Dinasou.com is Malaysia's first online supermarket operating on an online-to-offline (O2O) e-commerce model. Launched in August 2015, it was founded by CEO Lee Kong How to provide an integrated grocery shopping and selling platform for consumers and retailers. The platform allows retailers to sell their inventory online and consumers to order items for pickup at partnering physical stores. Dinasou.com aims to expand retailers' sales channels while rewarding consumers with store credit for purchases to redeem on groceries. Its goal is to establish a nationwide network of 20 warehouses and grocery store locations within a year to provide a seamless online and offline shopping experience across Malaysia.

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Dinasou Group Sdn Bhd (1138683-­T)
No.9, Jln YTN 3, Industri Desa Aman
52200 Kepong, Kuala Lumpur
Malaysia
Tel: (60)3-­2106 9996
www.dinasou.com
FOR IMMEDIATE RELEASE
Dinasou.com – Malaysia’s 1st
Online Supermart – an O2O e-­Commerce Platform
Kuala Lumpur, 26 Oct 2015 – In partnership with the Federation of Sundry Goods Merchants
Association of Malaysia, Dinasou.com is Malaysia’s 1
st
online supermart operating on an Online-­to-­
Offline (O2O) e-­commerce model. Officially launched in August 2015, founded by CEO, Mr Lee Kong
How who spent nearly 2 years to conceptualize, research, and develop this O2O e-­commerce platform
to provide integrated and innovative grocery shopping and selling convenience as well as experience
to consumers and grocery retailers in Malaysia.
Dinasou.com will enable grocery retailers in Malaysia to sell grocery items through its e-­commerce site
directly to consumers. The grocery sales will be made possible and convenient via either an Offline-­to-­
Online capability which creates a physical touch-­point at the partnering grocery stores to allow
consumers to buy grocery not only on the spot by cash, even better, they can scan and buy at “Juresic
Mall” via QR codes with their mobile devices like smartphones, tablets and etc which will allow them to
buy items of a variety of brands that are not available in-­store. Consumers can search and buy other
local specialty items that were originally produced out of Malaysia like from Taiwan, Singapore, China
and more – all these are available on a section called “Brand Street” on the e-­commerce site itself.
For grocery retailers, Dinasou.com aims to provide a game changing e-­commerce platform for brick-­
and-­mortar stores to further expand their sales distribution channels as well as increase their top-­line
growth. On the other hand, all partnering retailers will have direct access to user-­friendly back-­end
systems called Dinasou Express (DE) to facilitate their logistics, and Dinasou Super Console (DSC),
which includes Digital Marketing, Branding, Warehouse Management System, Analytics System and
Cloud System (coming soon), just to name a few.
For consumers, if they buy any item online via Dinasou.com, they will automatically be rewarded with
Dinasou Eggs which is a form of online store credit, they can use it to deduct payment for their grocery
items and enjoy other loyalty program benefits. Furthermore, as the grocery store network is
comprehensively expanded across all states and areas in Malaysia, it could be possible that consumers
can order online or from a physical store in one area then collect their grocery items at a different store
in another area at their own convenience.
“At the moment, we have over 9,000 registered members, and we own 2 warehouse locations in Klang
Valley, and our ultimate goal is to open 20 more warehouse locations and wide spread our grocery
store network across Malaysia within a year. Coming soon, we’re poised to launch a new version of our
e-­commerce site and back-­end systems and will constantly stay on the forefront of the latest web and
mobile payment technologies to meet the ever-­changing needs of consumers and retailers altogether.
Our vision is to be a game changer in the grocery market to bring disruptive yet beneficial impacts to
our target audiences in Malaysia, it’s going to be a whole new integrated experience which is different
that the traditional e-­commerce” said Mr Lee Kong How, CEO of Dinasou.com.
-­END-­

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ABOUT DINASOU GROUP SDN BHD
Founded by Mr Lee Kong How in August 2015, Dinasou is a for-­profit O2O e-­commerce company with
a vision to revolutionise the grocery market. Its online product is branded as Dinasou.com which allows
merchants to broaden revenue streams whilst providing an online-­offline-­integrated grocery shopping
experience and convenience to consumers in Malaysia. To learn more, please visit www.dinasou.com.
MEDIA CONTACT: Kyle Law, Head of Marketing, kyle@dinasou.com, (60)10 396 2230
FOLLOW US: Facebook, fb.com/dinasouMY | Twitter, twitter.com/dinasouMY |
Mr Lee Kong How
Dinasou O2O e-­commerce business model
Juresic Mall’s outlook

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Official launch of Dinasou.com in Kuala Lumpur, Malaysia
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