Discover UK gender biases and average ages of users of top social media sites.

1. follow us @Harrisint_uk
Social media site
user profiles
September 2014
© Harris Interactive #SocialLife4 1

2. Introduction
Harris Interactive’s SocialLife survey tracks social media usage among a large,
representative sample of UK consumers.
This brief slide deck profiles users of 6 of the most popular sites ...
Facebook and Twitter have mixed gender profiles, Google+ and LinkedIn skew
male and females are in the majority among Instagram and Snapchat users.
LinkedIn has the oldest user base (average 40 years); Instagram (26 years) and
Snapchat users (22 years) are both much younger than average.
Most LinkedIn users are in work; Twitter and Google+ both have a higher share
of students than Facebook.
Each wave of SocialLife, we interview over 5,000 UK consumers – for further
details, please contact Lee Langford at llangford@harrisinteractive.com
© Harris Interactive #SocialLife4 2

3. Male Female
47 53 52 48 58 42
59 41 40 60 41 59
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4. 11-15 16-24 25-34 35-44 45-54 55+
8
17 21 21
16
17
9
23 24 22
12
10
7
25 26
16
13
14
3
8
27 29
15
18 18
4
41
25
10
4
18
1
55
22
4
Ave
38
Ave
34
Ave
35
Ave
40
Ave
26
Ave
22
© Harris Interactive #SocialLife4 4

5. Working Student Other
59 9 32 61
25
57 29
14
14
82 4
14
55 20 50
35
25 15
© Harris Interactive #SocialLife4 5

6. Thanks for your interest
For more about SocialLife please
contact Lee Langford:
llangford@harrisinteractive.com
or visit our website:
www.harrisinteractive.co.uk
© Harris Interactive #SocialLife4 6