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WELLINGTON OFFICE
WELLINGTON GOLF CLUB
CUMULATIVE 1% OF GROSS GAMING
       REVENUE TO ECONOMIC DEVELOPMENT
       FUND 




1.    Values
are
cumulaRve
in
millions
of
dollars

2.    1%
of
Gross
Gaming
Revenue
less
PromoRonal
Credits

CUMULATIVE 1% OF GROSS GAMING
       REVENUE TO ECONOMIC DEVELOPMENT
       FUND 




1.    Values
are
cumulaRve
in
millions
of
dollars

2.    1%
of
Gross
Gaming
Revenue
less
PromoRonal
Credits

SECOND MAJOR DIFFERENCE




     THE HOME OWNERSHIP
     ASSISTANCE PROGRAM
            “HOAP”
HOME OWNERSHIP
ASSISTANCE PROGRAM (HOAP)
•  Why build an affordable housing project when
   you can make existing housing more affordable?
•  We match the employee down payment on the
   purchase of a home in Sumner county
•  Up to 5% of the loan to a maximum of $7,500
   per employee
•  We estimate 1,176 employees will take advantage
   of this program over 15 years in the amount of
   over $8 Million Dollars
PARTNERS WITH LOCAL
TRADES
    The Building  Construction Trades Council
                        OF
            Central  Western Kansas
THIRD MAJOR DIFFERENCE




         CONSTRUCTION
           SPENDING
          GUARANTEE
CONSTRUCTION SPENDING
GUARANTEE
•  We will build and operate everything we
   planned in our initial proposal
   DAY ONE, with no additional phases
•  If costs come in under $393 million dollars, we
   have guaranteed to pay half of any savings to
   Kansas
•  We commit to opening within 24 months of
   selection as Lottery Facility Manager
FOURTH MAJOR DIFFERENCE




          STATE-OWNED
         PLAYER LOYALTY
          CARD SYSTEM
STATE-OWNED PLAYER
LOYALTY CARD PROGRAM
       E''D%6*(




 /'#@)#5)#3)%$('*)
       E''D%6*(                                                                    :$$(*2:2+,$24)$(*5+6(
 /'#@)#5)#3)%$('*)
       E''D%6*(
                             !#$$%'(()*+%-+$().
 /'#@)#5)#3)%$('*)
                                2()34%-',1(5'#




                                                        !#$$%'(()*+%'+,(+%-+$().
                                                             /)#(*,%/'.01()*


            !#$%'()$*+,-)(            !#$%.+/$-)(                     !#$%0(/$-)(                1*$%.+/$-)(




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     ')/78(*+$7)/                                        ')/78(*+$7)/                            ')/78(*+$7)/
     /$5#'%6#7).)#(%-+$().%8/6-9                                                                  F%G H%6#(4$%G I%)#@5*'#.)#(
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                                             A)D).0(5'#%'%A)C*D$    /)#(*,%;(*'#%L(I$)
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                                             A)0'*(5#7%#D%?#,+$5$
                                                                                                     R.0,).)#((5'#
FIFTH MAJOR DIFFERENCE




    RELIABILITY OF ACHIEVING
   REVENUE PROJECTIONS IN OUR
        “RIGHT SIZED”
               PROJECT
CBRE GLOBAL GAMING
       GROUP CLIENTS


                                                                        DIAMONDHEAD
                                           CROWN LIMITED
                                                                           CASINO
                                                                        CORPORATION

                                               EDGE-STAR
        GOLDMAN SACHS
                                                   FOCUS GROUP
     ISLE OF CAPRI
                                               PARTNERS

                                             MARRIOTT                                        MIZUHO
       MACQUARIE BANK
                                                   MGM MIRAGE
                                          INTERNATIONAL
                                 CORPORATE BANK

                                                                                         SOCIETE GENERAL
                                              NAVEGANTE                    PINNACLE      CORPORATE AND
       MORGAN STANLEY
                                                GROUP
                  ENTERTAINMENT
     INVESTMENT
                                                                                             BANKING

                                                                          ST. CROIX
            SINGAPORE
                                         STATION CASINOS
                 CHIPPEWA       WHITEHALL LTD.
           GOVERNMENT
                                                                           INDIANS


This
is
only
a
sampling
of
the
CBRE
Global
Gaming
Group
Client
List.

MARKET COMPETITION




A SUMNER COUNTY CASINO WILL
    BE A VIRTUAL MONOPOLY
FINANCIAL PROJECTIONS




  THE LOGIC OF OUR FINANCIAL
 PROJECTIONS FACTORING IN THE
  “REALITY DYNAMICS”
      OF RUNNING A CASINO
COMPARING TUNICA AND
  WELLINGTON MARKETS
                                Market
                                            Centerpoint
                   Popula8on
            Adult
Popula8on
          Households
        Average
        Total
Income

                            within
75
miles
                                                                                             over
24
years
                             Household
        in
Market

                            of
Centerpoint
                                                                                                                                           Income

                           Memphis
Market
                                           Tunica
                       1717068
                1078294
                655962
           
$50,730

        
$33,276,867,618


                            Wichita
Market
                                         Wellington
                    872019
                 560406
                 342974
           
$52,903

        
$18,144,520,720




Wichita
as
Percent
of
Memphis
Market
                                                                                         51%
                       52%
              52%
            104%
                 55%


                                                                                   Adults
Who
                   Percentage
            Casino
Revenue

                                                                                    Visited
a
                  of
Adults
Who
             Poten8al

                                                                                  Casino
in
2002
              Gambled
in
2002

                                                                                                    357035
                    33%
          
$1,174,439,000


                                                                                                    139898
                    25%
            
$477,650,800


                                                                                                       39%
                    75%
                     41%



Wichita
Region
Gaming
Revenue
Poten8al

Based
on
52%
of
Memphis
Actual
                                                          
$610,708,280.00


Discounted
for
75%
of
Memphis
Propensity
                                                
$458,031,210.00


Increased
104%
of
Memphis
Household
Income
                                              
$477,650,800.37



Current
Gaming
units
in
Market
                                           
Slots
in
Market
               Tables
in
Market

Memphis
Market
                                                                                      13911
                     361

