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A team dedicated in providing the
best in inventory marketing for the
Automotive Industry.

www.LotVantage.com

Sales:(866) 881-3229
1

WHY

LOTVANTAGE?
Build your perfect inventory marketing product.
Pick and choose the applications your business is missing.

”Functions like an App store”

Pick the apps your business needs.
Additional apps… Additional leads!

www.LotVantage.com

Sales:(866) 881-3229 ext 212

Market your inventory to seven of the
Top 10 most visited websites in the US
and Canada.

Never miss a lead! Track and manage
leads within the application down to
listening to the phone call.
2

Dedicated team of
professionals

Preparation
LotVantage’s Marketing Dept.
creates content for your Sales &
Marketing Teams branded to your
company.

www.LotVantage.com

Sales:(866) 881-3229 ext 212

Empowerment
Our Account Managers keep your
company current on marketplace
conditions and product
enhancements

Support
LotVantage can be your support
team. What works best for your
business? LotVantage provides
options for direct Level 1 support.
3

Our Products
“Providing services that captures the audience.”

www.LotVantage.com

Sales:(866) 881-3229 ext 212
4

Products explained
Craigslist/ Backpage:
Two of the top classified markets in the world
Consumers haven’t stopped using Craigslist to find their
next car. Are your dealers missing out on hundreds of
leads a month? Dealers are experiencing 8 times as
many leads per ad.
 Payment Profile for every type of user
 Budget Manager
 Post Multiple Vehicles
 Vehicle Specific Landing Pages
 Lead Tracking

www.LotVantage.com

Sales:(866) 881-3229 ext 212
Products explained

 Pick your templates and start posting vehicles to eBay
 Push to all markets: National, Local, and Classifieds
 Vehicle information ready for auction
 Easily create and manage multiple auctions at any time
 Communicate directly with buyers through the app
 Every bid is an instant verified lead including:
Name, Location, Phone, Email, Vehicle, and Bid amount
 Use the bidding list as a platform for marketing and sales campaigns

www.LotVantage.com

Sales:(866) 881-3229 ext 212

5
6

Products explained

 Create YouTube channels with embedded meta tags made to increase
SEO efforts. Optimized.
 Manage your Social Media in one place.
 Post vehicles directly to your YouTube channels as well as other
popular video sites.
 Use video to promote Vehicles, RV’s, Boats, Powersports and more…

www.LotVantage.com

Sales:(866) 881-3229 ext 212
Products explained

 Mobile internet users exceeded desktop users globally
 Intuitive website that understands each users mobile phone
 Mobile optimization is no longer optional









www.LotVantage.com

Sales:(866) 881-3229 ext 212

55% Compare features
47% Compare prices
44% Read general car/truck information
34% Navigate to a dealership
31% Call a dealership
24% Locate a dealership
23% Search a dealerships inventory
17% Make and appointment for a test drive

7
8

The

Landing
Line-up
Page

Facebook optimized
landing page

www.LotVantage.com

Sales:(866) 881-3229 ext 212

Responsive layout

Landing pages

Mobile Inventory
2

Product explained
Craigslist & Backpage:
Two of the top classified markets in the world
Consumers haven’t stopped using Craigslist to find their
next car, are your dealers missing out on hundreds of
leads a month? Dealers are experiencing 8 times as
many leads per ad.
 Payment Profile for every type of user.
 Budget Manager
 Post Multiple Vehicles
 Vehicle Specific Landing Pages
 Lead Tracking.

www.LotVantage.com

Sales:(866) 881-3229 ext 212
3

Craigslist
Advertising on Craigslist has never been easier.
Pick a vehicle to list…

www.LotVantage.com

Sales:(866) 881-3229 ext 212
4

Craigslist
Post vehicle immediately, or select up to 50 vehicles to list to Craigslist.
When ready, user hits ‘post’ and ads are sent to Craigslist automatically. Budget Manager tracks Craigslist fees if applicable.

www.LotVantage.com

Sales:(866) 881-3229 ext 212
5

Craigslist
Ads post to Craigslist at time intervals user sets. Payments to Craigslist process seamlessly within application.

www.LotVantage.com

Sales:(866) 881-3229 ext 212
6

Craigslist
Every ad is unique.
100s of template combinations
keep ads fresh.
Photo overlay includes call tracking

Up to 24 photos

Embedded URL to Landing
Page

Searchable vehicle info

www.LotVantage.com

Sales:(866) 881-3229 ext 212
7

Craigslist
Click traffic is
routed to Vehicle
Specific Landing
Page. Shopper
information is
collected.

