1. A Study in Contrast

2. You Get What You Pay For
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You Pay For What You Get
• $$ Dollar Store $$ • $$$$Yoga Boutique $$$$
• What they’re selling: • What They’re Selling:
– A bargain – Serenity
– Frugality
• Sensory Experience
• Sensory Experience – Ahhhh
– Overload
• Lights, noise, chatter