The background music must be chosen either to support or drive the message. The background music shouldn’t be too impactful as it will distract the audience from the significant message to be conveyed.

1. CONSIDERATIONS WHEN CHOOSING POWERFUL MUSIC FOR VIDEO
If music was a person it would have been the most Influential Soul of all
times. Makes sense?
Happy. Sad. Tensed. Nostalgic. Lonely. Lively. Motivated. Devotional. Even
Psychedelic. We have music for all moods and it also has the power to
change your mood.
Music is quintessential to highlightthe video’s tone and to bringout the
essence of the video.
Having said that, here are the points for the prefect backgroundmusic for
your video.
1. Determine the role of Music:
The backgroundmusic must be chosen either to support or drive the
message. The backgroundmusic shouldn’t be too impactful as it will
distract the audience from the significantmessage to be conveyed.
If the video has a technical message, a supportive underscore music must
be chosen. On the other hand, broad concepts must be coupeledwith
music that induces emotion.
2. Use Bookends:
Video Bookends are music or sound design, featuredin the openingand/
or closingsections of your video. Bookends help keep the tone and
message intact and engages audience.

2. Or, we can simply put up the volume at points to be emphasized.
3. Reference Music:
Having a reference music in mind can help you find the right track for your
marketing video. Your search results show you tracks close to the reference
music.
It will help give the creative brief a clear picture of the tonality.
4. Align with the audience:
The target audience plays a significantrole in decidingthe background
music. Cateringniche audience requires music that they wouldfind
appealing. For reachingthe masses, the music chosen must be widely
accessible across differentage brackets.
5. FrequencyRange of the Instruments:
Complex melodies played on instfruments like guitar, cello, viola and
keyboard instruments use same notes and tones as human voice.
The chart below shows how frequencyand instrumentation influence
moods.

3. 6. Pacing:
Choose a consistent rhythm track alignedwith your audience. Sometimes
to highlightan image or message being delivered, put off the music to
emphasize on that moment and then trun it back on. Be cautious,
techinically, otherwise the message won’t create a powerful impact.
7. Budget:
Great if you don’t have a budget constraintor are high on budget. But need
not worry if your pocket is not ready for that hole. There are other ways to
get great music.
Hiringa composer to create an original track for the marketing video would
be the ideal way to produce high engagements. But if you can’t afforda
composer, you must search the librarymusic like stock music, needle drop
etc. You will be able to find quality production music at inexpensive rates.
You may check out the followinglibraries to find the relevantMusic piece-
 www.bedtracks.com
 www.premiumbeat.com
 www.yookamusic.com
 www.pumpaudio.com
 www.themusicdealers.com
 www.audiojungle.com
So next time before you think of choosinga powerful music for your Video,
keep the above points in mind to engage more audience and yield greater
output of the product or service being marketed.

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