Peer-to-Peer Professional Forum webinar with The Elizabeth Glaser Pediatric AIDS Foundation

1. COLLEGIATE P2P FUNDRAISING
Insights from UP 4 THE FIGHT

2. PRESENTERS
Sydney Van Horn
Associate Officer of Development, Elizabeth Glaser
Pediatric AIDS Foundation.
UP 4 THE FIGHT
Joe Magee
VP & COO, RallyBound

3. WHAT WE’LL COVER
• Program & Platform alignment
• Collegiate fundraising landscape
• Tech evaluation strategy
• Eye toward the future

6. • Increase program funding by adding new constituents
• Connecting your message to potential supporters at
scale
• Content: P2P = user-generated content (UGC)
• Distribution: P2P = network effect
• “Meet supporters where they are at”
• Millennials vs. Gen X vs. Baby Boomers
• Programs and Platform need to gel to reach new
supporters
Alignment:*
CAUSE AND TECHNOLOGY

7. Collegiate*Fundraisers:*
LANDSCAPE AND DYNAMICS
• Current initiatives include:
• UP 4 THE FIGHT, THON.org, NUDM = all dance marathons
• Institution-based college crowdfunding: Arizona State and
University of Maryland
• Fraternity and sorority events and galas. Very philanthropic groups.
• Clubs, boosters, school foundations, etc.
• Challenges and Opportunities
• High turnover rate
• Always learning = “in the know”
• Technology and usability expectations

8. • Total raised: $660,000
Year-over-year: totals flat with one less school, five less events,
and 800 less donors
• 3,750 total participants
Year-over-year: 300 more (2013 - 2014: 3,450)
• Average Dance Marathon participant raised: $217.32
Year-over-year: 52% increase (2013 - 2014: $142.88)
Baldwin Wallace University on average raised between $25-28k.
In 2014-15, they raised $40,000.
That is a year-over-year increase of 60%
UP 4 THE FIGHT, 2014 - 2015
RESULTS

9. 2012-13 (Previous Platform)
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
$16,000
$18,000
Emma McCune
(UCLA)
Matt Nersesian
(Berkeley)
Ali Hoffman
(HCDM)
Kelsey Paule
(UCLA)
Larua Van Voorhis
(UCLA)
$1,170$1,500
$275
$1,214
$0
TOP 5 FUNDRAISERS

10. TOP 5 FUNDRAISERS
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
$16,000
$18,000
Emma McCune
(UCLA)
Matt Nersesian
(Berkeley)
Ali Hoffman
(HCDM)
Kelsey Paule
(UCLA)
Larua Van Voorhis
(UCLA)
$3,355
$4,000$4,140
$15,380$15,570
$1,203
$3,160
$575
$2,025
$1,173 $1,170
$1,500
$275
$1,214
$0
2012-13 (Previous Platform) 2013-14 (Previous Platform) 2014-15 (RallyBound)

12. TECHNICAL EVALUATION
• Cross-functional assessment
• Compatibility
• Usability
• Return on Investment

13. FUTURE OF FUNDRAISING
• Anytime, anywhere
• Personalization
• Frictionless payments
• Biometrics and Activity Trackers
• New devices and networks

14. pedaids.org
EGPAF
@EGPAF
rallybound.com
RallyBound
@rallybound
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