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1. MEMORABLE?
WHAT MAKES CONTENT

2. WHY IS SOME CONTENT
MEMORABLE AND SOME
FORGOTTEN?

3. WHY COULD THIS BE MEMORABLE?

4. This evokes
emotion,
which helps
people
remember.
WHY COULD THIS BE MEMORABLE?

5. WHY COULD THIS BE MEMORABLE?
A
dog
makes
your
life
happier.
Adopt.

6. Contrast helps
people
understand what’s
important… and
we remember
that.
A
dog
makes
your
life
happier.
Adopt.

7. WHY COULD THIS BE
MEMORABLE?
BOXERS
OR
BRIEFS?

8. BOXERS
OR
BRIEFS?
It builds a mental
picture and your brain
encodes it twice: as a
verbal code and an
image code.

9. WHY COULD
THIS BE
MEMORABLE?

10. The unusual
demands extra
attention.
Attention paves
the way to
memory.

11. WHY COULD THIS BE MEMORABLE?

12. This is shocking
and visual – a
perfect
combination
for strong
recall.

13. HOW TO BE MEMORABLE
QUICK RECAP
Evoke emotion
Use contrast
Spark mental pictures
Use the unusual
Be shocking and visual

14. WHY COULD THIS BE MEMORABLE?

15. It visually
simplifies a
complex
concept.

16. WHY COULD
THIS BE
MEMORABLE?

17. Exaggeration
attracts extra
attention.

18. WHY COULD THIS BE MEMORABLE?

19. This forces you
to say the
answer. You
remember
more of what
you say vs.
what others
say.

20. WHY COULD THIS BE MEMORABLE?

21. This tells a story,
and stories are
easier to
remember.

22. WHY COULD THIS BE MEMORABLE?
What
will
it
take
before
we
respect
the
planet?

23. What
will
it
take
before
we
respect
the
planet?
This brings relevance
into the real world.
People remember
information that is
relevant.

24. HOW TO BE MEMORABLE
QUICK RECAP
Visually simplify
Exaggerate
Have them say it
Tell stories
Be relevant

25. HOW TO BE MEMORABLE
Evoke emotion
Use contrast
Spark mental pictures
Use the unusual
Be shocking and visual
Visually simplify
Exaggerate
Have them say it
Tell stories
Be relevant

26. ABOUT THE AUTHORS
BRUCE KASANOFF
How to do well by doing good
www.Kasanoff.com
Dr. CARMEN SIMON
The science of memorable presentations
www.reximedia.com