Content Marketing with its types and statergies. To know more https://www.tumblr.com/festivefasions/719644794033455104/content-marketing?source=share.

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WHAT IS CONTENT
MARKETING?
Content marketing is the process
of planning, creating, sharing, and
publishing the content through
channels such as social media,
blogs, websites, podcasts, apps,
print publications, and more. The
goal is to reach your target
audience and increase brand
awareness, sales, engagement,
and loyalty.
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WHY CONTENT
MARKETING?
1.To build relationships between
customers and business that
result in increased loyalty.
2.Show your audience about the
products and services, that will
solve their challenges.
3.Create a sense of community
around the brand.
STATERGIES
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ONLINE CONTENT
MARKETING
Online content marketing is
the process of publishing any
material in online, more
specifically, your web pages. A
strong online content
marketing strategy will help
you rank higher in the search
engine results pages [SERPs]
and get you in front of the
right people at the right time.
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It is a very simple measure that gives
a general idea of the performance of
an investment. To calculate ROI, just
take what you earned minus how
much you spent and divide by how
much you spent. It is extremely
useful, especially to help with the
definition and monitoring of concrete
objectives.
CONTENT
MARKETING
1.Set SMART goals.
2.Determine your KPIs.
3.Choose your content
channels.
4.Decide on the type of
content.
5.Set a budget.
6.Create and distribute the
content.
7.Analyse and measure results.
ROLE OF ROI