suit well to the
colour theme of the cover as the
grey/brown jacket matches the
grey background and contrasts
from the masthead and flower
decorations.
DECORATIONS
The flowers add originality to
the magazine and make it
stand out from all others of the
same genre. They represent
the quirky tone of the cover and
make it more eye catching and
fun. The colours of the flowers
also match the masthead.
COVER STORY
The cover story relates well to the
target audience and they may also
be recent graduates. It also shows
how the magazine is keeping up to
date with fashion as they are
working with the future of fashion.

3. IMAGES FROM INSIDE THE MAGAZINE.
These two images have inspired me a lot because of their
simplicity. In my opinion fashion magazines often over do
photos with wild backgrounds etc and I like how company
focuses on the model and the outfits they are wearing.
This is a re occurring theme for them and they utilise the
grey background as their own individual style which sets
them apart from competitors. Rather than going all out
they have took the less is more approach and I feel that
they have achieved their goal very well. The outfits are
also fitting for the autumn edition because they look more
suited to the season with the use of vintage floral patterns
which has been a reoccurring trend over the last few
autumn seasons. Ferne cotton also has her own individual
style which is portrayed on these images, this shows how
company respects peoples individualities and own
personal styles. By removing any background competition
the clothing stands out more and emphasis is placed on
them and the model rather than the surroundings. The
poses are also very important because they compliment
the clothing, both show clearly the shoes being warn and
neither hide the dresses they help to extenuates them.

4. EXAMPLES OF ARTICLES FROM INSIDE THE MAGAZINE
These are examples of 4 inside pages of companies October 2013 edition. One trend you can
see throughout is the use of a plain white background which allows them to highlight the
clothing/accessories. By removing background images they allow the focus to be on the fashion
and the trends they are trying to express. I also like how they haven't tried to over board us with
images of models and instead have took simple images of the items, which allows them to space
out the images while using more than would have been previously possible. My favourite of the 4
is the 'Candy Coated' page because I think it is very aesthetically pleasing, the theme is very well
links with the overall genre of the magazine and they have played around with the colour theme to
make the page more interesting without over cluttering it. They have also used a very stead
colour theme throughout the page to keep it constantly linked and place emphasis on the fact that
browns and peaches are on trend this season. They also use constant colours throughout the
pages that compliment each other so that it is easy on the eye.