Call Tracking Number

Lead Form

Schedule a test drive

Credit Application

Trade-in Appraisal Form

www.LotVantage.com

Sales:(866) 881-3229 ext 212
8

Craigslist
100% of leads are tracked and recorded. Option to export to CRM system.

www.LotVantage.com

Sales:(866) 881-3229 ext 212
9

Backpage
It doesn’t get any easier.
User selects their marketplace and ads automatically export to Backpage.com

www.LotVantage.com

Sales:(866) 881-3229 ext 212
2

WHY

Video and Social
Media?
”The Stats Don’t Lie”

188.7 million people in the US watched 46
billion online content videos in September
2013. The average American spent more than
20 hours watching online video. -Comscore,
2013

www.LotVantage.com

Sales:(866) 881-3229 ext 212

Retail site visitors who view video stay two
minutes longer on average and are 64% more
likely to purchase than other visitors. Comscore, 2012

YouTube traffic ranks #3 overall and visitors
spend an average of 18:02 minutes on the site
daily. -Alexa 2014
3

Video
 Create YouTube channels with embedded meta tags made to increase
SEO efforts. Optimized.
 Manage your Social Media in one place.
 Post vehicles directly to your YouTube channels as well as other
popular video sites.
 Use video to promote Vehicles, RV’s, Boats, Powersports and more…

www.LotVantage.com

Sales:(866) 881-3229 ext 212
4

Video
Manage your settings in one place.
One time set up to begin sending videos.

www.LotVantage.com

Sales:(866) 881-3229 ext 212
5

Social
Engagement

 LotVantage turns Facebook & Twitter into free classified marketplaces.
 Sync Facebook & Twitter once and start generating posts to engage with
your fans
 Followers can repost your vehicles and help create a marketing buzz
 Social media has matured to the point where it’s intersecting with SEO to
help determine search rankings.

www.LotVantage.com

Sales:(866) 881-3229 ext 212
2

eBay explained

 Pick your templates and start posting vehicles to eBay
 Push to all markets: National, Local, and Classifieds
 Vehicle information ready for auction
 Easily create and manage multiple auctions at any time
 Communicate directly with buyers through the app
 Every bid is an instant verified lead including:
Name, Location, Phone, Email, Vehicle, and Bid amount
 Use the bidding list as a platform for marketing and sales campaigns

www.LotVantage.com

Sales:(866) 881-3229 ext 212
3

eBay
Creating an eBay auction has never been easier.
Pick a vehicle to list…

www.LotVantage.com

Sales:(866) 881-3229 ext 212
4

eBay
Vehicle information is ready for auction.
Edit listing details.

www.LotVantage.com

Sales:(866) 881-3229 ext 212
5

eBay
Choose your auction template.
Preview listing. Post.

Create a consistent
online presence with
your eBay store to
match your website.

www.LotVantage.com

Sales:(866) 881-3229 ext 212
6

eBay
Manage multiple auctions from a single interface.

www.LotVantage.com

Sales:(866) 881-3229 ext 212

Every Lead is a
qualified buyer:
Name,
Location,
Phone, Email,
Vehicle and Bid
Amount
9

Let’s talk
SIMPLE. EFFICIENT. EFFECTIVE. THE PERFECT SOLUTION..

