Importance of Environmental Scan
• Identification of strength
• Identification of weakness
• Identification of opportunities
• Identification of threat
• Optimum use of resources
• Survival and growth
• To plan/Develop long-term business strategy
• Effective decision-making
IPM-NDTHRD 2014 4
Techniques of Assessing
Business Environment
• PEST/PESTEL
• SWOT
• Porter’s 5 Forces model
• Value Chain Analysis
• Life Cycle Assessment
IPM-NDTHRD 2014 5