Seo categorized workflow

Search Engine Optimization Packages (Light SEO)
S.No. Deliverables Light SEO
Regional National Generic
1 Guaranteed Number of Key Phrases 3 3 3
2 Targeted Number of Key Phrases 10 10 10
3 Keyword Research & Analysis
4 Competitor Analysis (Keywords used by the client, etc.) - - -
5 Consultation during website creation
6 Content Composition / Revision / Modification (Content 3 Pages 3 Pages 3 Pages
Optimisation)
7 Website page and link renaming 5 Pages 8 Pages 10 Pages
8 Creation of Sitemap (HTML Format) 5 Pages 8 Pages 10 Pages
9 Recommendation & Creation of Link Pages (Content to be - - -
provided by Client)
10 Google Sitemap Installation (XML Format) - -
11 Header Tag optimized (Use H1, H2 ……etc)
12 Meta Tags Composition & Upload 10 Pages 12 Pages 15 Pages
13 Alt Tags Composition & Upload 15 Images 18 Images 20 Images
14 Manual Submissions to top Search Engines: Google,
Yahoo, AltaVista, MSN etc. (once only)
15 Manual Directory submissions 700 800 1200
16 Manual Submissions to Regional Directories 50 100 200
17 Manual Submissions to Industry-Specific Directories 25 25 25
18 Blog Creation, Posting and Promotion - -
19 Manual Article submissions (Monthly) - - 5*
20 Manual Press Release submissions (Monthly) - - 3*
21 Manual Classified Ads submissions (Monthly) - - 10
22 Manual Forum submissions (Monthly) - - 5
23 Google Analytics Integration - -
24 Monthly Ranking Reports 10 Key Phrases 10 Key Phrases 10 Key Phrases
25 Local Business Listing on Google
26 Social Networks & communities
27 Social Bookmarking
28 Microblogging
29 Video Marketing
30 Slide Sharing Site
31 Unlimited e-mail Support
Term Duration 6 Months 6 Months 6 Months
Pricing $1,200 $2,400 $4,800
Maintenance $600 $1200 $2400
* Customer to provide content
All Deposits are Non-Refundable

Payments Terms
50% Advance payment at the time of contract
50% Will be split in equal monthly payment for the duration of campaign. Initial deposit along with the Post dated cheque for the duration of campaign to
be provided upon approving the contract.

____________________
I Approve

Sonitek International 255, Duncan Mill Road, Unit # 212, Toronto, Ontario M3B 3H9 Version April’ 2010
Phone: 416‐385‐9949 Fax: 905‐884‐6730 www.sonitek.ca Page 1 of 7

Search Engine Optimization Packages (Starter SEO)
Starter SEO
S.No. Deliverables
Competitor Analysis (Keywords used by
4 - - -
the client, etc.)
Content Composition / Revision /
6 5 Pages 5 Pages 5 Pages
Modification (Content Optimisation)
Recommendation & Creation of Link
Pages (Content to be provided by Client)
10 Google Sitemap Installation (XML Format)
Header Tag optimized (Use H1, H2
11
……etc)
Manual Submissions to top Search
14 Engines: Google, Yahoo, AltaVista, MSN
etc. (once only)
Manual Submissions to Regional
16 100 150 300
Directories
Manual Submissions to Industry-Specific
17 50 50 50
Directories
18 Blog Creation, Posting and Promotion
19 Manual Article submissions (Monthly) 10* 15* 20*
Manual Press Release submissions
20 5* 10* 20*
(Monthly)
Manual Classified Ads submissions
21 15 25 35
(Monthly)
22 Manual Forum submissions (Monthly) 10 15 20
23 Google Analytics Integration
28 Microblogging
29 Video Marketing
Pricing $3,250 $4,200 $5,250
Maintenance $1625 $2100 $2625

Payments Terms

____________________
I Approve


Search Engine Optimization Packages (Professional SEO)
Professional SEO
S.No. Deliverables
4 1 Competitor 1 Competitor 1 Competitor
the client, etc.)
10 Google Sitemap Installation (XML Format)
11
……etc)
etc. (once only)
16 150 200 400
Directories
17 75 75 75
Directories
20 10* 15* 25*
(Monthly)
21 20 30 50
(Monthly)
28 Microblogging
29 Video Marketing
Pricing $6,250 $7,700 $9,250
Maintenance $3125 $3850 $4625

