This was the presentation I helped create for the Leeds Case Competition in Boulder, CO. We were challenged by Ball Corporation to increase recycling rates across the country in an cost effective manner. We placed in the top three (out of 65 entries) with the following presentation and idea. We had 15 minutes to give the presentation so only the high level details are included, although we have the minute details figure out.

1. A Grassroots Driven “Can”paign to IncreaseCommunity Recycling Mt. Bierstadt Block, Deters, Oppor, Kremer

2. How can a single solution address the Uniqueness and Requirements of each Community?

3. Developing the Solution Goals and Objectives: Simple Local Adaptability Scalable Low Cost Sustainable Drive Action

4. How can a single solution address the Uniqueness and Requirements of each Community?

5. Developing a Sustainable Solution The Action (Movement) does not effectively drive The Driver (Contest) The Support (Education)

7. Support Channels

8. Financials

9. The Movement: Looking to the Future

11. Ideas pulled from community

12. Product / Process / Policy

14. Project Workbook

15. Project Workbook

16. Project Workbook

17. Project Workbook

18. Municipality Awareness Communities inherently different Media channel guidance Newspaper Radio Printed Materials Community Events / Rallies Fundraising Campaigns Social Media

19. Digital Toolbox CVP website Push contest to municipalities CanU.org Pulls participants from the community Social media Supports contest and educate participants

20. CVP Partnership

21. CVP Partnership Push to municipalities Education for community champions Resource for recycling facts Case studies of best practices

23. Evaluation Criteria

24. Participants will create a profile

26. How Recycling Works

27. Recycling Facts

30. Digital Toolbox Social media hub Recycling facts and trivia Discussions and conversations Share with friends and family

31. Digital Toolbox

32. Digital Toolbox Social media hub Can and recycling facts and trivia Discussions and conversations Share with friends and family Can facts and recycling Tweets of the day Contest updates Tool for conversations Hashtag campaigns

33. Why Education? Groundwork to sustain movement Without understanding the problem, no urge to recycle Target solutions to specific problems Promote benefits of using metal cans

37. Securing donations

38. Judging submissions Printing materials $1,000 Distribution of materials $1,000 Total Cost $32,000 Bottom Line: Municipalities can reduce contest costs by using volunteers, interns, and receiving in-kind donations

39. www.CanU.org

40. Just the Beginning… Learning Tool A little more of this, a little less of that Ball’s investment

41. Sustainable Solution Developed The Action Contest does not effectively drive The Driver Education Movement The Support

42. Movement Contest Education

43. Movement

44. Mainstream becomes Movement Movement

46. Assessment of Goals / Objectives

47. Goal Simple Local Adaptability Scalable Low Cost Sustainable Drive Action

49. Energized through sense of community

50. Future

51. Low risk and exit plan