Headquarters: Tampa
(813) 549-7248
mbadders@lotvantage.com

www.LotVantage.com

Sales:(866) 881-3229 ext 212

You can find more information at:
www.lotvantage.com

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Michael Badders LotVantage overview automotive dealer software product Craigslist Ebay Video Backpage Mobile Websites

  • 1. A team dedicated in providing the best in inventory marketing for the Automotive Industry. www.LotVantage.com Sales:(866) 881-3229
  • 2. 1 WHY LOTVANTAGE? Build your perfect inventory marketing product. Pick and choose the applications your business is missing. ”Functions like an App store” Pick the apps your business needs. Additional apps… Additional leads! www.LotVantage.com Sales:(866) 881-3229 ext 212 Market your inventory to seven of the Top 10 most visited websites in the US and Canada. Never miss a lead! Track and manage leads within the application down to listening to the phone call.
  • 3. 2 Dedicated team of professionals Preparation LotVantage’s Marketing Dept. creates content for your Sales & Marketing Teams branded to your company. www.LotVantage.com Sales:(866) 881-3229 ext 212 Empowerment Our Account Managers keep your company current on marketplace conditions and product enhancements Support LotVantage can be your support team. What works best for your business? LotVantage provides options for direct Level 1 support.
  • 4. 3 Our Products “Providing services that captures the audience.” www.LotVantage.com Sales:(866) 881-3229 ext 212
  • 5. 4 Products explained Craigslist/ Backpage: Two of the top classified markets in the world Consumers haven’t stopped using Craigslist to find their next car. Are your dealers missing out on hundreds of leads a month? Dealers are experiencing 8 times as many leads per ad.  Payment Profile for every type of user  Budget Manager  Post Multiple Vehicles  Vehicle Specific Landing Pages  Lead Tracking www.LotVantage.com Sales:(866) 881-3229 ext 212
  • 6. Products explained  Pick your templates and start posting vehicles to eBay  Push to all markets: National, Local, and Classifieds  Vehicle information ready for auction  Easily create and manage multiple auctions at any time  Communicate directly with buyers through the app  Every bid is an instant verified lead including: Name, Location, Phone, Email, Vehicle, and Bid amount  Use the bidding list as a platform for marketing and sales campaigns www.LotVantage.com Sales:(866) 881-3229 ext 212 5
  • 7. 6 Products explained  Create YouTube channels with embedded meta tags made to increase SEO efforts. Optimized.  Manage your Social Media in one place.  Post vehicles directly to your YouTube channels as well as other popular video sites.  Use video to promote Vehicles, RV’s, Boats, Powersports and more… www.LotVantage.com Sales:(866) 881-3229 ext 212
  • 8. Products explained  Mobile internet users exceeded desktop users globally  Intuitive website that understands each users mobile phone  Mobile optimization is no longer optional         www.LotVantage.com Sales:(866) 881-3229 ext 212 55% Compare features 47% Compare prices 44% Read general car/truck information 34% Navigate to a dealership 31% Call a dealership 24% Locate a dealership 23% Search a dealerships inventory 17% Make and appointment for a test drive 7
  • 9. 8 The Landing Line-up Page Facebook optimized landing page www.LotVantage.com Sales:(866) 881-3229 ext 212 Responsive layout Landing pages Mobile Inventory
  • 10. 2 Product explained Craigslist & Backpage: Two of the top classified markets in the world Consumers haven’t stopped using Craigslist to find their next car, are your dealers missing out on hundreds of leads a month? Dealers are experiencing 8 times as many leads per ad.  Payment Profile for every type of user.  Budget Manager  Post Multiple Vehicles  Vehicle Specific Landing Pages  Lead Tracking. www.LotVantage.com Sales:(866) 881-3229 ext 212
  • 11. 3 Craigslist Advertising on Craigslist has never been easier. Pick a vehicle to list… www.LotVantage.com Sales:(866) 881-3229 ext 212
