Fermentation status of karnataka

1. welcome

2. CURRENT STATUS OF FERMENTATION IN
KARNATAKA

3. Introduction
In Karnataka fermentation market has been growing rapidly
from the last ten years, due to the positive impact of
demographic trends and expected changes like rising income
levels, changing age profile, changing lifestyles and
reduction in beverages prices and other beneficial effect of
Fermented product.
Breweries like beer and wine are perhaps the oldest and most
popular of all alcoholic beverages in the world.

4. Current scenario of fermented industries
in KARNATAKA
On an average KARNATAKA state having
approximately 139 different brewery industry,
which are directly or indirectly involved in
fermentation techniques.
Among all the districts of KARNATAKA except
some northern regions like Raichur, Gulbarga,
Bidar all other districts having one or other forms of
fermenting industry

5.  In Karnataka, beer Industry has been witnessing a steady growth rate
of 7-9 per cent per year for the last ten years. Apart from Kingfisher
and Foster’s Beer, the other brands in the Karnataka market are
Carling Black Label, Carlsberg, Dansberg, Golden Eagle, Haywards
5000,Premium Lager, Kingfisher Strong, Hi-Five etc. to name a few.
Karnataka has emerged as one of the fastest growing markets for wine
consumption on the global map. The market is growing at a rate of up
to 25% per annum each year.

6. Recently, companies in the Karnataka Made Foreign
Liquor (KMFL) space like Diageo, United Breweries and
Seagrams too have ventured into making wine. Other
majors players in this field are United Spirits Ltd, Mohan
Breweries & Distilleries Ltd, Jagatjit Industries Ltd,
Empee Distilleries Ltd. Radico Khaitan Ltd. etc. to name a
few.

7. Some of the breweries
Boards/Association/Corporations present in
KARNATAKA

8. Cumulative FDI inflows (Foreign direct
investment) period April 2000- Jan - 2012
Sector INR crore US DOLLAR MILLION
Fermentation
industry
395 93

9. Karnataka Grape Processing
and Wine Policy, 2007
Declaration of Wineries as “Horticultural & Food
Processing Industries” .
• Simplification of rules for getting lands for
production of grape wine varieties, production of
wine and for issuing License and Permit to the
Wineries.
• Capital Investment Subsidy and Subsidy for Grape
Processing.
• Incentives for marketing and distribution of wines
and establishment of Wine Parks.

10. winemaking in Karnataka didn't really
take off until The Karnataka Wine
Policy was introduced in 2007.
This has encouraged entrepreneurs to
invest, vineyards have been replanted
with wine grapes and wineries have
been established.

11. Karnataka
wine
Map

12. Salient Achievements Of Karnataka Wine Board
Sl. No. Particulars
Before
Establishment
Wine Board
After
Establishment
Wine Board
1. Wineries ( Nos.) 02 17
2. Wine Taverns (Nos.) 00 190
3. Wine Boutique (Nos.) 00 39
4. Grape Areas (Acres) 500 2000
5. Wine Sales (in Lakh Liters) 15.00 40.76
6. Wine Mela - 20
7. International Wine Mela - 02
8.
•Technical BooksKannada
•English
- 06
9. Technical leaflets - 04

13. Wine Sales In Karnataka State

14. FRUIT WINE SALES IN KARNATAKA STATE

15. Recently Karnataka Wine Board is organized
“Bangalore International Wine Fest-2014” in
the month of February 2014
Venue: Dr. M.H. Marigowda Golden Jubilee Hall,
Lalbagh Botanical Garden, Bangalore.

17. CONCLUSION
Karnataka presents a huge growth potential for
fermented product sales. The domestic production of
beer and wine is on the rise, especially beer with
official statistics reporting a 12 per cent increase in
domestic beer production. Increasing GDP, favourable
growth in the demographics with a growing urban
middle class, growth of modern retail formats, hopeful
rationalization of the taxation rules and ban on local
country liquor and rising health consciousness, age
preferences will act in favour of the growth of
alcoholic (beer and wine) beverages in Karnataka in
the near future.

18. Suggested questions for
exam :
1. When did wine policy introduced in
Karnataka? And what it says.
2. When did wine board started in
Karnataka and where it is located?
3. List some of the breweries industry
located in Karnataka and give example
with their brand name