13.
“Imagination” and “engineering” = “Imagineering”
Freedom to dream, create and do. Imagineering is a
state of mind.
Imagineering
14.
15.
16.
17.
All Disney parks are fit to scale.
Disneyland parks (space) are large enough to
accommodate guests, rides, attractions and everything
else you want and dream.
Location
18.
Make use (or don‟t make use) of the surrounding
environment.
Consider the landscape (mountains, trees, animals,
plains)
„‟ the climate (hot desert, humid jungle, ice polar caps,
subterranean)
„‟ the sky (sun, moon, stars, celestial events)
„‟ the waters (oceans, lakes, lagoons)
Designers pay attention to how climate, weather, and
natural lighting affect the perception of architectural
form.
Environment
20.
Imagineers take the existing environment (selected) and
transform a space into a story place.
Structured entrances and exits, walkways and landscape.
Designing an experience (within the lands, attractions and
shows) requires Imagineers to develop and design
sequences of experiences.
“we position images in places where guests will most
naturally direct their attention, and we light them for
maximum effect.”
“we devise sequences to reveal the stages of the story‟s
emotional journey.”
Visual Story Telling
21.
Disneyland‟s rides tell stories. In a vehicle, guests are
taken and directed to images (lighting, size, positions
relative to others, smell and height )
While rides and shows may be controlled, the park
also allows guests to have an “uncontrolled”
experience. (i.e., Strolling down Main Street.)
Main Street is an example of a guided “uncontrolled”
experience rather than a controlled experience. (guests
set their own pace, decided where to stop, what to
purchase etc. )
Controlled Experiences
22.
Color is a direct experience: people see color, and
they feel color‟s emotional effects. Color is just one of
many way to communicate ideas. (Hench, 103)
Colors: draw in guests, catches the eyes, directs and
focuses attention.
Color is a language: to which people respond--both
consciously and unconsciously.
Guests have countless associations with color, some
very personal and some based on shared cultural
experiences.
Color
23.
Architecture design (replicate, borrow, innovate)
Enclosed or open location
Stage area and set
Stage lighting
Setting arrangements
Location (inside or outside the center)
Ideological message(s) embedded in the performance
Indoor/outdoor amphitheater – the role of sound
Performance
24.
Characters are well known, act as symbols (i.e.,
fantasy, American entertainment, personal
connections/emotions )
Characters appear in both two- and three-
dimensional forms.
Seeing and experiencing the characters. Brought to
life. All things are possible.
The Characters
25.
The question was asked, “is there a market outside
the park?”
Walt convinced corporations (Pepsi-Cola Company,
Ford Motor Company, and General Electric) to
sponsor the shows
Life Outside the Park