Wichita
Market
                                                                                       2881
                      25

Current
ra8o
of
Memphis
to
Wichita
arera
                                                              21%
                      7%

Gaming
Units
in
market
including
Trailhead
                                                           4881
                     108

Ra8o
of
Memphis
to
Wichita
with
Trailhead
                                                             35%
                     30%


Adults
per
gaming
unit
                                                   Adults/Slot
                    Adults/Table

Current
Adults
per
slot
in
MemphisMarket
                                                               78
                     2987

Current
Adults
per
slot
in
Wichita
Market
                                                             195
                    22416

Adults
per
slots
with
Trailhead
in
Market
                                                             115
                     5189


Poten8al
Gaming
Revenues
in
75
miles
circle
based
Solely
on
Fair
Share

of
Gaming
Posi8ons


Trailhead
Casino
                                                         2498
posiRons

                            45%
                      
$214,942,860


All
Other
Casinos
in
75
mile
circle
                                      3031
posiRons
                             55%
                      
$262,707,940


DEMOGRAPHIC AND
  PROPENSITY MATRIX

Demographic Market Segment and Propensity Projection



Estimated Gaming Revenue from WELLINGTON, KANSAS CASINO in first stable year (3rd full year) of operation




                   Distance            Population        Wellington          Propensity   Potential   Annual     Average         Revenue Potential        Wellington     Wellington

                 from Casino          over age 21          share                          Gamers      Visits   loss per trip         in Market              Trips      Share of Market



0- 10 miles                              7143              100%                 0.45        3214        25              $41.00            $3,294,708.75     80359              $3,294,708.75



10-25 miles                             106180              95%                 0.4        42472        18              $65.00           $49,692,240.00    726271             $47,207,628.00



25-50 miles                             374934              80%                 0.35      131227        15              $82.00          $161,409,087.00    1574723          $129,127,269.60



50-100 miles                            395323              40%                 0.26      102784        12              $92.00          $113,473,513.92    493363             $45,389,405.57

  TOTAL RESIDENT GAMERS                                                                                                                                    2874716           $225,019,011.92



Okla Tourists +100 miles                1297091             8%                  0.4       518836        6               $90.00          $280,171,656.00    249041             $22,413,732.48

All other Tourists +100-200 miles       2805999             2%                  0.4       1122400       2              $100.00          $224,479,920.00     44896              $4,489,598.40

Invited Premium Gamblers                 1700              100%                  1          1700       1.2           $2,500.00            $5,100,000.00     2040               $5,100,000.00

Transient intercept on I35  160         29000             100%                  1         29000        1               $40.00            $1,160,000.00     29000              $1,160,000.00

   TOTAL TOURIST GAMERS                                                                                                                                    324977             $33,163,330.88



TOTAL POTENTIAL GGR                                        $258,182,342.80                                                              $838,781,125.67    3199693          $258,182,342.80
FIVE YEAR ASSUMPTIONS

                         ASSUMPTIONS
     2011
                    2012
                    2013
                    2014
                    2015

Number
of
slots
                                        2000
                    2000
                    2000
                    2000
                    2000

Aver
w/p/u
per
slot
                                 
$256.75

               
$280.22

               
$305.94

               
$321.42

               
$337.69



Number
of
Table
games
                                     65
                      65
                      65
                      65
                      65

Aver
w/p/u
per
table
                              
$1,001.54

             
$1,103.29

             
$1,204.58

             
$1,265.53

             
$1,316.53



slot
win/patron/day
                                  
$79.00

                
$80.58

                
$83.00

                
$85.49

                
$88.05






Annual
increase
win/pat
                                0
                     2%
                      3%
                      3%
                      3%




Total
slot
patron
count
                             6500
                    6955
                   7372.3
               7519.746
              7670.14092




Annual
slot
patron
increase
                           0%
                      7%
                      6%
                     0.02
                    0.02


table
win/patron/day
                                 
$93.00

                
$94.86

                
$97.71

               
$100.64

               
$103.66





Annual
increase
win/pat
                               0%
                      2%
                      3%
                      3%
                      3%




Total
table
patron
count
                             700
                     756
                   801.36
               817.3872
              825.561072




Annual
table
patron
increase
                          0%
                      8%
                      6%
                     0.02
                    0.01

Total
daily
patron
count
                               7200
                    7711
                    8174
                    8337
                    8496







Annual
patron
increase

Poker
Revenue
per
day
                            
$16,438.00

            
$16,931.14

            
$17,439.07

            
$17,962.25

            
$18,501.11







Annual
increase
in
poker
rev
                        0%
                      3%
                      3%
                      3%
                      3%

FB
rev
as
%
of
GGR
                                     14%
                     14%
                     14%
                     14%
                     14%

Retail
rev
as
%
of
GGR
                                   2%
                      2%
                      2%
                      2%
                      2%

Hotel
Revenue/day
                                   $21,600

             
$23,500.00

            
$25,800.00

            
$27,000.00

            
$29,000.00


Promo
credits










as
%
of
slot
rev
                                 6%
                      6%
                      6%
                      6%
                      6%

Comps
as
%
of
GGR
                                        10%
                     10%
                     10%
                     10%
                     10%




                       KEY
ASSUMPTIONS

Hotel
Occupancy
                                          90%
                     90%
                     90%
                     90%
                     90%

Average
Daily
Room
Rate
                               
$80.00

                
$87.04

                
$95.56

              
$100.00

               
$107.41


Comps
as
a
percentage
of
ADR
                             10%
                     10%
                     10%
                     10%
                     10%