Payments Terms

____________________
I Approve


Search Engine Optimization Packages (Enterprise SEO)
Enterprise SEO
S.No. Deliverables
4 3 Competitor 3 Competitor 3 Competitor
the client, etc.)
Google Sitemap Installation (XML
10
Format)
11
……etc)
etc. (once only)
16 200 250 500
Directories
17 25 50 100
Directories
20 15* 20* 30*
(Monthly)
21 30 50 75
(Monthly)
28 Microblogging
29 Video Marketing
Pricing $11,500 $13,500 $15,500
Maintenance $5750 $6750 $7750

Payments Terms

____________________
I Approve


Definition

1. Guaranteed Number of Key Phrases: Number of keywords (out of Targeted Number of Key Phrases) for which we are committed
to attain on a best effort basis top ranking (Top 20) on search engine result pages. These keywords would be the primary keywords of
your website.

We will optimize your website’s content and coding for a certain number of key phrases, e.g. for Light SEO Package, 10 key phrases
could be targeted on the Website. However, we do not guarantee that all ten phrases will fetch high rankings. Any three of the ten key
phrases could bring your site in the TOP 20 results of Five Leading International Search Engines and/or directories.

2. Targeted Number of Key Phrases: These are the keywords for which we are not making any commitment to attain top position in
search engines. However, we will do our best to attain higher position of your website on these keywords as well.

3. Keyword Research & Analysis: It is a process of discovering relevant keywords and key phrases to focus your SEO marketing
campaign.

Examples of keyword discovery methods:
* Using keyword research tools.
* Using web pages of competing sites, and many more.

4. Competitor Analysis (Keywords used by the client, etc.): Competitor Analysis is an assessment of the keywords being used by
your competitors and their rankings on Search Engines and also to assess strengths and weaknesses of current and potential
competitors of your website.

5. Consultation during website creation: We will consult and provide suggestions to you before making changes in your website for
making it Search Engine Friendly.

6. Content Composition / Revision / Modification (Content Optimization): It is the method of integrating keywords and phrases into
website content to boost rankings at search engines. We make sure to get the content of the website unique and according to search
engine criteria.

7. Website page and link re-naming: We change Internal URLs to Search Engine friendly URLs. Search engines use keywords in the
URL as a part of their ranking formula, so it helps to improve website position at Search engines. We also rename your website link
name if required.

It is very important that you have text links on your website which contain your target keywords. The better the site’s text link, the higher
the chances of spiders crawling to boost your website and therefore getting higher traffic to your website.

8. Creation of Site Map (HTML): A sitemap contains links to every page of your site. We create sitemap for your website.

9. Recommendation & Creation of Link Pages (Content to be provided by Client): Depending upon your current website status on
search engine and keyword requirement, we will suggest you to build New Link pages. Content of these new web pages will be
provided by you.

10. Google Site Map Installation (XML): We create XML sitemap of your website and submit it into Google webmaster tool.

11. Header Tag Optimized (H1, H2….H6): We include header tag (H1, H2….H6) on target key phrases as per search engine
guidelines.

12. Meta Tags Composition & Upload: Meta Tags are associated with a web page and are placed in the HTML but not displayed on
the page for the user to see. There are a large number of Meta tags available, but most well-known Meta tags are the Title, Meta
Description and Meta Keywords. We make Meta tags for your website pages according to search engine criteria.

13. Alt Tags Composition & Upload: If you can describe your image or link, then you need to add Alt Tag. Alt tags should convey
what the graphic is for all about and contain good relevant keywords.

14. Manual Submissions to top Search Engines: Google, Yahoo, AltaVista, MSN etc.: We submit your website manually in major
search engines. This makes you sure that your website will be with the search engines in a short span of time (1-2 weeks).

15. Manual Directory Submissions in General Directories: We manually submit your website into general directories


16. Manual Submissions to Regional Search Engines and Directories: We submit your website manually in regional directories
which will help you improve your local business.

17. Manual Submissions to Industry-Specific Search Engines and Directories: We manually submit your website into search
engines and directories which target your industry.

18. Blogs Creation and Promotion: Blogs are generally designed in journal format, written in a conversational, personal style, with
most recent items at the top of a page. Blogs can offer readers the opportunity to comment on. Post on Blogs is easy to update.

