Maximizing the public relations value of surveys

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Kellie Sheehan

Understanding how to maximize the media value of surveys and extend its marketing shelf-life

Business

From Data to Drama: Maximizing the Value of Surveys for PR PRSA August 11, 2010 Kellie Sheehan

The Media Isn’t Dying: It’s Transforming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PR is Transforming Too ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

To Survey or Not to Survey: What Are Your Intentions?

A Brief Data Disclosure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Maximize Marketing Mileage: Survey Pre-Launch & PR’s Role

Maximize Marketing Mileage: Survey Pre-Launch & PR’s Role ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Maximize Marketing Mileage: Additional Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Maximize Marketing Mileage: Creating Thought Leadership ,[object Object],Point of View Pitch Platforms

Thought Leadership ,[object Object],Point of View Pitch Platforms

Thought Leadership The Pitch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HOW? PITCH

Thought Leadership ,[object Object],Point of View Pitch Platforms Pitch

Thought Leadership Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHAT? PLATFORMS

Idea Mapping Jay Baer, Convince & Convert IDEA Blog Post Podcast, Video Webinar/ Slideshare White Paper, Book Trade Press Email to Clients Web Download Blog Commentary Twitter Influencer Outreach On-Hold Message Facebook SMNR SEO/Landing Page Linkedin Q&A Email to Prospects

Final Thoughts: Media Receptivity ,[object Object],[object Object],[object Object],[object Object],[object Object]

Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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