PromoRonal
Credits
as
%
of
slot
win
                       6%
                      6%
                      6%
                      6%
                      6%

F

B
Sales
as
a
percentage
of
GGR
                       14%
                     14%
                     14%
                     14%
                     14%

Slot
Revenue
per
patron
per
day
                       
$79.00

                
$80.58

                
$83.00

                
$85.49

                
$88.05


Table
Revenue
per
patron
per
day
                      
$93.00

                
$94.86

                
$97.71

              
$100.64

               
$103.66


Win
per
slot
machine
per
day
                        
$256.75

               
$280.22

               
$305.94

               
$321.42

               
$337.69


Win
per
table
game
per
day
                        
$1,001.54

             
$1,103.29

             
$1,204.58

             
$1,265.53

             
$1,316.53


Growth
assumpRons






Win
per
unit
in
Slots
                               
0%
                      9%
                      9%
                      5%
                      5%






Win
per
unit
in
Table
Games
                         
0%
                     12%
                      9%
                      5%
                      4%






Win
per
patron
                                      
0%
                      2%
                      3%
                      3%
                      3%






Number
of
gaming
patrons
visits
                     
0%
                      7%
                      6%
                      2%
                      2%





Revenue
growth
in
ADR
                                
0%
                      9%
                     10%
                      5%
                      7%





CummulaRve
Revenue
Growth
Rate
                       
0%
                      9%
                      9%
                      5%
                      5%

REVENUE SUMMARY

SUMMARY
OF
GAMING
AND
NON
GAMING
REVENUE
PROJECTIONS
DURING
FIRST
FIVE
YEARS
OF
OPERATION




              FINANCIALS
              Year
1
                Year
2
               Year
3
               Year
4
               Year
5


REVENUES

Gross
Slot
Revenue
                
$187,610,000.00

     
$204,494,900.00

    
$222,899,441.00

    
$234,044,413.00

    
$245,746,634.00







Less
PromoRonal
Credits
      
$(11,256,600.00)
     
$(12,269,694.00)
    
$(13,373,967.00)
    
$(14,042,665.00)
    
$(14,744,798.00)

Net
Taxable
Slot
Revenue
          
$176,353,400.00

     
$192,225,206.00

    
$209,525,474.00

    
$220,001,748.00

    
$231,001,836.00


Gross
Table
Revenue
                 
$23,725,000.00

      
$25,860,250.00

     
$28,187,673.00

     
$29,597,056.00

     
$31,076,909.00


Poker
Revenue
                        
$6,000,000.00

      
$6,540,000.00

      
$7,128,600.00

      
$7,485,030.00

      
$7,859,281.00





NET
Taxable
Gaming
Revenue
      
$206,078,400.00

    
$224,625,456.00

    
$244,841,747.00

    
$257,083,834.00

    
$269,938,026.00



Food
Revenues
                       
$16,169,500.00

     
$17,624,755.00

     
$19,210,983.00

     
$20,171,532.00

     
$21,180,109.00


Beverage
Revenues
                   
$12,000,000.00

     
$13,080,000.00

     
$14,257,200.00

     
$14,970,060.00

     
$15,718,563.00


Retail

Other
Revenues
               
$3,720,000.00

      
$4,054,800.00

      
$4,419,732.00

      
$4,640,719.00

      
$4,872,755.00


Hotel
Revenues
                        
$7,884,000.00

      
$8,593,560.00

      
$9,366,980.00

      
$9,835,329.00

    
$10,327,095.00



Gross
Revenues
Less
PromoRonal

Credits
                            
$245,851,900.00

    
$267,978,571.00

    
$292,096,642.00

    
$306,701,474.00

    
$322,036,548.00



Less
Comps
                          
$20,948,550.00

     
$22,833,920.00

     
$24,888,972.00

     
$26,133,421.00

     
$27,440,092.00










Net
Cash
Revenue
             
$224,903,350.00

    
$245,144,651.00

    
$267,207,670.00

    
$280,568,053.00

    
$294,596,456.00


JON WOLFE
EVP OPERATIONS  CIO
THE FOUR P’S

•  Product
   –  Significant capital budgeted to refreshing our tangibles and
      service offerings to exceed customer expectation

•  Pricing
   –  Vigilant attention to value proposition

•  Promotion
   –  Multidimensional promotion to encourage 24x7 use of the
      facility by inner, outer, super-regional customers

•  Presentation
   –  The Binion Service Commitment
PRODUCT

•  Our menu of amenities qualifies Trailhead as both
   a tourist and destination and locals gambling
   entertainment venue.
  –  Largest Rooms, Most Suites
  –  Best Quality Food Menus
  –  Live Entertainment in the Largest Showroom
  –  Wellington Golf Club Relationship
  –  Hunting and Fishing Lodge with Championship
     Sporting Clays
  –  First Class RV Park
  –  2000 Slots and 83 Table Games
PRICING

•  Value pricing on Rooms, Food and Beverage
•  Best Odds, Highest Limits for Table Games
•  Loose Slots and Highest Jackpots
•  Reasonably Priced Live and Headliner
   Entertainment and Special Event Ticketing
•  Consumer-based Pricing for Guided Hunting
   and Fishing, Sporting Clays and Golfing
•  Value-Priced RV Park through KOA Affiliation
PROMOTION

•  Multidimensional promotion to encourage
   24x7 use of the facility
•  Geared to attract target customers from
   inner, outer and super-regional market areas
•  Special Emphasis on attracting tourists and
   conventions that will benefit Trailhead and all
   of Sumner County and South Central Kansas.
CUSTOMER TARGETS: 
TOURISTS, INDIVIDUALS AND
SUPER-REGIONALS

