Token design is applying behavioral economics and incentive creation towards blockchain startups. Specifically, token design is solving an incentive system with smart contracts and shared data. Talk given at [Baruch College - The City University of New York (CUNY), 2018]

1. Designed to tokenize
@SYDNEYLAI

2. Hi… I’m
Sydney lai.

5. Random, because
Millennial...
- Banking/finance
- VC/tech startups
- Space satellites/funding
- Blockchain/token econ
<3 behavior economics

6. agenda
1. What token design is
2. Token Utility Canvas
3. Case studies of token design all around you
4. What to do about it

7. Token design
Is dope.

8. And everywhere...

9. What tokens are/not

10. Tokens shouldn’t replace fiat

11. Not all blockchain PROJECTS ARE tokenized

12. What’s token design?
Token design is solving an incentive system with smart
contracts and shared data. Think behavior economics.
- Market design
- Protocol architecture
- Customer development
- Sales Structure

13. MARKET DESIGN
- thickness
- congestion
- safety

14. CUSTOMER
DEVELOPMENT
- interviews
- test
- validate

15. PROTOCOL
ARCHITECTURE
- Consistency v. performance
- Security v. convenience
- Equity v. efficiency

16. SALES
STRUCTURE
- Token supply, price, raise
- Fixed supply v. inflation
- Users, speculators, etc

17. Try it!

18. Token utility canvas
Decentralized Platform
(Value Propositions)
● VP1
● VP2
Token(s)
Name/Utility
● N1/U1
● N2/U2
Participant 1
(Desired Behaviors)
● DB1
● DB2
Participant 2
(Desired Behaviors)
● DB1
● DB2

19. Case studies

20. Taxi medallions

21. Dating apps
Try it!

23. Tokenizing celebrities
security token

25. Tokenizing celebrities
utility token

28. Collectable characters

29. Collectable characters

30. Non-fungible tokens

31. So what?

32. LOOK AROUND FOR TOKEN DESIGN

33. Read dis.

34. Find presentation
@sydneylai