19. Manual Article submissions: Article is a written essay on a topic focusing on 1-2 keywords which manually submitted into "Article
Directories".

20. Manual Press Release submissions: Press Release is a written announcement (by submitting it into Press Release sites) that
seeks to draw online media attention to a new service package or product launch or specific event.

21. Manual Classified Ads submissions: Classified ad: a short ad in a "Classified site" appearing along with other ads of the same
type.

22. Manual Forum submissions: Internet forum, or message board, is an online discussion site on one or more topic.

Forum Post:
A post is a user submitted message enclosed into a block containing the user's details and the date and time it was submitted.
Members are usually allowed to edit or delete their own posts. Posts are contained in threads, where they appear as boxes one after
another.

23. Google Analytics Integration: Google analytics allows you to get detailed reports regarding the traffic to your website. It provides
you information like:

What keywords visitors use to find your site?
Your most popular pages
What countries your visitors come from?

24. Monthly Ranking Reports: We provide you monthly report which tells you where your website rank/position is in search engine for
your selected Key phases. However, first report will be provided only after 3 months (Time starting from the day when your website
becomes Search Engine Friendly)

25. Local business listing on Google: Millions of people search Google Maps every day. A free listing on Google Maps makes it easy
for them to find you.

26. Social Networks & community’s: Social Network sites such as Facebook, LinkedIn allow you to join like minded business
groups/ people and add business groups / people as friends to your online social network. Social networking provides different ways
(chatting, messaging, exchanging photos/video) to spread the message about your business, to promote and share company services,
products.
We set up the clients profile on Facebook only. The client can continue on their own to add their profile to other sites like LinkedIn,
Google Buzz etc. We do not manage the client account. We recommend the client to actively participate into social networking activities
themselves to spread their message about their business.

27. Social bookmark Social Bookmarking sites such as Digg, Stumbleupon, allow you to save any or industry specific web pages that
you want to remember and/or share.

Social Bookmarking sites allow you to list your websites to improve your SEO ranking. People prefer to search bookmarked sites
because they are able to review already listed sites and read comments placed by others. Social Bookmarking sites generate a lot of
traffic to your site as your profile on these sites becomes popular.

We set up the clients profile on Digg.com only. We recommend the clients to actively participate in social bookmarking activities
themselves to spread the message about their business.


28. Microblogging enables users to publish very short sentences. In Microblogging, people are writing about their personal life,
promoting a product or having a discussion with someone else by composing small (micro) blog posts. Microblogging has the potential
to become a new informal communication medium between your business and target customers. Micro-blogs offer a fantastic
opportunity to broaden the business network. Businesses utilize it to create awareness about the benefits of its goods and services to
new markets.
We set up the clients profile on Twitter only. We do not manage the clients account. We recommend clients to twit themselves about
their company activities.

29. Video Marketing is to market and distribute your web videos on Youtube, Vimeo, Dailymotion to ensure that your video content
achieves maximum visibility among your target audience. Video marketing allows companies to communicate their message among a
large audience quickly. Videos provide powerful and effective communication messages for branding, educating, marketing, selling
products and services across the Internet in a compelling & convincing manner.

We create company profile on Youtube only. We do not manage the clients account. We recommend clients to upload their videos with
proper keywords. The client should also search for industry specific keywords for already posted videos of the clients like minded
industry and place comments on those videos themselves to take the advantage of video marketing.

30. Presentation/Slide sharing sites give users space to upload slides, as well as other file types like pdf’s such as Slideshare.net,
scribd.com. Each file can be optimized and linked to client’s business presentation website and then shared with the public. The text of
the slides is often summarized automatically on the page making it index able for search engine spiders. These online business
presentations such as business information, training materials, ppt’s etc. increase brand loyalty and keep your clients informed about
business services.

We create the clients profile on Slideshare.net. We do not manage the clients account. We recommend clients to upload their slides
with proper keywords. The client should search for industry specific keywords for already posted slides of the clients like minded
industry and place comments on those slides themselves to spread the message about their business.

31. Unlimited e-mail Support: We provide weekdays email support (Monday - Friday) service with 24-48 hours response time. Within
this time limit, we will revert back to your queries.

___________________
I Approve


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