4Ps

1. Dr V. KrishnaMohan
MARKETING MIX – 4Ps

2. The Marketing “Mix”

3. Marketing Mix – 4Ps
The marketing mix elements that make up an
organization’s marketing program:
1. Product
2. Promotion
3. Price
4. Place
These are management decisions,
controllable factors

4. Marketing function relates to many
people, groups, and forces

5. Marketing’s
first task:
discovering
consumer
needs

6. Marketing’s second task:
satisfying consumer needs