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It’s Hip to Be Square: The QR Code Revolution By: @KathleneHestir Social Media Manager | @CaseMate
<ul><li>51.6% of all QR codes link to mobile videos </li></ul><ul><li>23.1% link to mobile sites </li></ul><ul><li>16.6% l...
QR Code Growth <ul><li>Developed in 1994 by Denso Wave Corp. to track vehicle manufacturing parts. </li></ul><ul><li>Alrea...
Scanner Apps to Know
Macy’s Backstage Pass QR & SMS campaign linking to mobile site with video fashion tips from top stylists.
Calvin Klein Billboards Download the CK One app and scan the board to see behind the scenes footage of the campaign.
Signage QR codes turn store signage into a viral retail experience.
Television
Commercials  Bravo brings you Bethenny Frankel’s Closet Confessions
Unlock Secret Doors in Commercials In a commercial for Axa Home Insurance, viewers see a house with a QR Code on the front...
 
<ul><li>Starbucks iPhone app becomes your gift card after entering your information. </li></ul><ul><li>Barista scans your ...
Delta allows its passengers to check in for their flight via a QR code in the Delta mobile app rather than needing to prin...
<ul><li>Good Housekeeping Seal of Approval for the social media age </li></ul><ul><li>Ratings and reviews will be accessib...
<ul><li>QR Business Decals  </li></ul><ul><li>Read & Leave Reviews </li></ul><ul><li>Find Special Offers </li></ul><ul><li...
Stickybits allows a user to scan an existing barcode or QR code or a Stickybits sticker to access content associated with ...
Next Generation  QR Codes... <ul><li>Originally designed to encode human DNA in a small space. </li></ul><ul><li>Can conta...
SnapTags: Snap & Send Instead of using an app, consumers take a picture of the code using their camera phone and then send...
Process is more complex than scanning a QR code. SnapTags: Snap & Send
<ul><li>URL shorteners like Google’s Goo.gl and Bit.ly allow users to add “.QR” to the end of a link and automatically gen...
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It's Hip to Be Square: The QR Code Revolution

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Pecha Kucha 20x20 presentation for Social Media Club Atlanta - 3/30/2011.

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It's Hip to Be Square: The QR Code Revolution

  1. 1. It’s Hip to Be Square: The QR Code Revolution By: @KathleneHestir Social Media Manager | @CaseMate
  2. 2. <ul><li>51.6% of all QR codes link to mobile videos </li></ul><ul><li>23.1% link to mobile sites </li></ul><ul><li>16.6% link to “Enter to Win” Sweepstakes </li></ul>The QR (quick response) code is a 2D matrix mobile-action code. It is the fastest link from physical objects to the digital world. QR codes can contain a URL, contact info, phone number, SMS message, geographic coordinates, plain alpha-numeric text and other types of formatted information. According to a study by Nellymoser of the nation’s top 100 monthly magazines:
  3. 3. QR Code Growth <ul><li>Developed in 1994 by Denso Wave Corp. to track vehicle manufacturing parts. </li></ul><ul><li>Already popular in Asia and Europe - recent smartphone growth has caused U.S. QR code use to explode. </li></ul><ul><li>QR code scanning increased by 1200% from July to Dec 2010. </li></ul>
  4. 4. Scanner Apps to Know
  5. 5. Macy’s Backstage Pass QR & SMS campaign linking to mobile site with video fashion tips from top stylists.
  6. 6. Calvin Klein Billboards Download the CK One app and scan the board to see behind the scenes footage of the campaign.
  7. 7. Signage QR codes turn store signage into a viral retail experience.
  8. 8. Television
  9. 9. Commercials Bravo brings you Bethenny Frankel’s Closet Confessions
  10. 10. Unlock Secret Doors in Commercials In a commercial for Axa Home Insurance, viewers see a house with a QR Code on the front door. Something then crashes through the roof, and viewers are invited to scan the code to see what actually happened...
  11. 12. <ul><li>Starbucks iPhone app becomes your gift card after entering your information. </li></ul><ul><li>Barista scans your QR code which pays for your purchase. </li></ul>Starbucks QR Codes = Digital Currency
  12. 13. Delta allows its passengers to check in for their flight via a QR code in the Delta mobile app rather than needing to print a paper boarding pass. Airlines Boarding Passes
  13. 14. <ul><li>Good Housekeeping Seal of Approval for the social media age </li></ul><ul><li>Ratings and reviews will be accessible instantly via QR codes printed on product packaging. </li></ul>Twitter Mom Reviews
  14. 15. <ul><li>QR Business Decals </li></ul><ul><li>Read & Leave Reviews </li></ul><ul><li>Find Special Offers </li></ul><ul><li>Rate the Business </li></ul>Google’s Favorite Places
  15. 16. Stickybits allows a user to scan an existing barcode or QR code or a Stickybits sticker to access content associated with that product and leave comments.
  16. 17. Next Generation QR Codes... <ul><li>Originally designed to encode human DNA in a small space. </li></ul><ul><li>Can contain much more info than a regular QR code. </li></ul><ul><li>Provides more control and flexibility to linked content.  </li></ul><ul><li>Works better in low light. </li></ul><ul><li>Analytics show heat maps and locations of scans. </li></ul>
  17. 18. SnapTags: Snap & Send Instead of using an app, consumers take a picture of the code using their camera phone and then send it via MMS or email to number.
  18. 19. Process is more complex than scanning a QR code. SnapTags: Snap & Send
  19. 20. <ul><li>URL shorteners like Google’s Goo.gl and Bit.ly allow users to add “.QR” to the end of a link and automatically generate a QR code </li></ul><ul><li>http://tag.microsoft.com </li></ul><ul><li>http://qrcode.kaywa.com </li></ul>Make Your Own Code

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