SlideShare a Scribd company logo
1 of 53
SREcon16 Europe
0
100
200
300
400
500
600
700
800
2013 2014 2015 2016
A
B C D E F
A
B
B1 B2 B3
B31
B32
C
C1
C2
D
D1 D2
D21 D22
D221
D222
D23
E
E1
E2
E3
E4
F
F1 F2 F3 F4
F41
•Feed the cycle, and
•Await the next commands
those
• Technical Focus
• Poor Communication
• Freelancing
• Recursive Separation of Duties
• Incident Command
• Operational Response
• Communication
• Planning
or
Growth and Lifecycle - L2M Communications Team
• Provide personalized and timely communications to enable members to realize economic
opportunity
VISION
MISSION
• For members, deliver messages that help you accomplish your professional goals
across all of LinkedIn’s value propositions
• For product teams, provide a targeting and delivery platform that delivers your product’s
value to members
• Leverage LinkedIn’s assets, look holistically across apps, and involve the member
VALUE
PROPOSITION
• As a platform, we reach all members and aim to provide personalized communications
experiences
TARGET
AUDIENCES
STRATEGY
PRIORITIES
OBJECTIVES Complaints
CULTURE Transformation | Integrity | Collaboration | Humor | Results
VALUES
Members first | Relationships matter | Be open, honest, and constructive |
Demand excellence | Take intelligent risks | Act like an owner
Messages /
Recipient
Unique users
CONFIDENTIAL
Actions /
message
• To deliver value in every communication we send
4
Build an intelligent
platform
Clean up
brand
Team &
talent
Triage member
experiences
Talent Technology Product Monetization
Build a world-
class team
Data-driven dev
at scale
Products that our
members love
Scale profitable
business lines
Relationships
matter
Kurt Andersen
@drkurta
kurta@linkedin.com
Lessons from Iraq - Building & Running SRE Teams

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Lessons from Iraq - Building & Running SRE Teams

  • 3.
  • 4.
  • 5.
  • 6. A B C D E F A B B1 B2 B3 B31 B32 C C1 C2 D D1 D2 D21 D22 D221 D222 D23 E E1 E2 E3 E4 F F1 F2 F3 F4 F41
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. •Feed the cycle, and •Await the next commands
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40. those • Technical Focus • Poor Communication • Freelancing • Recursive Separation of Duties • Incident Command • Operational Response • Communication • Planning or
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47. Growth and Lifecycle - L2M Communications Team • Provide personalized and timely communications to enable members to realize economic opportunity VISION MISSION • For members, deliver messages that help you accomplish your professional goals across all of LinkedIn’s value propositions • For product teams, provide a targeting and delivery platform that delivers your product’s value to members • Leverage LinkedIn’s assets, look holistically across apps, and involve the member VALUE PROPOSITION • As a platform, we reach all members and aim to provide personalized communications experiences TARGET AUDIENCES STRATEGY PRIORITIES OBJECTIVES Complaints CULTURE Transformation | Integrity | Collaboration | Humor | Results VALUES Members first | Relationships matter | Be open, honest, and constructive | Demand excellence | Take intelligent risks | Act like an owner Messages / Recipient Unique users CONFIDENTIAL Actions / message • To deliver value in every communication we send 4 Build an intelligent platform Clean up brand Team & talent Triage member experiences Talent Technology Product Monetization Build a world- class team Data-driven dev at scale Products that our members love Scale profitable business lines
  • 48.
  • 49.
  • 50.

Editor's Notes

  1. replace LinkedIn with logo
  2. replace LinkedIn with logo
  3. replace LinkedIn with logo
  4. replace LinkedIn with logo
  5. replace LinkedIn with logo
  6. McChrystal photo + book
  7. Images: Newton/Descartes clockwork universe Taylor – scientific management Babbage – analytic engine
  8. Bern clock Prague astonomical clock Babbage’s difference engine log tables
  9. Frederick Winslow Taylor
  10. log tables trench warfare old trenches
  11. traditional sys admin – bofh (register.co.uk)
  12. to DevOps
  13. to SRE
  14. Henry Fayol
  15. complicated  complex
  16. complex - Cold Front / Storm clouds time lapse video
  17. robust – strengthen
  18. resilient - link
  19. Team structures
  20. SLD
  21. Blinks - information flow restrictions, like the center of an hourglass  faultlines within an organization
  22.      explain the "game"      explain the winning strategy
  23. GE cobalt and Saturn ignition switch disaster
  24. In somewhat classical ML – explore/exploit – where does your group/org excel; where does it need more stimulus?
  25. full lifecycle SRE (both mgmt & IC) engage with developers as early as possible engage with regular planning: sprints, quarterly, yearly inter-team management connections: priorities, projects, challenges
  26. growth/career changes/strategic
  27. now that everyone has a network of connections and a shared understanding, what do you do with it? Do you have to check with the coach before kicking the ball?
  28. People are the key to resilience in systems
  29. giga monkeys – eng effectiveness investments pay back in multiples
  30. culture in layers
  31. LI culture footer
  32. 3x scale  phase change boundary http://uk.businessinsider.com/evernote-founder-shares-his-best-management-advice-2015-8?r=US&IR=T
  33. TODO: details on references