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ALMo
Technology Entrepreneurship – Opportunity Analysis
Project
Is Our Idea Worth Pursuing?



 The Idea
 How big is the market?
 Hypothesis
 Experiments
 Results
The Idea
The Idea
A beautifully crafted
and maintained garden
brings with it many
rewards, and the work
to do it should give you
just as much pleasure.
That’s why we have
created ALMo with
outstanding high
performance, durability
and innovative
solutions.
Market Size Research
   Automatic Lawn Mower Industry
Market Size Research

 It is projected that sales of all types of robots for
  domestic tasks (vacuum cleaning, lawn-mowing and
  other types) could reach almost 11 million units in the
  period 2012-2015, with an estimated value of US$ 4.8
  billion.
 Sales of all types of entertainment and leisure robots are
  projected at about 4.7 million units, with a value of
  about US$ 1.1 billion.
 This market is noted to increase substantially within the
  next 20 years.
Service Robots Market Size
Service Robots Market Size




In personal service robotics market, domestic robotics
market is the largest segment; and is expected to reach
US$1.97 billion by 2014 at a CAGR of 52%. The high
market size of domestic robots is mainly due to demand of
robots for assistance in household tasks.
Hypothesis
Value Proposition – Customer Pains and Solutions
Value Proposition
 Labor costs are significant – YES! 6000 – 12000 INR
  per year. Lawn maintenance is a dead investment with
  no direct returns what so ever.
 Traditional solutions cannot be used in Organic
 Only solution in India is manual labor
 Market is very large 26 Lakh acres in India. TAM
  $1.5B. Initial target market is $150 mil and doubling
  every year
Customer Interviews
           20 Interviews
• Landscape developers in Pune
• Golf club manager, Bangalore
• Turf club manager, Bangalore
• Football and Cricket ground maintenance
  crew, Bangalore
• Couple of users of a hand-held mowing
  system
• Pune Municipality Corporation
• Eon IT Park Maintenance
Results
 Labor is a large part of ground maintenance
 Time consuming process to educate themselves for new
  products
 Once the lawn is trimmed, collection of cut grass is
  cumbersome and is an additional manual labor cost
 Should be able to control the Mower when required
 Environment vs cost
 Energy bills should be kept minimum
 Environmental pollution concerns
 Hates to use renewable resources
 Wear and tear worries
 After sales service and maintenance

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ALMo - Oppurtunity Analysis Project

  • 1. ALMo Technology Entrepreneurship – Opportunity Analysis Project
  • 2. Is Our Idea Worth Pursuing?  The Idea  How big is the market?  Hypothesis  Experiments  Results
  • 4. The Idea A beautifully crafted and maintained garden brings with it many rewards, and the work to do it should give you just as much pleasure. That’s why we have created ALMo with outstanding high performance, durability and innovative solutions.
  • 5. Market Size Research Automatic Lawn Mower Industry
  • 6. Market Size Research  It is projected that sales of all types of robots for domestic tasks (vacuum cleaning, lawn-mowing and other types) could reach almost 11 million units in the period 2012-2015, with an estimated value of US$ 4.8 billion.  Sales of all types of entertainment and leisure robots are projected at about 4.7 million units, with a value of about US$ 1.1 billion.  This market is noted to increase substantially within the next 20 years.
  • 8. Service Robots Market Size In personal service robotics market, domestic robotics market is the largest segment; and is expected to reach US$1.97 billion by 2014 at a CAGR of 52%. The high market size of domestic robots is mainly due to demand of robots for assistance in household tasks.
  • 9. Hypothesis Value Proposition – Customer Pains and Solutions
  • 11.  Labor costs are significant – YES! 6000 – 12000 INR per year. Lawn maintenance is a dead investment with no direct returns what so ever.  Traditional solutions cannot be used in Organic  Only solution in India is manual labor  Market is very large 26 Lakh acres in India. TAM $1.5B. Initial target market is $150 mil and doubling every year
  • 12. Customer Interviews 20 Interviews
  • 13. • Landscape developers in Pune • Golf club manager, Bangalore • Turf club manager, Bangalore • Football and Cricket ground maintenance crew, Bangalore • Couple of users of a hand-held mowing system • Pune Municipality Corporation • Eon IT Park Maintenance
  • 15.  Labor is a large part of ground maintenance  Time consuming process to educate themselves for new products  Once the lawn is trimmed, collection of cut grass is cumbersome and is an additional manual labor cost  Should be able to control the Mower when required  Environment vs cost  Energy bills should be kept minimum  Environmental pollution concerns  Hates to use renewable resources  Wear and tear worries  After sales service and maintenance