2. The Communication Revolution
The propagation of media
channels requires clear
knowledge & understanding
for STAKEHOLDERS to put the
message across.
3. The rapid spread of new
technological innovation in
communication brings new
information consumers with
new demands.
The Communication Revolution
4. Why visit a website?
Conveyors of information
Purveyors of “truth”
Socializers: Attitudes, Values &
Behaviour
Forum for social, political, or
economic change
Entertainers
5. What drives Editors
& Journalists?
Deadlines- Or We are Dead!
Attention grabbers earn promotion
The Scoop: “I got it First”
The Institutional Self Importance
The Comparison Effect
The “Never Give Up-Dig Deep” principle
6. Key Aspects of
Public Relations
Analysing problems + opportunities
Writing and editing materials for the media
Placing Material Advantageously
Organizing Special Events
Showing Face
Providing research and evaluation
7. “Online News writing”
The Tips
KISS (Keep It Simple & Short)
UNIQUENESS
RELEVANCE
PRESENCE
CREDIBILITY
CONSISTENCY
8. WEB CONTENT
* Citizen approach
The people and what is unique about them
Culture and the History
The economic activity description
The Brand: Cutting Edge Research,
Production etc
Unique features (Tourism – Uganda Zabu)
Who is who in the Zardi?
9. PRACTICE
Write a one page story about your Zone
incorporating the unique attributes that make it
stand out or different from the rest?
What do your target audiences expect from you
as a Zone?