  • 12. 4 Craigslist Post vehicle immediately, or select up to 50 vehicles to list to Craigslist. When ready, user hits ‘post’ and ads are sent to Craigslist automatically. Budget Manager tracks Craigslist fees if applicable. www.LotVantage.com Sales:(866) 881-3229 ext 212
  • 13. 5 Craigslist Ads post to Craigslist at time intervals user sets. Payments to Craigslist process seamlessly within application. www.LotVantage.com Sales:(866) 881-3229 ext 212
  • 14. 6 Craigslist Every ad is unique. 100s of template combinations keep ads fresh. Photo overlay includes call tracking Up to 24 photos Embedded URL to Landing Page Searchable vehicle info www.LotVantage.com Sales:(866) 881-3229 ext 212
  • 15. 7 Craigslist Click traffic is routed to Vehicle Specific Landing Page. Shopper information is collected. Call Tracking Number Lead Form Schedule a test drive Credit Application Trade-in Appraisal Form www.LotVantage.com Sales:(866) 881-3229 ext 212
  • 16. 8 Craigslist 100% of leads are tracked and recorded. Option to export to CRM system. www.LotVantage.com Sales:(866) 881-3229 ext 212
  • 17. 9 Backpage It doesn’t get any easier. User selects their marketplace and ads automatically export to Backpage.com www.LotVantage.com Sales:(866) 881-3229 ext 212
  • 18. 2 WHY Video and Social Media? ”The Stats Don’t Lie” 188.7 million people in the US watched 46 billion online content videos in September 2013. The average American spent more than 20 hours watching online video. -Comscore, 2013 www.LotVantage.com Sales:(866) 881-3229 ext 212 Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other visitors. Comscore, 2012 YouTube traffic ranks #3 overall and visitors spend an average of 18:02 minutes on the site daily. -Alexa 2014
  • 19. 3 Video  Create YouTube channels with embedded meta tags made to increase SEO efforts. Optimized.  Manage your Social Media in one place.  Post vehicles directly to your YouTube channels as well as other popular video sites.  Use video to promote Vehicles, RV’s, Boats, Powersports and more… www.LotVantage.com Sales:(866) 881-3229 ext 212
  • 20. 4 Video Manage your settings in one place. One time set up to begin sending videos. www.LotVantage.com Sales:(866) 881-3229 ext 212
  • 21. 5 Social Engagement  LotVantage turns Facebook & Twitter into free classified marketplaces.  Sync Facebook & Twitter once and start generating posts to engage with your fans  Followers can repost your vehicles and help create a marketing buzz  Social media has matured to the point where it’s intersecting with SEO to help determine search rankings. www.LotVantage.com Sales:(866) 881-3229 ext 212
  • 22. 2 eBay explained  Pick your templates and start posting vehicles to eBay  Push to all markets: National, Local, and Classifieds  Vehicle information ready for auction  Easily create and manage multiple auctions at any time  Communicate directly with buyers through the app  Every bid is an instant verified lead including: Name, Location, Phone, Email, Vehicle, and Bid amount  Use the bidding list as a platform for marketing and sales campaigns www.LotVantage.com Sales:(866) 881-3229 ext 212
  • 23. 3 eBay Creating an eBay auction has never been easier. Pick a vehicle to list… www.LotVantage.com Sales:(866) 881-3229 ext 212
  • 24. 4 eBay Vehicle information is ready for auction. Edit listing details. www.LotVantage.com Sales:(866) 881-3229 ext 212
  • 25. 5 eBay Choose your auction template. Preview listing. Post. Create a consistent online presence with your eBay store to match your website. www.LotVantage.com Sales:(866) 881-3229 ext 212
  • 26. 6 eBay Manage multiple auctions from a single interface. www.LotVantage.com Sales:(866) 881-3229 ext 212 Every Lead is a qualified buyer: Name, Location, Phone, Email, Vehicle and Bid Amount
  • 27. 9 Let’s talk SIMPLE. EFFICIENT. EFFECTIVE. THE PERFECT SOLUTION.. Headquarters: Tampa (813) 549-7248 mbadders@lotvantage.com www.LotVantage.com Sales:(866) 881-3229 ext 212 You can find more information at: www.lotvantage.com