•  High Frequency Locals
•  Outer Market Destination Customers
  –  Topeka, KS; Oklahoma City, OK; Tulsa, OK; Little
     Rock, AK; Springfield, MO; Lincoln, NE
•  Super-Regional Destination Customers
  –  Dallas/Ft. Worth, TX; St. Louis, MO; Memphis, TN;
     Denver, CO; Tampa, FL; Philadelphia, PA; New York,
     NY; Los Angeles, CA
PROMOTIONAL TACTICS

•  General Consumer Advertising
     –  Television and Radio
     –  Newspaper and Magazine
     –  Indoor and Outdoor (Billboard)
•  Direct Marketing
     –  Players Club
     –  Cooperation and Integration with Kansas Lottery
•    Internet Presence and eMarketing
•    Special Events and Promotions
•    Headline Entertainment
•    Relationship Marketing
STATE-OWNED PLAYER
LOYALTY CARD PROGRAM
       E''D%6*(




 /'#@)#5)#3)%$('*)
       E''D%6*(                                                                    :$$(*2:2+,$24)$(*5+6(
 /'#@)#5)#3)%$('*)
       E''D%6*(
                             !#$$%'(()*+%-+$().
 /'#@)#5)#3)%$('*)
                                2()34%-',1(5'#




                                                        !#$$%'(()*+%'+,(+%-+$().
                                                             /)#(*,%/'.01()*


            !#$%'()$*+,-)(            !#$%.+/$-)(                     !#$%0(/$-)(                1*$%.+/$-)(




     !2/$(34)$(*5+6(                                     9#)6$7)+,7$2                            ;73(
     ')/78(*+$7)/                                        ')/78(*+$7)/                            ')/78(*+$7)/
     /$5#'%6#7).)#(%-+$().%8/6-9                                                                  F%G H%6#(4$%G I%)#@5*'#.)#(
                                             ?33'1#(%?3(5@(5'#       A),%N5.)%;*'3)$$5#7
     -,'(%6#7).)#(%-+$().%8-6-9                                                                    F%G H%6#(4$%G E5#,5J)%E1#3(5'#,5(+
                                             ?33'1#(%A)3'7#5(5'#      S',1#(*+%BT3,1$5'#%;*'7U
     :'(),%6#7).)#(%-+$().                                                                         H%G K%6#(4$%G L)@),'0.)#(
                                             B*#5#7%'%A)C*D$       -(()%BT3,1$5'#%;*'7*.
     ;'5#(%'%-,)%8;=-9                                                                             K%G M%6#(4$%G N)$(5#7OA)5#).)#(
                                             A)D).0(5'#%'%A)C*D$    /)#(*,%;(*'#%L(I$)
     /1$('.)*%!5'$%-',1(5'#$                                                                        M%G PQ%6#(4$%G N*5#5#7O
                                             A)0'*(5#7%#D%?#,+$5$
                                                                                                     R.0,).)#((5'#
PROMOTIONAL TACTICS

•  General Consumer Advertising
     –  Television and Radio
     –  Newspaper and Magazine
     –  Indoor and Outdoor (Billboard)
•  Direct Marketing
     –  Players Club
     –  Cooperation and Integration with Kansas Lottery
•    Internet Presence and eMarketing
•    Special Events and Promotions
•    Headline Entertainment
•    Relationship Marketing
PRESENTATION
DELIVERY OF SERVICE




           THE BINION SERVICE
              COMMITMENT
EMPLOYEE PROGRAMS

•    We Create a Motivating Environment
•    Mutual Respect
•    Initial and Recurring Training
•    Opportunities for Career Advancement
•    Team and Individual Incentive Programs
•    HOAP Mortgage Assistance Program
•    Occupational and Life Skill Training Programs
•    Employee Involvement in Decision-Making
•    Line Level Interactive Internal Communication
     Sessions
SERVICE EMPOWERMENT

•  More Employees doing a Hundred Things 1%
   Better
  –  Line Level Comp Authority
  –  Grievance Resolution – “Make it Right for the
     Customer”
  –  We provide the employees the tools to effect
     their customer service role that include Training,
     Technology and Tools
  –  Doing things right for the customer the first time,
     every time
FULL TIME EQUIVALENT
EMPLOYEES AT 1ST YEAR
OF OPERATIONS




           $33.9
M
                $59.0
M
                 $68.9
M

      Projected
FTE
First
Year
Payroll
including
Wages,
Benefits
and
Tips

TIMELINES
CONSTRUCTION  ORGANIZATIONAL




      CONSTRUCTION AND
  PRE-OPENING ORGANIZATIONAL
            TIMELINE
TIMELINE: ORGANIZATIONAL
         AND CONSTRUCTION
Task                                                    -24 Months   -21 Months   -18 Months   -12 Months   -9 Months   -6 Months   -3 Months
Acquire Land
Solicit Bids
Award Construction Contracts
Begin Construction
EMS Substation
Begin Construction
Site Prep
EMS Substation
Road Improvement, Signalization, Toll Booth Expansion
Implement Gaming Surveillance
Low Voltage Wiring
Install Administrative FFE
Slot Machine Delivery
Landscaping and Exterior Lighting
Install Hotel FFE
Table Games Delivery
Complete Construction
ORGANIZATION OF SENIOR
    MANAGEMENT
                                                                Marvel

                                                                Gaming

                                                                Manager



                                                                 Marvel

                                                                 Gaming

                                                                President





                                                                                    SVP
and
             SVP

                            EVP
Ops.
       EVP
Govt.

                                                                                    General
          Finance
/

                             CIO
           Affairs

                                                                                    Counsel
          Controller



                                                                Trailhead

                                                                VP
/
GM





                                                                       Exec.
Dir

                                                         Director
                                 Exec.
Dir.
      Director

Exec.
Dir.
   Exec.
Dir.
      Director
   Exec.
Dir.
                  FB
/
       Exec.
Dir.
                                  Director

                                                          Table
                                   Finance
/
       Internal

   IT
           HR
           Slot
Ops
   Security
                    Hotel
        Mktg.
                                    Surveillance

                                                         Games
                                       CFO
           Audit

                                                                         Ops.

