1. Centerpointe Church
Style Guide
07.09.09

2. Table of Contents
Communicating the Centerpointe Brand 1-2 Color Palette 17-18
The Centerpointe Red 3-4 Typeface 19-20
Centerpointe Church Logo 5-6 Centerpointe Petal 21-22
Usage 7-8
GRAPHIC DESIGNER • ILLUSTRATOR Placement
Collateral
9-10
11-16
kris.outsidethelab.com

3. Communicating the Centerpointe Brand
Centerpointe Church’s core message and attributes are carried through all mediums of communication in use
of color, typography, photography and other various Centerpointe Church Brand elements.
The brand elements inlcude: The Centerpointe Church logo, the 3 petals that represent the Trinity and our
3 core messages of Encountering God, Experiencing Life, Embracing our Community, color palettes, and
typefaces.
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4. CMYK 24C. 96M. 100Y. 40K.
RGB 128R. 26G. 20B.
HEX #801A14
The Centerpointe Church Red
The Centerpointe Red is the symbol of Jesus Christ’s blood that was shed for our sins; the center point of the
church’s message.
The Centerpointe Red is easy to reproduce and should be maintained across all mediums of communication.
3 4

5. The Centerpointe Church Logo The Centerpointe Church logo is a one
color type treatment. It can be used with or
x
without the “CP” typography.
The logo will be used on a white background
to bring out the best quality and clarity.
x
In order to maintain legibility the
Centerpointe Chruch Logo must maintain
x
a minimum size of 1/4”, .64 centimeters or
5
18 points. 6

6. Placing the Centerpointe Church Logo
For most applications the best placement
for the Centerpointe Church logo is the top
left corner, or right corner of the layout with
a reasonable margin.
7 Other Placement Options 8

7. Using the Blot Outfitters Logo
Text Graphic Text Graphic Text Graph-
ic Text Graphic Text Graphic Text
Graphic Text Graphic Text Graphic
Text Graphic Text Graphic Text Graph-
ic Text Graphic Text Graphic Text
Graphic Text Graphic Text Graphic Text
Graphic Text Graphic Text Graphic Text
Graphic Text Graphic Text Graphic Text
Graphic Text Graphic Text Graphic Text
Graphic Text Graphic Text Graphic
Graphic Text Graphic Text Graphic
The color version of the logo ideally is used on a white background for the best quality and clearity.
10
For use on darker backgrounds please use the one color White version of the logo.

8. T-Shirts
11 12

9. Hoodies
14

10. Hats Mugs
15 16

11. Color Palette
Primary Color Palette Secondary Color Palette
CMYK 0C. 0M. 0Y. 100K. CMYK 24C. 96M. 100Y. 40K. CMYK 95C. 25M. 0Y. 10K. CMYK 55C. 43M. 0Y. 50K. CMYK 0C. 85M. 65Y. 8K. CMYK 9C. 64M. 100Y. 1K.
RGB 35R. 31G. 32B. RGB 128R. 26G. 20B. RGB 0R. 171G. 192B. RGB 71R. 81G. 119B. RGB 221R. 72G. 76B. RGB 224R. 119G. 38B.
HEX #231F20 HEX #801A14 HEX #00ABC0 HEX #475177 HEX #DD484C HEX #E07726
The Primary Palette indicates the Centerpointe Church Colors. When designing for the main brand, these colors
can be combined with the Secondary Colors.

12. Typefaces
Futura Std Light Futura Std Heavy
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1 2 3 4 5 6 7 8 9 0 $ % & ( )““‘‘ 1 2 3 4 5 6 7 8 9 0 $ % & ( )““‘‘
Futura Std Medium Futura Std Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1 2 3 4 5 6 7 8 9 0 $ % & ( )““‘‘ 1 2 3 4 5 6 7 8 9 0 $ % & ( )““‘‘

13. Centerpointe Petal
The Centerpointe Petal is most commonly used as the
primary element. The restrictions lie within the size of the
Centerpointe Church logo.
21 22

14. Please follow compound usage “ ” placements exactly as shown on the Centerpointe Church logo.
If you have any questions or need additional information for a specific region or country, please submit inquiry
via e-mail to priorapproval@centerpointechurch.com or address letter to:
www.centerpointechurch.com
CENTERPOINTE CHURCH AT FAIR OAKS
4104 Legato Road
Fairfax, Virginia 22033
Tel. 703-591-4284
23

15. DESIGNED BY • KRIS CELESTE