Project brief
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to help you understand how important project are and how equally important it is to present them perfectly. this is just for your reference you can be as creative an innovative as you can.
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Project brief
- 2. PROJECT BRIEF Design and develop 3 collection of bags. Each collection should include a complete range of products. For example: This is a range by DAKINE
- 3. Project direction 3 collection Age group: 25- 30 Age group: 23-28 Age group: 16-22
- 4. Market survey (online and off line) back pack 47% sling bag 34% portfolio 19% what type of bag do you prefer for office or college? 2% 3% 8% 32%55% How often do you travel related to business? every week every two week monthly quaterly not often 30% 9% 19% 14% 9% 16% 3% What type of bag do you usually carry for business trip? back pack tote duffle bag trolly bag sling bag portfolio bag rucksack 11% 29% 38% 22% How often do you go for vaccation or personal trips? every month quarterly half yearly annually
- 5. 26% 7% 18% 20% 10% 3% 16% What type of bag do you carry for your personal outing? back pack tote duffle bag trolly bag sling bag portfolio bag rucksack 23% 14% 3% 17% 7% 23% 13% What are the other small accessories you carry along while travelling? wallet waist pouch I pad case travel kit camera kit toilet kit utility kit
- 6. Products list in each collection Women’s collection • back pack • Gym duffle • Shopping tote bag • Business folio • Rucksack • Sling bag • Clutches Men’s collection • Back pack • Portfolio bag • Rucksack • Travel duffle • Gym duffle • Wallet • Business duffle Youth collection • Back pack • Satchel bag • Small duffle • Tote (jhola) • Rucksack • Fanny bag • Messenger
- 7. WOMEN’’s COLLECTION Client persona Age group: 23-28 years Occupation: service / business/ self employed Hobbies: reading, travelling, photography etc. Activities: shopping, adventure sports etc. Expenditure: 25k / month • back pack • Gym duffle • Shopping tote bag • Business folio • Rucksack • Sling bag • Clutches
- 9. CLIENT
- 10. Colour board
- 11. NEWEXPERIENCE Here are the few logo option developed very specifically for ladies bags To give a new experience to women while they carry a wildcraft bag.
- 12. It’s the details that make THE DIFFERENCE WILD JADE
- 14. Gym duffle
- 15. Shopping tote
- 16. MEN’SCOLLECTION Clientpersona Age group: 25-30 years Occupation: serviceman/ businessman/ self employed Hobbies: listening to music, reading etc. Activities: business trip, family holidays, adventure sports etc. Expenditure: 20- 25k/ month • Back pack • Portfolio bag • Rucksack • Travel duffle • Gym duffle • wallet
- 18. CLIENT
- 19. Colour board
- 21. Travel duffle
- 22. YOUTH COLLECTION CLIENTPERSONA Age group: 16-23 year Occupation: students/ fresher in the industry Hobbies: listening to music, watching movies, reading, travelling etc. Activities: classes. Camping, partying etc. Expenditure: 15 -20k/ months • Back pack • Satchel bag • Small duffle • Tote (jhola) • Rucksack • Fanny bag • messenger
- 23. THEME PLAYFUL WE
- 24. CLIENT
Editor's Notes
- Each range will be developed keeping in mind the specific needs of the consumer, which again depends up on the activities and daily routine.