KAREN GREENE
SVP  GENERAL COUNSEL
REGULATORY
COMPLIANCE
•  Pro-Active, Not Just Reactive
•  Above and Beyond
•  We’re In This Together
PRO-ACTIVE APPROACH

•  Our goal is to be pro-active rather than react
   only when a problem arises
•  By being proactive with our concise policies
   and detailed training programs in place, we are
   able to prevent potential problems from ever
   happening
ABOVE AND BEYOND

•  Required compliance initiatives:
    –    Internal Controls
    –    Security
    –    Surveillance
    –    Problem Gaming

•  Voluntary compliance initiatives:
    –    Code of Conduct (Ethics) for all employees
    –    Ethics hotline, with direct access to Compliance officer
    –    Background checks for all employees
    –    Internal Compliance Committee:
          •    President
          •    General Counsel/Compliance Officer
          •    General Manager
          •    Director of Internal Audit
          •    Outside independent gaming expert
          •    Will monitor internal policies, internal audits  all compliance matters
WE’RE IN THIS
TOGETHER
•  Relationship strategy with regulators:

  –  Not Adversarial
  –  We’re in this together because we both want the
     same thing – a successful Sumner County lottery
     gaming enterprise
WE’RE PROUD OF HOW
   WE DO BUSINESS
WE’RE GOING

 “ALL IN”
IN WELLINGTON
WE’RE GOING “ALL IN”
IN WELLINGTON
•    We under-promise and over-deliver.
•    This project is our ONLY priority.
•    The Binion Family Trust money is fully at risk; not private investor or public
     shareholder money that has limited concentrated risk in Kansas
•    We’re talking about what we’re actually building, not what we might build in a later
     phase.
•    We’re guaranteeing our $393M investment, increasing Kansas’s share of our
     revenue to 32% when we reach $250M in GGR, and 37% when we exceed $300M.
•    We project the largest workforce with the greatest economic impact over the life
     of the contract.
•    We’ve committed an additional 1% of our GGR to economic development in
     Sumner County – almost $44M.
•    We’re providing HOAP to incent home ownership in Sumner County
•    We have pledged to design and implement a card-based loyalty system for the
     Kansas Lottery Commission at our cost.
•    We will foster our reputation for down-home community involvement – we will
     earn your Trust.
THANK YOU!

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2.0 marvel gaming presentation part 4

  • 3. CUMULATIVE 1% OF GROSS GAMING REVENUE TO ECONOMIC DEVELOPMENT FUND 1.  Values
are
cumulaRve
in
millions
of
dollars
 2.  1%
of
Gross
Gaming
Revenue
less
PromoRonal
Credits

  • 4. CUMULATIVE 1% OF GROSS GAMING REVENUE TO ECONOMIC DEVELOPMENT FUND 1.  Values
are
cumulaRve
in
millions
of
dollars
 2.  1%
of
Gross
Gaming
Revenue
less
PromoRonal
Credits

  • 5. SECOND MAJOR DIFFERENCE THE HOME OWNERSHIP ASSISTANCE PROGRAM “HOAP”
  • 6. HOME OWNERSHIP ASSISTANCE PROGRAM (HOAP) •  Why build an affordable housing project when you can make existing housing more affordable? •  We match the employee down payment on the purchase of a home in Sumner county •  Up to 5% of the loan to a maximum of $7,500 per employee •  We estimate 1,176 employees will take advantage of this program over 15 years in the amount of over $8 Million Dollars
  • 7. PARTNERS WITH LOCAL TRADES The Building Construction Trades Council OF Central Western Kansas
  • 8. THIRD MAJOR DIFFERENCE CONSTRUCTION SPENDING GUARANTEE
  • 9. CONSTRUCTION SPENDING GUARANTEE •  We will build and operate everything we planned in our initial proposal DAY ONE, with no additional phases •  If costs come in under $393 million dollars, we have guaranteed to pay half of any savings to Kansas •  We commit to opening within 24 months of selection as Lottery Facility Manager
  • 10. FOURTH MAJOR DIFFERENCE STATE-OWNED PLAYER LOYALTY CARD SYSTEM
  •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
  • 12. FIFTH MAJOR DIFFERENCE RELIABILITY OF ACHIEVING REVENUE PROJECTIONS IN OUR “RIGHT SIZED” PROJECT
  • 13. CBRE GLOBAL GAMING GROUP CLIENTS DIAMONDHEAD CROWN LIMITED CASINO CORPORATION EDGE-STAR GOLDMAN SACHS FOCUS GROUP ISLE OF CAPRI PARTNERS MARRIOTT MIZUHO MACQUARIE BANK MGM MIRAGE INTERNATIONAL CORPORATE BANK SOCIETE GENERAL NAVEGANTE PINNACLE CORPORATE AND MORGAN STANLEY GROUP ENTERTAINMENT INVESTMENT BANKING ST. CROIX SINGAPORE STATION CASINOS CHIPPEWA WHITEHALL LTD. GOVERNMENT INDIANS This
is
only
a
sampling
of
the
CBRE
Global
Gaming
Group
Client
List.

