Emotional Response Calculated

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lauciz

“Emotional Response… Calculated”Advertising and Consumerism

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Often, presenters arrive at their conference or the rehearsal with an intention of what they want to communicate in mind. And it's great stuff! However, their talking points and visuals often obfuscate their intention. Have you ever been Powerpointed to death? I've worked my company's employees and our customer presenters to pull out the intention of the speaker and turn busy slides and speaking tangents into a clear and powerful talk. Given how important speaking engagements are to our goals, I'd like to offer one of the fundamental structures for telling an engaging and concise business story. This is the 4-point story. Use a 4-point story to establish the main points of what you wish to say. Pretty soon you can deliver a coherent and powerful talk that fulfills on what you set out to communicate. I initially used these slides in a 60min workshop with local business owners in San Leandro, CA in 2016.

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