Product System and Product mix of amul and hul

1. Presented By:
Hardik Gupta
Krishan kumar Yadav
Sachin Bhambhoriya
Rajveer Jat

2. A Product system is a group of diverse but related items
that function in a compatible manner.

3. A Product mix is the set of all products and items a
particular seller offers for sale.
A product mix consists of various porduct lines.

4. A company’s of a product mix has a certain :-
Width
Length
Depth
Consistency

5. The width of a product mix refers to how many different
product lines the company carries.
Product line
and length
Product width

6. The length of a produt mix refers to the total numbers of
items in the mix. We can also talk about the average
length of a line. This is obtained by dividing the total
length by the no. of lines.

7. The depth of a product mix refers to how many variants
are offered of each product in the line. The average
depth of a company’s product mix can be calculated
by averaging the no. of variants within the brand
groups.

8. The consistency of the product mix refers to how related
the product lines are in end use,prodution requirments
,distribution channels ,or some other way.

9. These four product mix dimensions permit the company
to expand its business in four ways. It can add new
product lines,thus widening its product mix. It can
lengthen each product line.it can add more product
variants to each product and deepen its produt mix.
finally a company can pursue more product line
consistency.to make these product and brand
decisions,It is useful to conduct product line analysis.

11.  Formed in1946,is dairy co-operative movement in India.
 A brand name managed by Gujarat Co-operative Milk Marketing
Federation(GCMMF)
 Jointly owned by 2.6 million milk producer in Gujarat.
 Spurred the white revolution of India, which has made India the largest producer
of milk and milk product in the world.
 Overseas market Mauritius, UAE, USA, Bangladesh, Australia.
 Dr. Varghese Kurien former chairman of GCMMF the man behind the success of
Amul.

12. Name
1. Brand Name: “Amul” is the acronym of “Anand Milk Union Limited”.
2. The Logo:
3. The Tagline / Slogan: “The taste of India”
4. The Jingle: Utterly, butterly, delicious…..Amul.
5. The Character / Mascot: The Amul moppet has been the mascot of Amul since
1967, sporting a young girl in red polka dot frock with 'utterly butterly delicious’
jingle.
6. The URL: www.amul.com
Brand
Element
URL
Logo
Character /
Mascot
Jingle
Tagline/
Slogan
Keller Brand Elements Model

14. Cheese Cooking Desert Health Drink
•Amul pasteurized
processed cheese
•Amul cheese
spreads
•Amul emmentel
cheese
•Amul pizza
mozzarella cheese
•Gouda cheese
•Amul ice cream
•Amul shrikhand
•Amul
mithaigulabjamun
•Amul chocolates
•Amul lassi
•Amul basundi
•Amul pure ghee
•Amul cooking
butter
•Amul malaipaneer
•Utterly delicious
pizza
•Mastidahi
•Nutramul
•Amul shakti
health food
drink

15. Bread Spread Milk Drinks Powder Milk Fresh Milk
•Amul fresh milk
•Amul gold milk
•Taza double
toned milk
•Amul liteslim
and trim milk
•Amul fresh
cream
•Amul shakti
toned milk
•Amul
calciplus
Amul spray infant
milk food
•Amul instant full
cream powder
•Sagar skimmed
milk powderr
•Sagar tea coffe
whitener
•Amul dairy
whitener
•Amul
koolmilkshake
•Nutramul
energy drink
•Amul
koolflavouredbot
tled milk
•Amul
mastispiced
buttermilk
•Amul
koolthandai.
•Margarine Amul
butter
•Amul lite
•Delicious table

16.  Amul never forgot its “primary customer”
- Amul collects 447,000 ltrs of milk from 2.12 million
farmers (many illiterate)
 Product for youth
- Amul launched Chocolate milk under brand
name of ‘Amul Kool Koko’ targeting the youth
 Product for diabetic people
- India’s First Pro-Biotic Wellness Ice cream &
Sugar Free Delights For Diabetics

17.  Product for the health conscious
- Amul Launched “low fat, low cholesterol
bread spreads”
 Product for the price sensitive India
- Low Priced Amul Ice Creams and affordable ‘sagar’
whitener
 Product for the urban class
- Amul launched emmental, gouda and pizza
mozzarella cheese

20.  Hindustan Unilever Limited (HUL) is India's largest
Fast Moving Consumer Goods Company with a heritage
of over 80 years in India and touches the lives of two
out of three Indians.
With over 35 brands spanning 20 distinct categories such as soaps,
detergents, shampoos, skin care, toothpastes, deodorants etc..The
Company is a part of the everyday life of millions of consumers across
India.
 The Company has over 16,000 employees and has an annual turnover
of around Rs.25,206 crores (financial year 2012 - 2013).

21. Hindustan Unilever Limited was established in 1933 as Lever Brothers
India Limited by Lever Brothers.
 In 1956, it became known as Hindustan Lever Limited, as a result of a
merger between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and
United Traders Ltd.
 The company was renamed in June 2007 as “Hindustan Unilever
Limited”.
Lever Brothers first commenced operations in India in the summer of
1888, when crates full of Sunlight soap bars, embossed with the words
"Made in England by Lever Brothers" were shipped to the Kolkata
harbour and it began an era of marketing branded Fast Moving
Consumer Goods (FMCG).

23. First bullet point here
Second bullet point here
Third bullet point here
Group A Group B
Class 1 82 85
Class 2 76 88
Class 3 84 90

24. Task 1
Task 2
Group
A
Task 1
Task 2
Group
B
Task 1
Task 2
Group
C
First bullet point here
Second bullet point here
Third bullet point here