  • 14. MARKET COMPETITION A SUMNER COUNTY CASINO WILL BE A VIRTUAL MONOPOLY
  • 15. FINANCIAL PROJECTIONS THE LOGIC OF OUR FINANCIAL PROJECTIONS FACTORING IN THE “REALITY DYNAMICS” OF RUNNING A CASINO
  • 16. COMPARING TUNICA AND WELLINGTON MARKETS Market
 Centerpoint
 Popula8on
 Adult
Popula8on
 Households
 Average
 Total
Income
 within
75
miles
 over
24
years
 Household
 in
Market
 of
Centerpoint
 Income
 Memphis
Market
 Tunica
 1717068
 1078294
 655962
 
$50,730

 
$33,276,867,618

 Wichita
Market
 Wellington
 872019
 560406
 342974
 
$52,903

 
$18,144,520,720

 

Wichita
as
Percent
of
Memphis
Market
 51%
 52%
 52%
 104%
 55%
 Adults
Who
 Percentage
 Casino
Revenue
 Visited
a
 of
Adults
Who
 Poten8al
 Casino
in
2002
 Gambled
in
2002
 357035
 33%
 
$1,174,439,000

 139898
 25%
 
$477,650,800

 39%
 75%
 41%
 Wichita
Region
Gaming
Revenue
Poten8al
 Based
on
52%
of
Memphis
Actual
 
$610,708,280.00

 Discounted
for
75%
of
Memphis
Propensity
 
$458,031,210.00

 Increased
104%
of
Memphis
Household
Income
 
$477,650,800.37

 Current
Gaming
units
in
Market
 
Slots
in
Market
 Tables
in
Market
 Memphis
Market
 13911
 361
 Wichita
Market
 2881
 25
 Current
ra8o
of
Memphis
to
Wichita
arera
 21%
 7%
 Gaming
Units
in
market
including
Trailhead
 4881
 108
 Ra8o
of
Memphis
to
Wichita
with
Trailhead
 35%
 30%
 Adults
per
gaming
unit
 Adults/Slot
 Adults/Table
 Current
Adults
per
slot
in
MemphisMarket
 78
 2987
 Current
Adults
per
slot
in
Wichita
Market
 195
 22416
 Adults
per
slots
with
Trailhead
in
Market
 115
 5189
 Poten8al
Gaming
Revenues
in
75
miles
circle
based
Solely
on
Fair
Share
 of
Gaming
Posi8ons
 Trailhead
Casino
 2498
posiRons

 45%
 
$214,942,860

 All
Other
Casinos
in
75
mile
circle
 3031
posiRons
 55%
 
$262,707,940


  • 17. DEMOGRAPHIC AND PROPENSITY MATRIX Demographic Market Segment and Propensity Projection Estimated Gaming Revenue from WELLINGTON, KANSAS CASINO in first stable year (3rd full year) of operation Distance Population Wellington Propensity Potential Annual Average Revenue Potential Wellington Wellington from Casino over age 21 share Gamers Visits loss per trip in Market Trips Share of Market 0- 10 miles 7143 100% 0.45 3214 25 $41.00 $3,294,708.75 80359 $3,294,708.75 10-25 miles 106180 95% 0.4 42472 18 $65.00 $49,692,240.00 726271 $47,207,628.00 25-50 miles 374934 80% 0.35 131227 15 $82.00 $161,409,087.00 1574723 $129,127,269.60 50-100 miles 395323 40% 0.26 102784 12 $92.00 $113,473,513.92 493363 $45,389,405.57 TOTAL RESIDENT GAMERS 2874716 $225,019,011.92 Okla Tourists +100 miles 1297091 8% 0.4 518836 6 $90.00 $280,171,656.00 249041 $22,413,732.48 All other Tourists +100-200 miles 2805999 2% 0.4 1122400 2 $100.00 $224,479,920.00 44896 $4,489,598.40 Invited Premium Gamblers 1700 100% 1 1700 1.2 $2,500.00 $5,100,000.00 2040 $5,100,000.00 Transient intercept on I35 160 29000 100% 1 29000 1 $40.00 $1,160,000.00 29000 $1,160,000.00 TOTAL TOURIST GAMERS 324977 $33,163,330.88 TOTAL POTENTIAL GGR $258,182,342.80 $838,781,125.67 3199693 $258,182,342.80
  • 18. FIVE YEAR ASSUMPTIONS ASSUMPTIONS
 2011
 2012
 2013
 2014
 2015
 Number
of
slots
 2000
 2000
 2000
 2000
 2000
 Aver
w/p/u
per
slot
 
$256.75

 
$280.22

 
$305.94

 
$321.42

 
$337.69

 Number
of
Table
games
 65
 65
 65
 65
 65
 Aver
w/p/u
per
table
 
$1,001.54

 
$1,103.29

 
$1,204.58

 
$1,265.53

 
$1,316.53

 slot
win/patron/day
 
$79.00

 
$80.58

 
$83.00

 
$85.49

 
$88.05

 



Annual
increase
win/pat
 0
 2%
 3%
 3%
 3%
 


Total
slot
patron
count
 6500
 6955
 7372.3
 7519.746
 7670.14092
 


Annual
slot
patron
increase
 0%
 7%
 6%
 0.02
 0.02
 table
win/patron/day
 
$93.00

 
$94.86

 
$97.71

 
$100.64

 
$103.66

 


Annual
increase
win/pat
 0%
 2%
 3%
 3%
 3%
 


Total
table
patron
count
 700
 756
 801.36
 817.3872
 825.561072
 


Annual
table
patron
increase
 0%
 8%
 6%
 0.02
 0.01
 Total
daily
patron
count
 7200
 7711
 8174
 8337
 8496
 





Annual
patron
increase
 Poker
Revenue
per
day
 
$16,438.00

 
$16,931.14

 
$17,439.07

 
$17,962.25

 
$18,501.11

 




Annual
increase
in
poker
rev
 0%
 3%
 3%
 3%
 3%
 FB
rev
as
%
of
GGR
 14%
 14%
 14%
 14%
 14%
 Retail
rev
as
%
of
GGR
 2%
 2%
 2%
 2%
 2%
 Hotel
Revenue/day
 $21,600

 
$23,500.00

 
$25,800.00

 
$27,000.00

 
$29,000.00

 Promo
credits
 








as
%
of
slot
rev
 6%
 6%
 6%
 6%
 6%
 Comps
as
%
of
GGR
 10%
 10%
 10%
 10%
 10%
 KEY
ASSUMPTIONS
 Hotel
Occupancy
 90%
 90%
 90%
 90%
 90%
 Average
Daily
Room
Rate
 
