Transmedia Movie Marketing and App: Twitter Movie Rebate

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Transmedia Movie Marketing and App: Twitter Movie Rebate

  1. 1. Transmedia Movie Marketing and App<br />Twitter App Movie Rebate<br />
  2. 2. Movies want warm bodies in seats on opening weekend<br />Problem<br />
  3. 3. Expensive TV advertisements<br />An expensive and outdated static website “social media”<br />“Cutting edge” Facebook page<br />Current Movie Marketing Strategy<br />
  4. 4. Expensive $$$<br />No way to measure your results<br />How many dollars of your advertising budget is actually going to getting bodies in those seats?<br />OUT DATED, ANCIENT, INEFFECTIVE, UNMEASURABLE<br />Results<br />
  5. 5. 1) Get WARM BODIES in movie seats on opening weekend and spike ticket sales<br />2) OWN word of mouth BUZZ<br />3) Guarantee that 98% of every dollar is spent directlyon getting that warm body in a seat! <br />Twitter App Movie Rebate<br />
  6. 6. Fans Tweet #[NewMovie] 3 times three days before opening weekend.<br />Fans BUY TICKETS on opening weekend<br />First _ _, 000 fans who tweeted get their movie tickets free (rebated)<br />How it works #[NewMovie]<br />
  7. 7. 1) WARM BODIES in movie seats spike opening weekend sales!<br />2) Creates word of mouth BUZZ through SOCIAL MEDIA<br />3) 98% of every dollar is spent directlyon ticket sales to make QUANTIFIABLE RESULTS!<br />SUCCESS!<br />

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