$80.00

 
$87.04

 
$95.56

 
$100.00

 
$107.41

 Comps
as
a
percentage
of
ADR
 10%
 10%
 10%
 10%
 10%
 PromoRonal
Credits
as
%
of
slot
win
 6%
 6%
 6%
 6%
 6%
 F

B
Sales
as
a
percentage
of
GGR
 14%
 14%
 14%
 14%
 14%
 Slot
Revenue
per
patron
per
day
 
$79.00

 
$80.58

 
$83.00

 
$85.49

 
$88.05

 Table
Revenue
per
patron
per
day
 
$93.00

 
$94.86

 
$97.71

 
$100.64

 
$103.66

 Win
per
slot
machine
per
day
 
$256.75

 
$280.22

 
$305.94

 
$321.42

 
$337.69

 Win
per
table
game
per
day
 
$1,001.54

 
$1,103.29

 
$1,204.58

 
$1,265.53

 
$1,316.53

 Growth
assumpRons
 




Win
per
unit
in
Slots
 
0%
 9%
 9%
 5%
 5%
 




Win
per
unit
in
Table
Games
 
0%
 12%
 9%
 5%
 4%
 




Win
per
patron
 
0%
 2%
 3%
 3%
 3%
 




Number
of
gaming
patrons
visits
 
0%
 7%
 6%
 2%
 2%
 



Revenue
growth
in
ADR
 
0%
 9%
 10%
 5%
 7%
 



CummulaRve
Revenue
Growth
Rate
 
0%
 9%
 9%
 5%
 5%

  • 19. REVENUE SUMMARY SUMMARY
OF
GAMING
AND
NON
GAMING
REVENUE
PROJECTIONS
DURING
FIRST
FIVE
YEARS
OF
OPERATION
 FINANCIALS
 Year
1
 Year
2
 Year
3
 Year
4
 Year
5
 REVENUES
 Gross
Slot
Revenue
 
$187,610,000.00

 
$204,494,900.00

 
$222,899,441.00

 
$234,044,413.00

 
$245,746,634.00

 




Less
PromoRonal
Credits
 
$(11,256,600.00)
 
$(12,269,694.00)
 
$(13,373,967.00)
 
$(14,042,665.00)
 
$(14,744,798.00)
 Net
Taxable
Slot
Revenue
 
$176,353,400.00

 
$192,225,206.00

 
$209,525,474.00

 
$220,001,748.00

 
$231,001,836.00

 Gross
Table
Revenue
 
$23,725,000.00

 
$25,860,250.00

 
$28,187,673.00

 
$29,597,056.00

 
$31,076,909.00

 Poker
Revenue
 
$6,000,000.00

 
$6,540,000.00

 
$7,128,600.00

 
$7,485,030.00

 
$7,859,281.00

 


NET
Taxable
Gaming
Revenue
 
$206,078,400.00

 
$224,625,456.00

 
$244,841,747.00

 
$257,083,834.00

 
$269,938,026.00

 Food
Revenues
 
$16,169,500.00

 
$17,624,755.00

 
$19,210,983.00

 
$20,171,532.00

 
$21,180,109.00

 Beverage
Revenues
 
$12,000,000.00

 
$13,080,000.00

 
$14,257,200.00

 
$14,970,060.00

 
$15,718,563.00

 Retail

Other
Revenues
 
$3,720,000.00

 
$4,054,800.00

 
$4,419,732.00

 
$4,640,719.00

 
$4,872,755.00

 Hotel
Revenues
 
$7,884,000.00

 
$8,593,560.00

 
$9,366,980.00

 
$9,835,329.00

 
$10,327,095.00

 Gross
Revenues
Less
PromoRonal
 Credits
 
$245,851,900.00

 
$267,978,571.00

 
$292,096,642.00

 
$306,701,474.00

 
$322,036,548.00

 Less
Comps
 
$20,948,550.00

 
$22,833,920.00

 
$24,888,972.00

 
$26,133,421.00

 
$27,440,092.00

 





Net
Cash
Revenue
 
$224,903,350.00

 
$245,144,651.00

 
$267,207,670.00

 
$280,568,053.00

 
$294,596,456.00


  • 21. THE FOUR P’S •  Product –  Significant capital budgeted to refreshing our tangibles and service offerings to exceed customer expectation •  Pricing –  Vigilant attention to value proposition •  Promotion –  Multidimensional promotion to encourage 24x7 use of the facility by inner, outer, super-regional customers •  Presentation –  The Binion Service Commitment
  • 22. PRODUCT •  Our menu of amenities qualifies Trailhead as both a tourist and destination and locals gambling entertainment venue. –  Largest Rooms, Most Suites –  Best Quality Food Menus –  Live Entertainment in the Largest Showroom –  Wellington Golf Club Relationship –  Hunting and Fishing Lodge with Championship Sporting Clays –  First Class RV Park –  2000 Slots and 83 Table Games
  • 23. PRICING •  Value pricing on Rooms, Food and Beverage •  Best Odds, Highest Limits for Table Games •  Loose Slots and Highest Jackpots •  Reasonably Priced Live and Headliner Entertainment and Special Event Ticketing •  Consumer-based Pricing for Guided Hunting and Fishing, Sporting Clays and Golfing •  Value-Priced RV Park through KOA Affiliation
  • 24. PROMOTION •  Multidimensional promotion to encourage 24x7 use of the facility •  Geared to attract target customers from inner, outer and super-regional market areas •  Special Emphasis on attracting tourists and conventions that will benefit Trailhead and all of Sumner County and South Central Kansas.
  • 25. CUSTOMER TARGETS: TOURISTS, INDIVIDUALS AND SUPER-REGIONALS •  High Frequency Locals •  Outer Market Destination Customers –  Topeka, KS; Oklahoma City, OK; Tulsa, OK; Little Rock, AK; Springfield, MO; Lincoln, NE •  Super-Regional Destination Customers –  Dallas/Ft. Worth, TX; St. Louis, MO; Memphis, TN; Denver, CO; Tampa, FL; Philadelphia, PA; New York, NY; Los Angeles, CA
  • 26. PROMOTIONAL TACTICS •  General Consumer Advertising –  Television and Radio –  Newspaper and Magazine –  Indoor and Outdoor (Billboard) •  Direct Marketing –  Players Club –  Cooperation and Integration with Kansas Lottery •  Internet Presence and eMarketing •  Special Events and Promotions •  Headline Entertainment •  Relationship Marketing
  •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
  • 28. PROMOTIONAL TACTICS •  General Consumer Advertising –  Television and Radio –  Newspaper and Magazine –  Indoor and Outdoor (Billboard) •  Direct Marketing –  Players Club –  Cooperation and Integration with Kansas Lottery •  Internet Presence and eMarketing •  Special Events and Promotions •  Headline Entertainment •  Relationship Marketing
  • 29. PRESENTATION DELIVERY OF SERVICE THE BINION SERVICE COMMITMENT
  • 30. EMPLOYEE PROGRAMS •  We Create a Motivating Environment •  Mutual Respect •  Initial and Recurring Training •  Opportunities for Career Advancement •  Team and Individual Incentive Programs •  HOAP Mortgage Assistance Program •  Occupational and Life Skill Training Programs •  Employee Involvement in Decision-Making •  Line Level Interactive Internal Communication Sessions
  • 31. SERVICE EMPOWERMENT •  More Employees doing a Hundred Things 1% Better –  Line Level Comp Authority –  Grievance Resolution – “Make it Right for the Customer” –  We provide the employees the tools to effect their customer service role that include Training, Technology and Tools –  Doing things right for the customer the first time, every time
  • 32. FULL TIME EQUIVALENT EMPLOYEES AT 1ST YEAR OF OPERATIONS $33.9
M
 $59.0
M
 $68.9
M
 Projected
FTE
First
Year
Payroll
including
Wages,
Benefits
and
Tips

  • 33. TIMELINES CONSTRUCTION ORGANIZATIONAL CONSTRUCTION AND PRE-OPENING ORGANIZATIONAL TIMELINE
  • 34. TIMELINE: ORGANIZATIONAL AND CONSTRUCTION Task -24 Months -21 Months -18 Months -12 Months -9 Months -6 Months -3 Months Acquire Land Solicit Bids Award Construction Contracts Begin Construction EMS Substation Begin Construction Site Prep EMS Substation Road Improvement, Signalization, Toll Booth Expansion Implement Gaming Surveillance Low Voltage Wiring Install Administrative FFE Slot Machine Delivery Landscaping and Exterior Lighting Install Hotel FFE Table Games Delivery Complete Construction
  • 35. ORGANIZATION OF SENIOR MANAGEMENT Marvel
 Gaming
 Manager
 Marvel
 Gaming
 President
 SVP
and
 SVP
 EVP
Ops.
 EVP
Govt.
 General
 Finance
/
 CIO
 Affairs
 Counsel
 Controller
 Trailhead
 VP
/
GM
 Exec.
Dir
 Director
 Exec.
Dir.
 Director
 Exec.
Dir.
 Exec.
Dir.
 Director
 Exec.
Dir.
 FB
/
 Exec.
Dir.
 Director
 Table
 Finance
/
 Internal
 IT
 HR
 Slot
Ops
 Security
 Hotel
 Mktg.
 Surveillance
 Games
 CFO
 Audit
 Ops.

  • 36. KAREN GREENE SVP GENERAL COUNSEL
  • 37. REGULATORY COMPLIANCE •  Pro-Active, Not Just Reactive •  Above and Beyond •  We’re In This Together
  • 38. PRO-ACTIVE APPROACH •  Our goal is to be pro-active rather than react only when a problem arises •  By being proactive with our concise policies and detailed training programs in place, we are able to prevent potential problems from ever happening
  • 39. ABOVE AND BEYOND •  Required compliance initiatives: –  Internal Controls –  Security –  Surveillance –  Problem Gaming •  Voluntary compliance initiatives: –  Code of Conduct (Ethics) for all employees –  Ethics hotline, with direct access to Compliance officer –  Background checks for all employees –  Internal Compliance Committee: •  President •  General Counsel/Compliance Officer •  General Manager •  Director of Internal Audit •  Outside independent gaming expert •  Will monitor internal policies, internal audits all compliance matters
  • 40. WE’RE IN THIS TOGETHER •  Relationship strategy with regulators: –  Not Adversarial –  We’re in this together because we both want the same thing – a successful Sumner County lottery gaming enterprise
  • 41. WE’RE PROUD OF HOW WE DO BUSINESS
  • 42. WE’RE GOING “ALL IN” IN WELLINGTON
  • 43. WE’RE GOING “ALL IN” IN WELLINGTON •  We under-promise and over-deliver. •  This project is our ONLY priority. •  The Binion Family Trust money is fully at risk; not private investor or public shareholder money that has limited concentrated risk in Kansas •  We’re talking about what we’re actually building, not what we might build in a later phase. •  We’re guaranteeing our $393M investment, increasing Kansas’s share of our revenue to 32% when we reach $250M in GGR, and 37% when we exceed $300M. •  We project the largest workforce with the greatest economic impact over the life of the contract. •  We’ve committed an additional 1% of our GGR to economic development in Sumner County – almost $44M. •  We’re providing HOAP to incent home ownership in Sumner County •  We have pledged to design and implement a card-based loyalty system for the Kansas Lottery Commission at our cost. •  We will foster our reputation for down-home community involvement – we will earn your Trust.